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Report on Advantages of Online shopping using several real-life examples

Number of Words : 2735

Number of References : 10


  The concept of Electronic retailing
  Convenience advantages
  STA Travel’s Product Comparison
  Dell’s Product Customisation
  Amazon’s Multiple Product Category Options
  Vista Print’s Delivery and Timeframe Options
  Amazon’s Promotion of Customer Information Exchange
  iTune’s Product Segmentation
  Product Selection Advantages
  JB HiFi’s Range and Depth of Product Choice
  Complementarities and Substitutes on the Qantas Website
  Referral Options at David Jones
  Price Knowledge
  Price Comparison and Knowledge at Coles
  Price Promotions at Edward Elgar Publishing
  Price Knowledge at Captain Compare


The purpose of this essay is to explain the advantages of shopping online compared to shopping offline. These advantages are considered in regard to convenience advantages, product selection, and price knowledge. It is argued that shopping online provides substantial advantages compared to traditional offline shopping.<br />

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