Connect with us:
Retail

Below are Essay & Assignments tackled by us on Retail

Showing 1 to 10 of 140 results.

  • A comparison of the Business Strategies and Performances of Wal-Mart and Tesco
  • This assignment is based on the following requirement -

    Choose TWO retailers that are competing in the same retail format ?
    • Identify their strategy mix and explain both companies’ retail strategy
    • Compare and contrast both the companies’ retail strategy
    • Between the TWO companies studied, which one is likely to perform better and why ? ... Less

    View Full Assignment Get a quote for custom assignment

  • An advertising and public relation campaign on Carrefour, a retail chain in Europe
  • Advertisement campaign evaluation is the final step, it is about measuring the result of campaign, and the cost invested must be evaluated. Evaluation is a two way process, first a pre-campaign test must be conducted, to analyze the situation prior to the implementation of the advertisement campaign. Then the second step is post campaign test, to evaluate the post campaign effects on sales and customer awareness.
    For evaluating this advertisement campaign, the marketer can see the sales figures before and after the advertisement campaigns, to check whether there is increase in sales or not. In order to check the fulfillment of second objective, to increase the customer, the campaign may be measured by knowing the number of people who are aware of the product. For this a market survey, through internet can be organized. (Crano & W. Selnow)

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of Australian Food Retail Industry
  • The paper discusses the influence of external environment on the Australian Food retail industry and what factors need to be considered by the organizations in the industry to carry out the strategic planning for the future market. The paper includes the PESTLE and Porter’s Five Force analysis which brief about the various factors which influences this industry and organizations and what impact it would have in the future. ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of famous the case study ‘The Container Store’s Customer Service: Recruitment and Training as Competitive Advantage’ ICFAI Business School Case Development Centre
  • “Our people are our most important asset”, quoted by Coulter and Robins (2005) it reflects that many organisation use this statement to delineate the importance of Human resource in organisational success. In this pursuit they also identify managerial human resource management (HRM) activities such as recruitment, training and employees appraisal.

    In this context Greer (2001) opines that highly developed employee skills, unique organisational cultures and effective management systems form the basis for achieving competitive advantage to build up distinctive organisational competencies. Extending this view, Lengnick-Hall & Lengnick-Hall (1990) argue that competitive advantage is the essence of competitive strategy encompassing those capabilities, resources, relationships and decisions, which permit an organisation to capitalise on opportunities in the marketplace and to avoid threats to its desired position.

    To encompass such aspect related to human resource management as source to competitive advantage, a case study has been done upon The Containers Store. This retail store has been termed out to be the best place to work by Fortune for two years in a row. The containers Store has well followed the paradigm of several scholars that investment in human resources can provide a sustainable source of competitive advantage and increases the likelihood of successful implementation of a firm’s business strategies.

    This in-depth case study will encompass what all it has taken for The Container Store to lead the bandwagon of successful HRM across all the competitors and get an extra edge.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of Leadership & Motivation in Coles, Australia
  • In this essay I am going to analyze leadership and motivation in a retailing organization Coles from the point of view of organization management. I had worked in Coles as a part time employee during my summer vacations. I will analyze organizational management on these two parameters by correlating my experiences with the concepts and theories related with leadership and motivation. ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of Motivational Potential of Sales Associates Operating in the Retail Sector
  • This report is based on the following requirement -

    Students are required to select a job they are familar with and analyse its motivational potential by applying one of the following motivation theories: Maslow's Hierachy of Needs, Herzberg's Two Factor Theory, Alderfer's ERG theory and Hackman & Oldham's Job Characteristic Theory.

    • Provide a brief background to the job and the organisation/industry.


    • Analyse the job using your selected motivation theory.

    • Provide recommendations to improve the motivational potential of the job.


    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of Strategic Dimensions of Woolworths
  • This report has been prepared on Woolworths one of the best organization operating in the food retail industry of Australia. This report aims at understanding the competitive strategy of the company.

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of Tesco’s Performance in India
  • In an article in Economic Times stated, Tescos has been able to successfully make a foray in the Indian market. Tesco in partnership with the Tata group has made its entry in India’s Star Bazaar, operating in metropolitan cities. The largest retail giant of UK has made its foray in India, offering different products from kid’s nappies to shampoos for adults. One can find all the products that are offered by the super marts at Tesco Trents. 58 different products of Tescos have occupied shelves of cash and carry business in Indian retail market. The planning strategy of Tescos entry in India was very unique and today, they form a large part of the retail market share in India.

    Tesco has entered in Indian retail market on the cash and carry model. Tesco has made a back door entry in the Indian retail market and supply the products to the front line companies in India. The company plays an important role by supplying their products to kirana stores, caterers, hotels. Tesco is catering to the need of 12 million small traders in India (Indian Express, 2008). To make it easy, Tesco has set up distribution centre in Delhi and Bangalore. Through these distribution centers, Tesco is able to supply their products in small town and cities adjoining Delhi and Bangalore in a cost effective manner. The company has attained a lot of success in the early years of its existence and this is why the company plans to invest in opening more distribution centers across India.

    Tesco has made an investment of 60 million pounds in India to expand their distribution centers in Delhi, Mumbai and Bangalore as reported by Angela Balakrishnan, in Guadian.co.uk. The key success factors of Tescos operations in India lies in the effective distribution channel, supply chain management, cold storage and IT management system. All the products ranging from food to electronics can be found at Trent’s hyper mart – Star Bazaar.

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the case study - Walmart Stores : Growth strategies and corporate competitiveness
  • This paper answers the following questions on the case study -

    1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external factors?
    2) Use Porter's Five forces model to analyze the global retail food/non-food industry. Given this analysis, is the industry attractive or unattractive?
    3) Who are Wal-mart's main competitors? How do they measure up against these competitors?
    4) What are Wal-mart's main capabilities? Do they have a core competence?
    5) Create a SWOT analysis to understand Wal-mart's strengths and weaknesses. Do they have a sustainable competitive advantage? If so, what is the source? What about Wal-mart's evolution and current business strategy may pose problems going forward?
    6) What is Wal-mart's business level strategy? Is the strategy appropriate to offset the forces in the industry? DO you recommend any changes and /or foresee any challenges? ... Less

    View Full Assignment Get a quote for custom assignment

  • Analysis of the famous Build-A-Bear workshp case study
  • The following paper would focus on the retailing activities of a stuffed toy company, Build-A-Bear Workshop Inc. that hosts a number of stores along the United States market and also other international zones like Canada and Ireland. It would reflect on the impact of the changes in the industrial and general environment on the activities of the toy company with also indicating on the different strategies that are incorporated by the company to gain a sustained presence in the international stuffed toys market. Similarly the paper would also reflect on the resource base of the company that contributes in generating needed potential to gain significant market leadership in the stuffed toys market.
    ... Less

    View Full Assignment Get a quote for custom assignment

How It Works:-

источник

читать далее