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Globalization

Below are Essay & Assignments tackled by us on Globalization

Showing 21 to 30 of 275 results.

  • Analysis of the famous case study - It’s Not Your Business!: Footsteps: a small family business case study
  • • Executive Summary
    • Introduction
    • PESTEL ANALYSIS
    • Porters Analysis
    • Marketing Plan
    • SWOT Analysis
    • Marketing Mix
    • Investment Appraisal
    • Time Scale for the project
    • Software, hardw...More

    • Executive Summary
    • Introduction
    • PESTEL ANALYSIS
    • Porters Analysis
    • Marketing Plan
    • SWOT Analysis
    • Marketing Mix
    • Investment Appraisal
    • Time Scale for the project
    • Software, hardware and ISP
    • Conclusion
    • References
    ... Less

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  • Analysis of the famous case study - KFC China: Targeting through localization
  • This report answers following questions on the case study -

    1) Mainland China is the number one market for Yum! Brands and KFC Chine alone has contributed to over 20% of global revenue for Yum! Br...More

    This report answers following questions on the case study -

    1) Mainland China is the number one market for Yum! Brands and KFC Chine alone has contributed to over 20% of global revenue for Yum! Brands. How has KFC Chine positioned itself differently from the popular McDonald's Chine franchises that have been successful in the other Asian markets like Singapore, but have yet to expand significantly throughout Mainland China?

    2) During the localization process, some foreign brands that are low-end in their home markets instead promote themselves as high-end brands in China. How were they able to localize KFC for the Chinese market, having it both suit local tastes yet alone position itself as the higher-end-alternative to traditional family dining?

    3) Other multinationals such as Omega, Loreal and General Motors have enjoyed considerable success in China while other multinationals have been less successful. What do you think these multinational companies have common with KFC? ... Less

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  • Analysis of the famous case study – Levi Strauss Japan K K – Selling Jeans in Japan
  • Introduction 2
    1. Key Success factors in the Japanese Market 2
    2. Levi’s FSA/CSA alignment and Levi’s country of origin 3
    3. LSJ’s advertising campaign 4
    4. Distribution Strategies facing LSJ 5
    5...More

    Introduction 2
    1. Key Success factors in the Japanese Market 2
    2. Levi’s FSA/CSA alignment and Levi’s country of origin 3
    3. LSJ’s advertising campaign 4
    4. Distribution Strategies facing LSJ 5
    5. Levi’s premium position in Japan 6
    Conclusion 7
    References 8
    ... Less

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  • Analysis of the famous case study - Student Housing Australia - Entering the student real estate market in Malaysia
  • Introduction 3
    About the Company 3
    Strategic Framework of Student Housing Australia (SHA) 4
    Structural Framework of Student Housing Australia 4
    Modes of Entry of SHA into Malaysia 8
    Environmental...More

    Introduction 3
    About the Company 3
    Strategic Framework of Student Housing Australia (SHA) 4
    Structural Framework of Student Housing Australia 4
    Modes of Entry of SHA into Malaysia 8
    Environmental Issues affecting market expansion of SHA into Malaysia 8
    Political and Legal Environment 9
    Economic Environment 10
    Social Environment 10
    Technological Environment 11
    Organizational Issues affecting market expansion of SHA into Malaysia 12
    People 12
    Process 12
    Procedures 12
    Conclusion 13
    Bibliography 14 ... Less

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  • Analysis of the famous case study ‘Air France KLM – Changing the rules of the game’
  • 1. Introduction……………………………………………………………………….3
    2. Overview of the Company………………………………………………………..3
    3. Analysis of the Company…………………………………………………………4
    4. SWOT Analysis……………………………………………………………………………6
    5. ...More

    1. Introduction……………………………………………………………………….3
    2. Overview of the Company………………………………………………………..3
    3. Analysis of the Company…………………………………………………………4
    4. SWOT Analysis……………………………………………………………………………6
    5. References…………………………………………………………………………8
    ... Less

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  • Analysis of the famous case study ‘American Outsourcing’ by Richard vietor and Alaxander Veytsman
  • N/A...More

    N/A ... Less

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  • Analysis of the famous case study ‘Dell in China’
  • Introduction 3
    Organizational Culture 3
    Influence of Culture on Management 7
    Dell’s Organizational Culture 8
    Dell’s Strategy for Chinese Market 10
    Recommendations 13
    Conclusion 13
    References 15...More

    Introduction 3
    Organizational Culture 3
    Influence of Culture on Management 7
    Dell’s Organizational Culture 8
    Dell’s Strategy for Chinese Market 10
    Recommendations 13
    Conclusion 13
    References 15
    ... Less

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  • Analysis of the famous case study –“Making Employees mobile – An exercise in strategic approaches to Expatriate Management”
  • Globalization has had many influences on the ways businesses are managed and run. Businesses are opening up their offices in far off lands. Borders have melted and cross border investments have become...More

    Globalization has had many influences on the ways businesses are managed and run. Businesses are opening up their offices in far off lands. Borders have melted and cross border investments have become order of the day. The new mantra in the global business is to take the operations where resource and skills are readily available. The influence of multinational corporations on the global economy is increasing by the day and expatriates are becoming crucial to the success of these multinational corporations (Wang, 2008). While hitherto local companies are operating in many nations due to globalization, human resource is increasingly finding it easier to move and work anywhere in the world. Cross border investments have also resulted in transportation of human resource across borders. Certain talents are restricted to particular parts of world such as electronic engineers in South East Asia, automobile engineers in Europe, information technology experts in India and China. Companies that are involved in particular operations require expatriates who are skilled and experienced enough in carrying out the work. Organizations wish to have competitive advantage in the long run even in the face of additional costs. Cost saving approach in human resource management is slowly giving way to securing strategic advantage in the business. According to Harvey (1996), the key to competing successfully in the global market place is staffing important expatriate posts with skilled and experienced leaders (Lin & Wei, 2005). In order to do so, companies are willing to hire skilled manpower from abroad. This puts up many challenges to organizations such as relocation of employees, ensuring their comfort factor in the new location else the new recruits return to their home country. Related businesses such as relocation consultants are making the best out of the situation and helping employees to relocate in an alien nation. Although, it all looks easy, human resource management needs to take several steps in order to ensure willingness from the expatriate recruits to relocate and also adjust to the new surroundings. This paper analyses some of the issues of expatriate management such as attracting the right work force, dealing with cultural diversity, catering to family needs of the relocating expatriate employee etc.. The paper also discusses the role of the organization in ensuring smooth transition of expatriate employees from home country to the work place. The paper finally makes recommendations to the human resource departments of organizations on how best to offset the challenges of expatriate employee recruitment, relocation and loyalty.

    ... Less

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  • Analysis of the famous case study on acquisition of Neale House Pty Ltd, the longest established national hotel company, by Hilltop Group Pty Ltd.
  • This assignment answers the following questions on the case study –
    Please discuss the issues identified in the following questions by analysing the information provided in the case description abov...More

    This assignment answers the following questions on the case study –
    Please discuss the issues identified in the following questions by analysing the information provided in the case description above. Recommend actions that you think management should take to address these issues. In your responses, justify your analysis, discussion and recommendations for future action by reference to management concepts, principles, models and frameworks from relevant management literature to support your ideas.

    (1) Following its successful takeover of Neale House, how could the new Hilltop Group organisation develop and sustain competitive advantage?

    (2) How could the expanded Hilltop Group create opportunities for operational level managers to contribute to organisational efforts to: monitor and improve processes, embed a customer-focused culture and maintain “open” internal communication networks?

    (3) How could the Hilltop Group conglomerate be improved to maximise: (a) adaptability (e.g. responding quickly to changing market conditions); (b) innovation (e.g. allowing employees to “re-invent” processes and procedures) and (c) team spirit?

    ... Less

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  • Analysis of the famous Starbucks case study by Ariff Kachra
  • This paper answers the following questions on the case study –
    QUESTION 1:There are a variety of segmentation methods available to segment a retailer's market. Identify the various segmentation metho...More

    This paper answers the following questions on the case study –
    QUESTION 1:There are a variety of segmentation methods available to segment a retailer's market. Identify the various segmentation methods available and discuss lifestyle / psychographic segmentation of the specialty coffee market for Starbucks.
    QUESTION 2:Levy and Weitz outline several opportunities for retailers to develop a sustainable competitive advantage. In what ways has Starbucks built its competitive advantage?
    QUESTION 3:Starbucks has several specialty sales agreements. Some of these partnerships involved serving Starbucks coffee, some were product developments and others were store developments. What are the possible advantages and disadvantages of such relationships?
    QUESTION 4:Comment on Starbucks decision to date of not allowing McDonalds a contract to serve Starbucks coffee. Recommend a strategy for Starbucks to pursue growth, while maintaining its brand image in the future.
    ... Less

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