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Analysis of the famous case study – ‘The Ascendance of Air Asia – Building a successful Budget Airline in Asia’

Number of Words : 3877

Number of References : 12

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This paper answers the following questions on the case study – <br />1. Critically evaluate the strategies that Air Asia has created in their bid to expand across and outside Asia. Focus should primarily be on the pros and cons of the strategies.<br />2. If you were appointed as the CEO of Air Asia, what changes would you make in its current strategies? Justify your choices and back your position with cases and examples. <br />3. Compare and contrast the strategies of Air Asia in relation to the strategies of a "direct competitor" (of your choice) of the airline. Present your analysis and state which company has done better and explain your stand.<br />

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