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Essay arguing the demographic and psychographic approaches as the most dominant bases for market segmentation

Number of Words : 1369

Number of References : 8


 This assignment answers the following question –
 The demographic and psychographic approaches are regarded as the most dominant bases for market segmentation. Some marketers argue that combining these two approaches can provide much improved targeting and effectiveness for marketing and sales.
 Using the format of an essay, discuss the justifications for such an argument. Support your answer with real-life examples and the marketing literature.


N/A<br />

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AKey : M - 6385

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