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Report on the expansion of Lulu Hypermarkets into Indian Retail Industry

Number of Words : 5727

Number of References : 19

Popular By : Lulu Hypermarkets SWOT Analysis, Lulu Hypermarkets PESTEL Analysis


 Introduction 3
 Lulu Hypermarkets 4
 Lulu & its proposed India Expansion 4
 SWOT Analysis 5
 Strengths 5
 Weaknesses 6
 Opportunities 6
 Threats 7
 Analysis of Indian Market 7
 PESTEL of Indian Markets 7
 Political 7
 Economical 8
 Social 8
 Technological 9
 Environmental 9
 Legal 10
 Porter’s Five Forces 10
 Supplier Power 10
 Buyer power 11
 Threat of new entrants 11
 Threat of Substitutes 12
 Degree of Rivalry 12
 Internationalization Strategy 13
 Mode of Entry 13
 Cross Cultural & Institutional Barriers 15
 Challenges in entering Indian Market 16
 Recommendations 16
 Conclusion 17
 References 18


Retail industry is fast growing business especially in the Asian countries like India, China etc. Due to the growing economy in India there is increase in middle class population who has disposable income and the main targets of the retail industries. The report discusses the entry of the GCC based hypermarket, Lulu in the Indian market. The report discusses the analysis of various factors influencing the entry of Lulu hypermarket in the international market. The report also discusses the internationalization strategy and the other barriers such as cross cultural and institutional barriers which influence the start of the retail outlets in India. The report also recommends about the effective way to enter the new market.<br />

Price Details

Price Full Assignment : 180 USD    (Ready assignment, instant delivery)

Price Custom Assignment : 360 USD    (Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours)

Price References : 20 USD (Only References, Instant Delivery)

AKey : RGSL-17725

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