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Analysis of the famous case study – ‘Enterprise Rent a Car’

Number of Words : 2561

Number of References : 13


 Executive Summary 2
 Introduction 3
 ERAC Services and differentiation from competitors 3
 Business model of ERAC 5
 Service – profit chain 7
 Conclusion 9
 References 10


This paper answers the following questions on the case study – <br />1. How has Enterprise Rent-A-Car (ERAC) defined its services different than that of the typical national car rental company?<br />2. What features of its business concept allow ERAC to compete effectively with the existing national car rental companies?<br />3. Use the service profit chain to explain the success of ERAC?<br />

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AKey : MME-11692

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