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A comparison of the Business Strategies and Performances of Wal-Mart and Tesco

Number of Words : 2414

Number of References : 10


 Introduction 3
 About the Retail Companies 3
 Wal-Mart 3
 Tesco 4
 Strategy Mix 5
 Wal-Mart’s Business Strategy 5
 Tesco’s Business Strategy 6
 Creating an easy way of shopping 6
 Focusing on provision of low cost merchandises 6
 Comparison between the Retail Strategies of Wal-Mart and Tesco 6
 Performance Evaluation of the two Companies 8
 Wal-Mart 8
 Tesco 10
 Summary of Performance Evaluation 11
 Conclusions 11
 Bibliography 13


This assignment is based on the following requirement - <br />Choose TWO retailers that are competing in the same retail format ?<br />• Identify their strategy mix and explain both companies’ retail strategy<br />• Compare and contrast both the companies’ retail strategy<br />• Between the TWO companies studied, which one is likely to perform better and why ? <br />

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