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Analysis of the case study - Autolatina : A failed international partnership

Number of Words : 546

Contents

 This paper answers the following questions on the case study -
  What are the economic and regional drivers that led to the joint venture Autolatina by Ford and Volkswagen?
  What were the factors , which contributed to the demise of Autolatina?
  What are the lessons to be learned for Ford from the failure of Autolatina?

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