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Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product

Number of Words : 5034

Number of References : 37

Contents

 INTRODUCTION 1
 PART ONE 2
 Integrated Marketing Communication (IMC) 3
 Understanding Brand Gatorade 4
 Gatorade INTEGRATED MARKETING COMMUNICATION 8
 Challenges of practicing IMC 11
 Extent of Integrated Marketing Communication at Gatorade 12
 PART 2 12
 RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12
 REFERENCES 14

Description

1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it<br />2. Critically evaluate integrated marketing communications theory <br />3. Demonstrate an understanding of how marketing communications strategy fits into overall marketing strategy and corporate strategy<br />4. Develop a global integrated marketing communications strategy and tactical programme<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : PSGMSDG-7970

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