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Globalization

Below are Essay & Assignments tackled by us on Globalization

Showing 181 to 190 of 275 results.

  • Marketing plan for Travel agencies in Australian Travel Industry
  • EXECUTIVE SUMMARY 4
    Chapter 1: INTRODUCTION 5
    Chapter 2: METHODOLOGY 7
    Chapter 3: MARKETING THEORIES 8
    Chapter 4: TOURISM MARKETING AND ITS COMPONENTS 12
    Chapter 5: ROLES OF TRAVEL AGENCIES IN TO...More

    EXECUTIVE SUMMARY 4
    Chapter 1: INTRODUCTION 5
    Chapter 2: METHODOLOGY 7
    Chapter 3: MARKETING THEORIES 8
    Chapter 4: TOURISM MARKETING AND ITS COMPONENTS 12
    Chapter 5: ROLES OF TRAVEL AGENCIES IN TOURISM MARKETING 14

    Chapter 6: AN ILLUSTRATIVE EXAMPLE OF SELLING AUSTRALIA TO

    JAPANESE TOURISTS 15
    Chapter 7: SUMMARY & CONCLUSIONS, LIMITATIONS OF THIS WORK 21
    Chapter 8: RECOMMENDATIONS 22
    LITERATURE CITED 23
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  • Marketing Plan on Crown Casino, Australia
  • Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    Products/Services 4
    Financial Situation 5
    Non-Financial situation 5
    Cannels 5
    b. External environment 6
    Marke...More

    Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    Products/Services 4
    Financial Situation 5
    Non-Financial situation 5
    Cannels 5
    b. External environment 6
    Markets 6
    Competitive environment 6
    Economic environment 6
    Demographic environment 7
    Social and cultural environment: 7
    Political and legal environment 7
    Technological environment 7
    c. SWOT analysis 7
    Strengths 8
    Weakness 8
    Opportunities: 8
    Threats: 8
    d. Critical issues 8
    Marketing Objectives 9
    Marketing Strategies 9
    a. Target markets: 9
    b. Product strategies 10
    c. Pricing strategies 11
    d. Promotion strategies 11
    Recommendations for Change 12
    Implementation plan 12
    References 14
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  • Marketing Plan on Rip Curl, Australia
  • Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    i. Products 4
    ii. Financial and non-financial situations 5
    iii. Channels 5
    b. External environment 6
    i. Market...More

    Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    i. Products 4
    ii. Financial and non-financial situations 5
    iii. Channels 5
    b. External environment 6
    i. Markets 6
    ii. Competitive environment 6
    iii. Economic environment 6
    iv. Demographic environment 7
    v. Social and cultural environment 7
    vi. Political and legal environment 8
    vii. Technological environment 8
    c. SWOT Analysis 8
    i. Strengths 9
    ii. Weakness 9
    iii. Opportunities 9

    iv. Threats 9
    Marketing Objectives 10
    Marketing Strategy 10
    a. Target markets 11
    b. Product strategies 11
    c. Pricing strategies 11
    d. Promotion strategies 12
    e. Distribution strategies 12
    Recommendations 12
    Implementation plan 13
    References 14

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  • Marketing Plan on SportsGirl Australia
  • Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    Products 5
    Financial and non-financial situation 5
    Channels 5
    b. External environment 5
    Markets 6
    Competitiv...More

    Introduction 3
    Mission Statement 4
    Situation Analysis 4
    a. Internal environment 4
    Products 5
    Financial and non-financial situation 5
    Channels 5
    b. External environment 5
    Markets 6
    Competitive environment 6
    Economic environment 6
    Demographic environment 6
    Social and cultural environment: 7
    Political and legal environment 7
    Technological environment 7
    c. SWOT analysis 7
    Strength 7
    Weakness: 7
    Opportunities 8
    Threats 8
    d. Critical issues 8
    Marketing Objectives 8
    Marketing Strategies 9
    a. Target markets: 9
    b. Product strategies 10
    c. Pricing strategies 10
    d. Promotion strategies 10
    e. Distribution strategies 11
    Recommendations for Change 12
    Implementation plan 12
    References 14

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  • Marketing plan on Triumph Motorcycles to enter Oman market
  • Introduction 3
    Situational Analysis 3
    PESTLE Analysis 3
    Political 3
    Economic 3
    Socio-Cultural 3
    Technological 4
    Legal 4
    Environmental 4
    Customer Analysis and consequent Market Segmentation 4 ...More

    Introduction 3
    Situational Analysis 3
    PESTLE Analysis 3
    Political 3
    Economic 3
    Socio-Cultural 3
    Technological 4
    Legal 4
    Environmental 4
    Customer Analysis and consequent Market Segmentation 4
    Critical Success Factor (CSF) 4
    Industry Analysis and Competitors 4
    SWOT 5
    Strengths 5
    Weaknesses 5
    Opportunities 5
    Threats 5
    Portfolio Analysis 5
    Objectives and Goals 5
    Strategies to Achieve these Objectives 6
    Differentiation Strategies 6
    Porter’s Five Forces Analysis 6
    Supplier Power 6
    Buyer Power 6
    Competitive Rivalry 6
    Threat of substitution 6
    Threat of New Entry 7
    Directions of growth 7
    Product Life Cycle 7
    7 P’s of Marketing 7
    Product 8
    Price 8
    Promotion 8
    Place 8
    Packaging 8
    Positioning 8
    People 9
    Control Measures 9
    References 9
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  • Marketing report on Kingfisher Beer
  • 1. Introduction………………………………………………………………………..3
    2. A Word about the Company & Kingfisher Beer………………………………….3
    3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4
    4. Marketing Mix of Kingf...More

    1. Introduction………………………………………………………………………..3
    2. A Word about the Company & Kingfisher Beer………………………………….3
    3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4
    4. Marketing Mix of Kingfisher in India & UK……………………………………...6
    5. Factors Affecting Marketing Decision for Kingfisher Beer………………………7
    6. SWOT Analysis…………………………………………………………………...8
    7. Recommendations…………………………………………………………………9
    8. References………………………………………………………………………..
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  • Marketing report on the expansion of Leather shop in Perth, Australia into Canadian market
  • • Executive summary
    • About the company and its products
    • Country Analysis – Canada
    • About the country Canada and the city Toronto
    • PESTEL ANALYSIS
    • Marketing Analysis
    • Foreign Entry Modes...More

    • Executive summary
    • About the company and its products
    • Country Analysis – Canada
    • About the country Canada and the city Toronto
    • PESTEL ANALYSIS
    • Marketing Analysis
    • Foreign Entry Modes to Canada
    • Recommendations & Conclusion
    • References
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  • Marketing strategy for Allanasons Ltd for entry into Australian market
  • • Executive summary
    • Introduction
    • Corporate objectives & strategy
    • Organizational resources
    • SWOT analysis
    • Porter analysis
    • PEST analysis
    • Competitor analysis
    • Marketing objectives
    ...More

    • Executive summary
    • Introduction
    • Corporate objectives & strategy
    • Organizational resources
    • SWOT analysis
    • Porter analysis
    • PEST analysis
    • Competitor analysis
    • Marketing objectives
    • Target market
    • Market entry strategy
    • Marketing mix
    • Planning budget
    • Implementation plan
    • Control system
    • List of references
    • Appendices
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  • New Venture Strategy assignment on McDonalds
  • Introduction 3
    McDonald’s Corporation China 4
    Measurement of Success of a New Venture in an Alien Market – Literature Review 5
    External Scanning 6
    Internal Scanning 8
    Strategic HRD 11
    Recommenda...More

    Introduction 3
    McDonald’s Corporation China 4
    Measurement of Success of a New Venture in an Alien Market – Literature Review 5
    External Scanning 6
    Internal Scanning 8
    Strategic HRD 11
    Recommendations 12
    Conclusion 12
    References 13
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  • Outsourcing production and off-shoring service work offers cost advantages to a multinational company, but can lead to criticism in its home country. Discuss the arguments for and against this strategy, paying particular attention to its economic and social impact.
  • The world has changed a great deal in the last three decades largely due to the effects of globalization. The advances and innovations in science and technology have revolutionized the modes of commun...More

    The world has changed a great deal in the last three decades largely due to the effects of globalization. The advances and innovations in science and technology have revolutionized the modes of communication, interaction and the way businesses are run in the 21st century. The business world has grown by leaps and bounds due to the advances in science and technology. This has given rise to new business models and one such business model is outsourcing and off-shoring. The concepts of outsourcing and off-shoring did exist in the past and their practical applications were limited due to geographical boundaries. However off shore outsourcing has gained momentum in the past two decades, courtesy the advances in the telecommunications sector and the World Wide Web. The world today is a small place as global connectivity has increased. This has served the cause of offshore outsourcing. Off-shore outsourcing started off as an innovative idea in the early and the mid-nineties but today has become an integral part of every multi-national company’s business plan. Every multi-national company in one or the other way has adopted the outsourcing business model to make monetary benefits. It helps the companies in workflow maximization, operational efficiencies, and cost optimization. As Ian Marriott states “Global sourcing has become a mainstream delivery model" (Schneiderman, 2004). A company is benefited by outsourcing its business to low wage countries and third world countries, but it also attracts a lot of criticism in the parent country for the loss of jobs and the low job growth rate.

    This essay is aimed at discussing both the positive and the negative effects of off-shore outsourcing. Economists world wide are split between views of whether outsourcing is a boon or a bane to the parent country. To understand the situation better, the author discusses the arguments made both for and against the strategy. In order to do so, the author first explains the concepts of outsourcing and offshore outsourcing.

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