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Analysis of the famous Google case using Organizational Behaviour theories

Number of Words : 2977

Number of References : 12

Contents

 This report answers the following questions on the case study -
  1. What do Google’s practices reveal about its value congruencies? Evaluate the contribution of its value congruencies to Google’s success.
  2. Using the model of the emotions, attitudes and behaviour in exhibit 4.2 in the text, assess the attitude and emotions that Google seeks to develop among its employees.
 3. From a perspective of team effectiveness, identify and explain factors which contribute to Google’s effectiveness in innovation management.

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