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Strategic Analysis of Bajaj Auto Ltd

Number of Words : 1782




This paper answers the following questions – <br />Q1. How would you characterize the motorcycle-scooter market in India in 1993? Asses its attractiveness in the period leading up to1993, be sure to provide evidence.<br />Q2. Who are Bajaj’s major competitors? Categorize them.<br />Q3. With what critical issues are Bajaj Auto Ltd. faced in 1993?<br />Q4. What are the motorcycle-scooter industry’s key success factors?<br />Q5. Based on your analyses, briefly describe your recommendations (e.g. the four Ps) to Bajaj Auto Ltd. for 1994 to 1996 and 1997-1998?<br />

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