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Report on Barriers to Creativity and Innovation in Procter and Gamble with Strategies to overcome them

Number of Words : 5875

Number of References : 33


  Creativity and Innovation in Organizations
  Procter and Gamble Overview
  Creative Problem Solving Process
  Innovation Matrix
  The barriers to Innovation and Creativity
  Organizational Change Strategies to Overcome the Barriers


The main aim of this paper is to understand the importance of innovation and creativity in an organization. The paper also provides for the scope of the application of innovation and creativity in the organization with which I am associated. Also through the paper various innovation models and creative problem solving process is also outlined. Further a detailed analysis is being made regarding the various barriers to the innovation and creativity in an organization and the various change management strategies to overcome the same are being recommended at the end. <br />

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AKey : CP-18143

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