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Analysis of the famous case study ‘A Taste of Honey’ by Lucie Ozzane

Number of Words : 4334

Number of References : 26




This case study analysis has been written on the New Zealand honey company. New Zealand Honey co. is a Dunedin based company. It is one of the largest exporters of honey in New Zealand. The company is among the top fifty performing organizations in the country (ONE News, 2009). The central idea behind this analysis is to find suitable markets for the company for market expansion. The honey industry of New Zealand is of $100 million and rest is being exported in the global market.<br />

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