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Marketing Plan for Georgia Coffee in Australian Market

Number of Words : 2955

Number of References : 13

Popular By : Georgia Coffee environmental analysis, Georgia Coffee competitor analysis, Georgia Coffee marketing strategy, Georgia Coffee marketing mix, Georgia Coffee SWOT, Georgia Coffee Business plan, Georgia Coffee Strategic analysis


 01. Abstract 03
 02 Introduction 03
 03 Company overview 04
 04 Georgia Company Products 04
 05 Company Mission Statement 04
 06 Environmental scan 05
 07 SWOT Analysis 06
 08 Competitor Analysis 06
 09 Market research 08
 10 Market Strategy 09
 11 Marketing Mix 11
 12 Controls 12
 13 Conclusion 14


Irrespective of age refreshment plays an important part in the lives of people. Food especially snacks are more refreshing when we have a soft drink along with it. When we are tired or tensed these soft drinks really do rejuvenate us. Today the coffee business in Australia, which was in a premature state, is showing great development .Though it caters only to the minor needs of the country, it has realized the business prospects (Neil, 1998)..Coffee industry has a bright future ; today huge investments are made and this industry is providing employment to millions in the agrarian sector of Australia. The present brands of coffee in Australia are popular all over the world and new brands of coffee are also entering the market. Coffee industry gained momentum in mid 1980s once again when machine harvesting techniques were developed and it has made a name for itself in national and international markets. But to remain in this global international market it needs persisting investment and a superior quality product Georgia Coffee is looking forward to expand in Australia and it has a great scope for its business development.<br />

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