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Analysis of the famous case study - ‘Will we still love IKEA?’ by Kevan Scholes

Number of Words : 3252

Number of References : 12

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This paper answers the following questions on the case study – <br />1. Explain, in detail, the aspects of Ikea strategy that make it a Hybrid strategy (see page 208, Section 6.3.5 and Figure 6.6 in your textbook)<br />2. Why is this strategy difficult for competitors to imitate?<br />3. What are the dangers of a hybrid strategy and how can Ikea managers guard against them? <br />4. In your view what could Ikea do in order to sustain its growth and success in the future?<br />

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AKey : IFS-8337

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