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Analysis of Motivational Potential of Sales Associates Operating in the Retail Sector

Number of Words : 1624

Number of References : 5


 Introduction 3
 Background to Sales Associate Job in the Retail Industry 3
 Analysis of the Motivational Potential of the Sales Associate Job 4
 Recommendations for Enhancing the Motivational Potential 6
 Conclusion 7
 Bibliography 9


This report is based on the following requirement - <br />Students are required to select a job they are familar with and analyse its motivational potential by applying one of the following motivation theories: Maslow's Hierachy of Needs, Herzberg's Two Factor Theory, Alderfer's ERG theory and Hackman & Oldham's Job Characteristic Theory.<br /> • Provide a brief background to the job and the organisation/industry.<br /> • Analyse the job using your selected motivation theory. <br /> • Provide recommendations to improve the motivational potential of the job.<br />

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AKey : RH-18652

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