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Portfolio analysis assignment on Coles ltd

Number of Words : 1651

Number of References : 9

Contents

  Portfolio management models – BCG Growth share market, GE matrix
  Coles myer limited – List of products, Brands chosen for the analysis
  Portfolio analysis of Coles myer limited – Product matrix representation, Reasons for product positioning in the matrix
  Desired changes in the product matrix – Product matrix representation, Changes
  Recommended marketing actions
  List of references

Description

This report is prepared to analyse the product portfolio of Coles Myer Ltd. Coles Myer Ltd. is an Australian retailer having its retail outlets in Australia and New Zealand. Their portfolio of product includes supermarkets, departmental stores, liquor retailing, electrical goods, office/stationary, petrol and auto.This report analyse their product portfolio at this point of time and the expected portfolio after 2 years. Then recommendations are given to achieve the desired results. Growth share matrix is used for analysing the product portfolio of Coles Myer Ltd.<br />

Price Details

Price Full Assignment : 75 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 150 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 15 USD (Only References, Instant Delivery)

AKey : SMRC - 60

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