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Strategic Marketing plan on Bajaj Auto Ltd

Number of Words : 2983

Popular By : Bajaj Auto Business plan, Bajaj Auto Strategic analysis

Contents

  INTRODUCTION- BAJAJ AUTO LTD
  PRODUCT RANGE
  MACRO ECONOMIC ANALYSIS
  SWOT Analysis on Bajaj Auto Ltd
  EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
  MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
  Target Market Segment
  Competitors
  MARKETING MIX IN INDIAN MARKET
  INTERNATIONAL MARKETING STRATEGY
  Conclusion

Description

This assignment is based on the following requirement – <br />You will prepare a strategic plan (not operational plan) to cover Bajaj Auto Ltd. for the period of 1994-1998. This plan must take into account the strategic possibilities that are outlined in p.15– Strategic options for growth; your job is to provide the strategic thrusts needed to achieve one or more complimentary directions. You should explicitly and clearly justify your plan, the<br />anticipated outcomes, and the sort of market(s) you expect to operate in. <br />

Price Details

Price Full Assignment : 90 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 180 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

AKey : MMSMB-8058

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