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Analysis of the case study - Whirlpool's dramatic turnaround through internationalization

Number of Words : 542

Contents

 This paper answers the following questions on the case study -
  How did Whirlpool overcome the rising competition in the domestic market in the 90s?
  Despite being a global brand, how did Whirlpool retain the local touch?
  How can Whirlpool offset the competition posed by brands from foreign low-cost markets?

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