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Analysis of the famous failure

Number of Words : 4002

Number of References : 0


  The collapse of
  Further information
  Technology: Delivery platform and development tools
  Technology: Web-site design
  Internet Marketing
  The re-launched

Description is a useful and only slightly dated example from the late 1990s. This summary case study is by no means comprehensive, but collates the key business background (part 1) and highlights some of the key causes of E-commerce marketing failures (part 2). Read the Background session, and using this, your own knowledge, and a critical perspective, identify the key issues contributing to the spectacular failure of this company. <br />

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