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Analysis of the famous Boo.com failure

Number of Words : 4002

Number of References : 0

Contents

  Introduction
  Background
  The collapse of Boo.com
  Further information
  Technology: Delivery platform and development tools
  Technology: Web-site design
  Finance
  Internet Marketing
  Management
  The re-launched Boo.com

Description

Boo.com is a useful and only slightly dated example from the late 1990s. This summary case study is by no means comprehensive, but collates the key business background (part 1) and highlights some of the key causes of E-commerce marketing failures (part 2). Read the Background session, and using this, your own knowledge, and a critical perspective, identify the key issues contributing to the spectacular failure of this company. <br />

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Price Full Assignment : 135 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 270 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : IITEMSB-7854

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