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Globalization

Below are Essay & Assignments tackled by us on Globalization

Showing 11 to 20 of 275 results.

  • Analysis of the famous case study – ‘Femilet – A SME is seeking a foothold in the European lingerie market’
  • The paper contains the following –
    • THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
    • WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
    • MOST EFFECTIVE M...More

    The paper contains the following –
    • THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
    • WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
    • MOST EFFECTIVE MARKETING TOOL
    • PROS AND CONS OF SELLING ON THE INTERNET
    • WOULD IT BE RELEVANT TO EXPAND OUTSIDE EUROPE AND IF YES, THEN WHERE?
    • REFERENCES
    ... Less

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  • Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem
  • Introduction 2
    International Marketing Environment 2
    International & Domestic Marketing Principles 2
    Global Market Environment for General Motors 3
    Evaluation of Cross-Cultural Implications on Man...More

    Introduction 2
    International Marketing Environment 2
    International & Domestic Marketing Principles 2
    Global Market Environment for General Motors 3
    Evaluation of Cross-Cultural Implications on Managing Operations 3
    Potential Market Trends 4
    International Marketing Planning Process 5
    Project Management Techniques 5
    International Marketing Development of General Motors 5
    Market Research Process 6
    Country-Market Choice & Market Entry Strategy for General Motors 7
    Market Segmentation for General Motors 7
    International Requirements of Marketing Mix 8
    International Product Strategies 8
    Pricing Strategies in General Motors 9
    International Communications Campaign Objectives 9
    Delivery Elements to International Markets 10
    Importance of Eservices for the Chinese Market 10
    Application of Analytical Framework to International Marketing Opportunities 11
    Evaluation of Planning Models in General Motors 11
    Competitive Strategies to International Marketing for General Motors 14
    Conclusion 14
    References 16
    ... Less

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  • Analysis of the famous case study – ‘Nestle Pure life’
  • This paper answers the following questions on the case study –

    1. What trends in the global market are Nestlé addressing?
    2. How might the company overcome the negative publicity surrounding its ...More

    This paper answers the following questions on the case study –

    1. What trends in the global market are Nestlé addressing?
    2. How might the company overcome the negative publicity surrounding its campaign in Pakistan?
    3. How does Nestlé’s success in the market relate to globalization drivers?
    4. What future trends would help Nestlé?
    5. Bottled water is usually promoted in terms of its purity; why should this be a problem in Pakistan?
    ... Less

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  • Analysis of the famous case study – ‘Virgin Mobiles UK’
  • 1. Introduction

    2.Virgin Mobiles case analysis

    2.1 Brand building and promotional campaigns

    2.2 Pricing strategies

    2.3 Competitive advantages

    2.4 SWOT Analysis

    2.5 Porter’s fi...More

    1. Introduction

    2.Virgin Mobiles case analysis

    2.1 Brand building and promotional campaigns

    2.2 Pricing strategies

    2.3 Competitive advantages

    2.4 SWOT Analysis

    2.5 Porter’s five forces analysis

    3. Recommendations

    4. Conclusion
    ... Less

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  • Analysis of the famous case study – Amazon in Europe
  • Executive summary on Amazon in Europe
    Introduction to Amazon.com
    Evolution at Amazon.com
    Amazon in European market
    Challenges faced by Amazon in Europe
    Amazo...More

    Executive summary on Amazon in Europe
    Introduction to Amazon.com
    Evolution at Amazon.com
    Amazon in European market
    Challenges faced by Amazon in Europe
    Amazon inventory management
    Advantages of outsourcing on Amazon.com
    Conclusion of Assignment on Amazon.com
    End notes for Amazon.com
    References on Amazon.com
    ... Less

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  • Analysis of the famous case study - Australia & New zealand doing business with Indonesia
  • This report is based on the following requirement -

    Australia, New Zealand, Indonesia. Hofstede provides an overview of his cultural dimensions and his analysis of country data on More

    This report is based on the following requirement -

    Australia, New Zealand, Indonesia. Hofstede provides an overview of his cultural dimensions and his analysis of country data on . This key site provides information on the five dimensions, compares country scores and links to further websites and resources.

    The case study is sourced from Deresky (2011), for students who have purchased the Cullen and Parboteaah (2011) textbook click on the following link to access the case study.
    ‘Australia and New Zealand : doing business with Indonesia ’ Deresky (2011, pp. 133–6).
    Some of the case questions have been adapted for this specific assignment. All students will find the relevant information in chapters in their textbooks, USQ study books and selected readings to be able to analyse the case study. You are required to find additional sources such as journal articles to substantiate your arguments.
    You will be writing an essay with headings (see the Communications skills handbook). The headings are provided in your marking sheet.
    Length: 2500–3000 words
    Assignment 1 objectives
    • Apply cultural models such as Hofstede to diagnose, understand and appreciate the impact of cultural differences on management processes.
    • Understand the national and institutional contexts and how they affect the business environment.
    • Understand the content of the participation strategies such as foreign direct investment and be able to analyse the strategy based on the strengths and weaknesses of the approach and the needs of a multinational company.
    • Appreciate the unique problems in human resource management faced by managers in alliance organizations.
    Study the information in the case study carefully as cases do not always present information in simple ways. You would need to clarify your assumptions when you formulate your answers.
    Present a critical analysis and do not merely repeat the information in the case. Avoid plagiarism by using the appropriate writing strategies .
    Sections in Assignment 1
    Section 1 – Cultural differences
    Using the cultural dimensions explored in Module 1, discuss some of the ways in which Australian and New Zealand citizens are members of cultures or clusters that are different from the clusters in Indonesia (see Module 1 and its readings; about 800 words).
    Insert the bar chart that you created in the research activity as an Appendix , but use the descriptions of differences between the countries in the text. Do NOT copy descriptions of national culture from Hofstede’s website for Assignment 1, but use a variety of sources to summarise and critique his approach.
    Section 2 – Institutional context
    Complete the table that will be placed on the course site, and provide a short summary of the basic economic and national differences between the 3 countries that can have implications for Australian companies in Indonesia
    In addition to the above discuss in what respects is the Indonesian archipelago unique in Asia in terms of its:
    • social institutions
    • economic system
    • level of industrialisation and
    • religion? 
    What characteristics of the Indonesian workplace should Australian or New Zealand companies take into account when they are planning their internationalisation strategy? (See Module 1 and its readings; about 1000 words.)
    Section 3 – Entry strategies
    Discuss three viable entry strategies that Australian or New Zealand firms could use if they establish a presence in Indonesia. Do not merely list all possible strategies, but focus on three viable entry strategies for the specific types of businesses. Note two business opportunities for Australian companies for foreign direct investment in Indonesia. (See Module2 and its readings; about 800 words.)
    Section 4 – Strategic alliances
    Review the website of Du Pont or Shell (noted in Module 3) for that company’s operation in Indonesia and Australia. Discuss the evidence on the website about that company’s organisational design for their subsidiary or presence in the country as well as evidence of strategic alliances that they have formed with Indonesian or Australian companies. (about 800 words)
    You should the review the paper, ensure that there is sufficient depth, integration and insight, finalise the references and presentation. ... Less

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  • Analysis of the famous case study - Avon in global markets in 2009 - managing and developing a global workforce
  • AVON IN GLOBAL MARKETS

    General: The context of the assignment is to assume that you are preparing to be or are an international manager and you have been asked to advise Avon on key questions. You ...More

    AVON IN GLOBAL MARKETS

    General: The context of the assignment is to assume that you are preparing to be or are an international manager and you have been asked to advise Avon on key questions. You are doing an analysis of the information in the case study to advise Avon on its international human resource practices, dealing with culturally diverse workforces, and key issues that it needs to take note of in its expansion in India.
    Note that the CEO in the case study (Andrea Jung) has changed to Sheri McCoy. See for example Fortune August 10 2011 ‘Keys to success from AVONS top boss’ or The Weekend Australian October 29-30 2011 from The Wall Street Journal ‘AVON chief red-faced as critics form a queue’.http://www.avoncompany.com/aboutavon/avonmarkets.html; http://money.cnn.com/gallery/news/world/2013/07/08/global-forum.fortune/10.html or http://postcards.blogs.fortune.cnn.com/2013/07/02/gen-y-women-king/
    Sections in Assignment 2 (3,500 words)
    Section 1 – Avon's international human resource practices (1,500 words)
    • Evaluate Avon’s Strategic International Human Resources practices regarding:
    • the development of a global management cadre ,
    • host country nationals and building company associates and independent representatives in in host countries.
    • Include a discussion on how Avon could hire and retain the best workforce in India and China .
    • Indicate what the role would be of cross cultural training and practices 

    Section 2 – Dealing with culturally diverse workforces(1,200 words)
    Seventy percent of Avon’s revenues are generated outside of the USA and the case study notes AVON's expansion into India and China.
    • Compare and contrast the general cultural differences of India and China with the USA. Select two cultural dimensions from the GLOBE study or Trompenaars' model to discuss in detail.
    • Insert the table that you created in the research activity as Appendix 2, but use the descriptions of differences between the three countries in the text.
    • What implications do these differences (India and China with the USA) have for cross-cultural communication and leadership in Avon?

    Section 3 – Future expansion(800 words)
    Avon may be expanding into India and China.
    • What aspects of the role of women in society in India and China could impact on Avon’s international human resource development plan in India and China?
    ... Less

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  • Analysis of the famous case study - Coca-Cola’s acquisition of Chinese juice company
  • This assignment discusses the following case study –

    ”Beverage companies constantly chart out new strategies to launch their products that suit the changing tastes and preferences of the consumers...More

    This assignment discusses the following case study –

    ”Beverage companies constantly chart out new strategies to launch their products that suit the changing tastes and preferences of the consumers. Similarly, Coca-Cola, which believes in ‘glocal’ (global-local) approach has launched products that matches with the likes and dislikes of the Chinese consumers and as a result is embraced as a local brand by the Chinese. However, carbonated beverages started losing their fizz with the outbreak of Severe Acute Respiratory Syndrome (SARS) in China in 2003. This triggered health consciousness among the people in China, which, in turn, has increased the demand for fruit juices than carbonated drinks. In order to fall in line with the changing preferences of the people, retain its market share and also to save itself from the declining stage of the Product Life Cycle (PLC), on September 3rd 2008, Coke offered to acquire Huiyuan Juice Ltd., a leading fresh fruit juice maker of China, for a premium price. Through this acquisition, Coke plans to diversify its product portfolio to cater beverages to different segments of Chinese consumers, the country in which the huge size of consumer base provides a great potential. However, the fickle-mindedness of the Chinese is a cause of concern for the company, as the life span of the beverages quickly gets shorter in China.”

    Question: Discuss and analyze the social factors in the above short case, using facts from the case and from B200 material, and using your own analysis. Also provide examples from companies within your own country where social factors were important, and how such companies used social factors to improve their market position (discuss issues of lifestyle and health consciousness within your country, and how it compares and contrasts with Chinese consumers).
    ... Less

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  • Analysis of the famous case study – ECCO A/S – GLOBAL VALUE CHAIN MANAGEMENT
  • The paper answers the following questions on the case study –

    1. Critically evaluate how the Ansoff matrix might be used to assist ECCO's global expansion decisions. Using examples from the case s...More

    The paper answers the following questions on the case study –

    1. Critically evaluate how the Ansoff matrix might be used to assist ECCO's global expansion decisions. Using examples from the case study and other relevant sources, show how the Ansoff matrix integrates with other frameworks for external environmental and competitive analysis. What do you conclude?

    2. ECCO has a vision of “integrating the global value chain”. Explain what this means and how - in practical terms - ECCO can achieve this. Use theory and examples to support your answer.

    3. Describe and discuss how ECCO can manage the cultural issues that result from being a global player.

    4. Critically evaluate the idea of innovative production technologies as the basis for sustainable competitive advantage.
    ... Less

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  • Analysis of the famous case study - IKEA Furniture Retailer Company
  • Chapter 1
    1.0 Introduction………………………………………………………………….4
    1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
    1.2 Objectives……………………………………………………………………4
    Chapter 2………………………………………………………...More

    Chapter 1
    1.0 Introduction………………………………………………………………….4
    1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
    1.2 Objectives……………………………………………………………………4
    Chapter 2………………………………………………………………………..5
    2.0 Company Background…………………………………....………………….5
    2.1 Industry and Company Background………………………………………....5
    2.2 Company Product and Services……………………………………………...6
    2.3 Corporate and Current Business Strategies………………………………….6
    2.4 Performances of the company……………………………………………….6
    2.5 Current Strengths……………………………………………………………7
    Chapter 3……………………………………………………………………….7
    3.0 Business Level and Corporate Level Strategy of IKEA…………………….7
    3.1 Assessment of current Strategic Distinctive Competitiveness of IKEA…...10
    3.2 Organization Gaps to Date…………………………………………………10
    3.3 Performance of Current IKEA Strategy……………………………………11
    3.3.1 Analysis IKEA’s failure in the US Market……………………….11
    3.3.2 Expanding IKEA’s Business in China Market with New Strategy 11
    3.3.3 Current Strategy on Market Diversification………………………12
    Chapter 4
    Recommendations……………………………………………………….13
    Chapter Conclusion…………………………………………………………………………..14
    References……………………………………………………………………………15
    Appendices…………………………………………………………………………
    ... Less

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