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Globalization

Below are Essay & Assignments tackled by us on Globalization

Showing 141 to 150 of 275 results.

  • Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product
  • INTRODUCTION 1
    PART ONE 2
    Integrated Marketing Communication (IMC) 3
    Understanding Brand Gatorade 4
    Gatorade INTEGRATED MARKETING COMMUNICATION 8
    Challenges of practicing IMC 11
    Extent of Integr...More

    INTRODUCTION 1
    PART ONE 2
    Integrated Marketing Communication (IMC) 3
    Understanding Brand Gatorade 4
    Gatorade INTEGRATED MARKETING COMMUNICATION 8
    Challenges of practicing IMC 11
    Extent of Integrated Marketing Communication at Gatorade 12
    PART 2 12
    RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12
    REFERENCES 14

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  • Export strategy report for the Scotland’s sea food industry
  • The report contains the below mentioned issues the company must consider in developing an export strategy. Issues such as
    a) Product and packaging
    b) Country selection to export
    c) Market entry s...More

    The report contains the below mentioned issues the company must consider in developing an export strategy. Issues such as
    a) Product and packaging
    b) Country selection to export
    c) Market entry strategy
    d) Pricing and payment terms, payment risks and security.
    e) Promotion, marketing and distribution.
    F)Motives for International trade.
    g) How can the company finance international development and few methods.

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  • Exporting assignment on Moon & Walrus
  • This paper is based on the following requirement -

    The Task

    Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, ...More

    This paper is based on the following requirement -

    The Task

    Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future sales growth. Top management has decided to export M&W’s clothing line to Japan, Turkey, and various European countries. Suppose you are hired by M&W to assist with internationalisation. Prepare a briefing for senior managers that describes:

    • The advantages and disadvantages of exporting
    • A systematic approach to exporting
    • A systematic approach to managing export-import transactions.
    • Export payment methods

    What factors should M&W consider regarding the possible need to adapt its clothing styles for its target markets?

    Essentially this is an academic exercise, and therefore the depth and thoroughness of research is central to the task. Key points include: a discussion of exporting - its meaning, purpose, merits, weaknesses if any, etc.; applying it to M&W in relation to various markets discussed above; and at the end providing some recommendations upon reflection of the research undertaken – in your opinion how useful will this exporting be for M&W. Details of marking criteria are as follows:

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  • Feasibility study for a Indian Fashion business to expand into Turkey
  • 1. Introduction
    2. Understanding of International Business Strategy
    3. Insight about International Retailing in Turkey
    4. Economic Situation
    5. Rules and Regulation
    6. Employment
    7. Geography
    8...More

    1. Introduction
    2. Understanding of International Business Strategy
    3. Insight about International Retailing in Turkey
    4. Economic Situation
    5. Rules and Regulation
    6. Employment
    7. Geography
    8. Socio Cultural
    9. Mode of entry
    10. Demographics
    11. Conclusion
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  • Foreign market entry plan for Japan based company Fast Retailing to enter UAE market through its brand UNIQLO
  • Executive Summary 2
    Introduction 6
    Situational Analysis 6
    Scope 6
    Company 6
    SWOT Analysis 7
    Core Competencies 8
    Marketing Capabilities 9
    Product and market review 9
    Company and product review...More

    Executive Summary 2
    Introduction 6
    Situational Analysis 6
    Scope 6
    Company 6
    SWOT Analysis 7
    Core Competencies 8
    Marketing Capabilities 9
    Product and market review 9
    Company and product review 9
    Category and company Sales 10
    Behaviour and Trends 10
    Pricing 11
    Distribution 11
    Competitive Review 11
    Target Market Effectors 12
    Understanding the marketplace and customer needs 13
    Customer needs, wants and demands 13
    Market Offering 13
    Customer values and satisfaction 13
    Exchanges and relationships 13
    Market 14
    Barriers to entry 14
    Entry Strategy 15
    Designing a customer driven strategy 15
    Selecting customers to serve 15
    Choosing a value proposition 15
    Marketing Management orientation 15
    Company-wide strategic planning 15
    Market-oriented mission 15
    Company objectives and goals 16
    Business portfolio 16
    Planning marketing: partnering to build customer relationships 16
    Partnering with other company departments 16
    Partnering with others in the marketing system 17
    Customer driven marketing strategy 17
    Market segmentation 17
    Market targeting 18
    Differentiation and positioning 19
    Tactical marketing mix tools 20
    • Product 20
    • Branding 20
    • Packaging 20
    • Pricing 21
    • Distribution 21
    • Personal selling / distribution 21
    • Promotion / events 22
    • Advertising message 22
    • Advertising media 22
    • Merchandising 22
    • Publicity 23
    Marketing plan budget and schedule 23
    Execution and Evaluation 24
    Conclusion 24
    Bibliography 25
    Appendices 28
    Appendix 1: Financial Performance 28
    Appendix 2: Corporate Governance of Fast retailing Co. Ltd. 29

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  • Global brands assignment on McDonalds & Nokia
  • • Introduction
    • Challenges of Globalization
    • Local market adaptation
    • Local Cultural Adaptation
    • Globalization Timeline
    • Values and Philosophy
    • Conclusion
    • References
    ...More

    • Introduction
    • Challenges of Globalization
    • Local market adaptation
    • Local Cultural Adaptation
    • Globalization Timeline
    • Values and Philosophy
    • Conclusion
    • References
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  • Global Business Issue Case study assignment
  • This report is based on the following requirement -

    For the final module assignment students will develop a global business issues case study. 
    This is an individual final project that will allow...More

    This report is based on the following requirement -

    For the final module assignment students will develop a global business issues case study. 
    This is an individual final project that will allow students to demonstrate their attainment of 
    the learning outcomes of the module, through the application of the concepts and techniques 
    learnt. 
    The purpose of the case study is to apply the concepts and techniques of the module to the 
    analysis of real-world situations and/or problems. Students will be required to act as a 
    business consultant and prepare a report analysing a modern day scenario (case study). 
    Which requires students to utilise appropriate models and techniques, from the whole 
    module content, advising on strategic intervention and its impact on the global environment 
    and to carry out an original development of a global issue of business choice that integrates 
    views of economics, strategy, marketing, project management, human resource 
    management and entrepreneurship, the case study should draw upon analysing global 
    business change rather than summarise or rehash existing work or ideas. Students are 
    encouraged to use situations, evidence and data from their own experience where possible. 

    The case study should be a piece of work that provides specific strategies and tactics in the 
    expansion of business in a global market place, considering production, and resource 
    utilisation in order to enhance the value of the chosen subject of the case study. The 
    strategies and tactics are to be supported with theories covered in the module. 
    The Case Study should follow the given outline: 
    1. Case study executive summary; 
     
    2. Introduction (describe the case study); 
     
    3. Background to case study, set scene; 
     
    4. Methodology of analysis; 
     
    5. Description of issues and problems; 
     
    6. Solution; 
     
    7. Evaluation; 
     
    8. Degree of consultancy; 
     
    9. Contributions to global business; 
     
    10. Conclusion and recommendations. 
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  • Global Business plan for Map for GPS mobile phones
  • Introduction 5
    Product Description 6
    Stage of Product and Limitations 7
    The Proposed Company 7
    Proposed Company Profile 7
    Skills 8
    Strategy 9
    Staff 10
    Structure 11
    Systems 11
    Style 12
    Share...More

    Introduction 5
    Product Description 6
    Stage of Product and Limitations 7
    The Proposed Company 7
    Proposed Company Profile 7
    Skills 8
    Strategy 9
    Staff 10
    Structure 11
    Systems 11
    Style 12
    Shared values 12
    Synergistic Teams 13
    Porter’s Five Forces 13
    Marketing Strategy 15
    Product Launch 15
    SWOT Analysis 15
    Strategic Global Position 16
    Competitor Analysis 16
    Customer Profile and Behaviour 17
    Resource Map 18
    Sales Forecasts 19
    Risk Management 20
    The Financial Plan 20
    Sales Projections 20
    Item Cost Estimates 21
    Marketing Expenses 22
    Operating Expenses 23
    The Profit And Loss Statement 24
    Break Even Analysis 26
    Set up Costs 26
    Strategy Implementation 28
    Conclusions and Viability 28
    Long Term Viability 29
    Financial & Operational Viability 29
    Pitfalls 29
    References 31

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  • Global Business report for a UK based company to expand into South African Market
  • Introduction 3
    Part 1 4
    Porter’s National Diamond Analysis 4
    Porter’s National Diamond Analysis theoretical concept 4
    Analysis the South Africa in terms of Porter’s National Diamond Model 6
    Part ...More

    Introduction 3
    Part 1 4
    Porter’s National Diamond Analysis 4
    Porter’s National Diamond Analysis theoretical concept 4
    Analysis the South Africa in terms of Porter’s National Diamond Model 6
    Part 2 12
    Management Issues 12
    Social & Political Climate 12
    Culture & Preferences of the new market 13
    Part 3 15
    Market Entry Strategy 15
    Bibliography 17
    Appendix 19
    PESTEL Analysis of South Africa 19
    Political 19
    Economic 19
    Social 20
    Technological 21
    Legal 21
    Environmental 22



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  • Global Business Report on the acquisition of sydney based Custom Coaches by ADL (Alexander Dennis)
  • This report is based on the following requirement -

    PART A
    With reference to the academic literature and using your analysis of relevant environmental factors, speculate how (the process) and why...More

    This report is based on the following requirement -

    PART A
    With reference to the academic literature and using your analysis of relevant environmental factors, speculate how (the process) and why (the drivers) ADL identified Custom Coaches as a potential acquisition. In which areas are the expected benefits and synergies for both companies involved? HYPERLINK "http://www.alexander-dennis.com/" http://www.alexander-dennis.com/ and
    HYPERLINK "http://customcoaches.com.au/" http://customcoaches.com.au/
    Using PESTLE of Australia for the analysis.
    The process and the drivers (as attached text pg 66/67/68/69)
    Benefits and synergies of the acquisition
    Comparing the values, mission and vision for both ADL and Custom Coaches
    (20 marks) (approx. 600 words)

    With reference to the academic literature, explain the risks associated with the choice of acquisition as a vehicle for this particular strategic development. Compare and contrast this decision with that to form a joint venture with New Flyer Industries in the USA, also in 2012. HYPERLINK "http://www.newflyer.com/" http://www.newflyer.com/
    Risks involving Political, Commercial, Cultural, Currency
    Compare and contrast between acquisition and joint venture
    Relate the advantages and disadvantages for both acquisition and joint venture
    (Some advantages of joint venture includes shared costs and risks, gains access to needed resources, gain economies of scale, pursue long-term strategic goals)
    Use Michael Portal value chain. (as attached)
    (20 marks) (approx. 600 words)
    By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the actual and potential impact of both on this ‘partnership’ between ADL and Custom Coaches.
    Use hofstede to analyse the National culture between Australia, United Kingdom, and United States and discuss on the differences and recommend possible actions and resolution to mitigate the partnership HYPERLINK "http://geert-hofstede.com/australia.html" http://geert-hofstede.com/australia.html

    Compare 3 dimensions using Hofstede:
    United Kingdom (ADL) merger/acquisition with Australia (Custom Coaches) and United Kingdom (ADL) joint venture with United States (New Flyer)
    Use ADL and Custom Coaches Values and Cultures to analyse the Corporate cultures to discuss on the differences and recommend possible actions and resolution to mitigate the partnership
    (20 marks) (approx. 600 words)

    Drawing upon academic literature and theory, critically discuss the long-term (10 years +), strategic effects, both positive and negative, of exchange rate movements on the deal during the exploration/negotiation period and after the deal was agreed.
    Exploration Period: There is no exchange risk to ADL nor Custom Coaches as no foreign currencies/amounts are transacted.
    Negotiation Period: ADL will face transaction exposure (need to sell GBP and buy AUD) for acquiring Custom Coaches should the negotiation turns out successful. But the question is the length of negotiation that brings forth exchange rate uncertainty to ADL. FX movements can be either positive or negative impact (long-term) on ADL’s income statement.
    After the Deal
    Economic exposure for Sydney-based Custom Coaches and ADL e.g. purchase of oil prices which is quoted in USD but ADL’s operation is in GBP whilst Custom Coaches in AUD. FX movements can be either positive or negative impact (long-term) on ADL’s income statement.
    b) Translation exposure due to consolidation of group accounts at ADL where Custom Coaches financials, based in AUD, will be “translated” or converted into GBP for accounting purposes. FX movements can be either positive or negative impact (long-term) on ADL’s income statement
    (20 marks) (approx. 600 words)


    PART B
    Identify three (3) specific aspects or challenges of doing business internationally that you personally have come to appreciate through the seminars or Expert Lectures on this module. Explain why these are personally significant and discuss how they will influence you if you go on to an international business career.
    Refer to assignment aid for Question 5
    1st specific aspects: National culture (Can compare Singapore vs United States national culture using hofstede) HYPERLINK "http://geert-hofstede.com/singapore.html" http://geert-hofstede.com/singapore.html
    2nd specific aspects: Political risks
    3rd specific aspects: Commercial risks (how to thrive in the job market)
    (20 marks) (approx. 600 words)



    Appendix 1: SWOT analysis of Sydney-based Custom Coaches by Alexander Dennis (ADL) in 2012. (approx. 350 words)

    Appendix 2: SWOT analysis of New Flyer Industries in the USA, also in 2012. (approx. 350 words)
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