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Below are Essay & Assignments tackled by us on Marketing

Showing 111 to 120 of 488 results.

  • Business Plan on a Chocho Factory
  • • Executive summary
    • Market analysis
    • Product line
    • Customer base and Target market
    • Price points
    • Porter’s Five Forces model
    • PESTAL Analysis
    • Financial Modeling
    • Sales Projections
    •...More

    • Executive summary
    • Market analysis
    • Product line
    • Customer base and Target market
    • Price points
    • Porter’s Five Forces model
    • PESTAL Analysis
    • Financial Modeling
    • Sales Projections
    • Break even analysis
    • Challenges
    • Market growth & Absorption strategy
    • Conclusion
    • Bibliography
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  • Business plan on Apple’s product I-Pad
  • • Introduction to the company: Apple
    • Introduction to the product: iPad
    • Porter Five Force Analysis on iPad
    • SWOT Analysis of iPad
    • Marketing Objectives
    • STP Strategy of iPad
    • iPad: Market...More

    • Introduction to the company: Apple
    • Introduction to the product: iPad
    • Porter Five Force Analysis on iPad
    • SWOT Analysis of iPad
    • Marketing Objectives
    • STP Strategy of iPad
    • iPad: Marketing Mix
    • Evaluation
    • References
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  • Business Plan on Far Horizon
  • Table of Contents 1
    Introduction 2
    Market Analysis 2
    Industry Analysis (PEST Framework) 3
    Political Factors: 3
    Economic Factors: 4
    Social Factors: 5
    Technological Factors: 6
    Company / Product ...More

    Table of Contents 1
    Introduction 2
    Market Analysis 2
    Industry Analysis (PEST Framework) 3
    Political Factors: 3
    Economic Factors: 4
    Social Factors: 5
    Technological Factors: 6
    Company / Product Portfolio Analysis 7
    Company Financials 8
    Break Even Analysis for Existing Business 10
    Manufacturing Plan for new yacht project 12
    Marketing Plan / Strategy 13
    Financial Planning and Forecast for the Yacht Project 14
    Break-even analysis for new yacht project 14
    Cash Flow Forecast 15
    Conclusion 16
    References 18


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  • Business plan on Guess Watches
  • Guess Watches is developing innovative and creative designs in watches for the young segment of the market. The business venture is based in Melbourne, Australia and will expand to other cities of Aus...More

    Guess Watches is developing innovative and creative designs in watches for the young segment of the market. The business venture is based in Melbourne, Australia and will expand to other cities of Australia. Because of the lenient and encouraging trade and market policies introduced in Australia, the conditions for the business are quite encouraging. Also, the young market segment of Australia is growing steadily and has more money power. The scope for expansion of Guess Watches is large.
    The key objectives of Guess Watches are- to stimulate the market for watches, establish its reputation in the market in order to carve a niche for itself, build up a brand image as seller of trendsetting watches, attract more customers by providing good value for money and expanding sales and investment. The PEST and Industry analyses reveal that the factors are more or less leaning in favor of the business venture and therefore, it is the right time to launch the brand.
    Guess Watches shall adopt an amalgam of cost leadership and product differentiation strategies in order to yield the best possible out of the business venture. The product would require sourcing of manufacturing material and expertise from UK and US. SWOT analysis reveals that the major threat to the business is from cheap Chinese watches. Guess Watches shall counter it by providing excellent quality watches with warranty and guarantee and offering the best value for money.
    The right marketing mix shall steer Guess Watches towards success. Combining critical success factors and risk analysis is essential. The projected estimate of returns is 40% to 50%. Guess Watches Guess Watches has ample scope to develop in the current market.
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  • Business plan on IKEA furniture and its expansion on European market with production in Malaysia
  • • Executive summary
    • Business description
    • Business formation
    • Business goals/mission
    • Business philosophies/identity
    • Geographical markets
    • Vision of the future
    • Main objectives
    • Sale...More

    • Executive summary
    • Business description
    • Business formation
    • Business goals/mission
    • Business philosophies/identity
    • Geographical markets
    • Vision of the future
    • Main objectives
    • Sales summary
    • Strategic positioning
    • Strategic alliances
    • Licenses
    • Key advantages
    • Malaysia as manufacturing unit
    • Europe as a market to sell
    • Funds required
    • Factory setup operation
    • Porter’s Five Forces Model – Competitive Analysis
    • Financials
    • Price points
    • Break-Even Analysis
    • Conclusion
    • List of References
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  • Business plan on opening a restaurant in Oman
  • Assignment on a Business Plan 1
    Executive summary 4
    Introduction 5
    Vision 5
    Mission 5
    Description 5
    Location 6
    Services Offered 6
    Outline 7
    Industry analysis 7
    PESTLE 7
    SWOT 9
    Marketing Pl...More

    Assignment on a Business Plan 1
    Executive summary 4
    Introduction 5
    Vision 5
    Mission 5
    Description 5
    Location 6
    Services Offered 6
    Outline 7
    Industry analysis 7
    PESTLE 7
    SWOT 9
    Marketing Plan 11
    Target Market & Customer Analysis 11
    Competitor Analysis 12
    Segmentation, Targeting & Positioning 13
    Marketing Mix 14
    Product 15
    Place 15
    Promotion 15
    Price 15
    Sales Strategy 16
    Financial Plan 16
    Cash Flow for 1 year 16
    Cash Flow – Month to Month 17
    Balance Sheet 18
    Projections 19
    Conclusion 20
    References 22

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  • Business plan on Setting up of a steel manufacturing unit in China
  • EXECUTIVE SUMMARY 1
    WHY THE DECISION TO INVEST IN CHINA? 2
    WHAT MAY BE THE CURRENT THREATS IN THE CHINESE ECONOMY? 4
    WHY INTO STEEL INDUSTRY IN CHINA? 5
    RULES AND REGULATIONS 8
    CULTURAL DIFFERENC...More

    EXECUTIVE SUMMARY 1
    WHY THE DECISION TO INVEST IN CHINA? 2
    WHAT MAY BE THE CURRENT THREATS IN THE CHINESE ECONOMY? 4
    WHY INTO STEEL INDUSTRY IN CHINA? 5
    RULES AND REGULATIONS 8
    CULTURAL DIFFERENCES IN NEGOTIATIONS 9
    PREFERRED MODE OF ENTRY 10
    CONCLUSION 10
    REFERENCES 12
    APPENDIX 13
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  • Business plan on Sony Bravia Plasma Television
  • Sony Bravia Plasma Television range is the new addition to Sony Bravia LCD televisions and PFM Series Plasma displays. Sony Bravia Plasma Televisions are fitted with built in tuner card, which the PFM...More

    Sony Bravia Plasma Television range is the new addition to Sony Bravia LCD televisions and PFM Series Plasma displays. Sony Bravia Plasma Televisions are fitted with built in tuner card, which the PFM series lack. Since Sony Bravia LCD televisions have made a mark in the markets worldwide, Sony had decided to introduce Plasma televisions under the brand name Sony Bravia. Sony Plasma televisions are facing stiff competition from their own LCD televisions in the USA and Japan. One of the reasons LCD televisions fare better than Plasma although the picture quality and viewing angles of Plasma are better than LCD televisions is that LCD televiews are much cheaper and affordable to middle and upper middle class consumers. Another factor that goes against Plasma televisions is the altitude factor. Plasma televisions are said to give poor performance in high altitudes. Sony with an intention to revive its Plasma television market has chosen Australia to launch their new series i.e. Sony Bravia Plasma Televisions. The reason Sony has chosen Australia to launch Plasma televisions is that Australia is one of the of the flattest continents and that altitude problems do not arise in Australia much except for the South East region.

    The business launch outlines prelaunch, post launch activities, marketing, financial plan and exit strategy. The business plan also outlines market research, risk analysis SWOT analysis, competition, market segmentation etc.

    The market launch budget for the product is AUD 250,000. The budgeting does not include the cost of the televisions or the stocks. It includes all the activities related to market launch such as advertising material, customer service training, online advertising, dealer/distributor appointment and training etc.. The budge also includes the advertisements given in print and electronic media, promotional campaigns etc..
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  • Business plan on the expansion of Organic Bliss
  • Organic food Industry has been quite a buzzword in the present scenario. People worldwide are actively becoming aware of their growing need for eating healthy and thus transforming towards organic ben...More

    Organic food Industry has been quite a buzzword in the present scenario. People worldwide are actively becoming aware of their growing need for eating healthy and thus transforming towards organic bend in their diet.

    Researches exhibits that sale of organic products has gone up to 49% in conventional grocery stores and has even captured 3% of total organic sales in 2000, through direct markets such as farmers markets (Greene, 2000). Wherein, in Australia, the value organic production double in six years since 2000, its now position at 250A$ million, out of which 80$A million is exported. These figures without doubt reflects the promising opportunity of delving into the organic business.

    Bradford (2008) reflects that the consumers of organic products might be motivated by concern for children, recovery from illness or other health issues but environmental health is also becoming a deciding factor for many consumers who don’t agree with the use of pesticides, fertilizers or many synthetic food additives.


    Organic Bliss, a cafe cum store has been set up to meet these need of increasing scope of organic foods industry worldwide and particularly in Australia. The cafe will be dedicated to organic ingredients towards the social responsibility of sustainable development and make the world better place to live in. It will be abide by all the food laws in compliance with organic food certification to all its products and services.

    This business plan will explore all the business chores that Organic business is supposed to follow in line in order to venture into this cafe and store set up. It will broadly cover the areas such as plan, marketing and advertising strategy, business model and finances.
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  • Business plan on the launching of Health Plus Natural water by Coca Cola Amatil
  • The plan focuses on launching a new product ‘Health water’ under the banner of Coca Cola Company. The Coca Cola Company is a well-established company having the largest distribution network in be...More

    The plan focuses on launching a new product ‘Health water’ under the banner of Coca Cola Company. The Coca Cola Company is a well-established company having the largest distribution network in beverages industry. Coca Cola being the leader in non-alcoholic beverages will be highly beneficial for the upliftment of the plan. An association with the Coca Cola Company will help in developing a brand image and assurance of quality among consumers. This plan primarily focuses on launching the health water in the Australian market. The basis for developing the concept of HPW is the hot weather of Australia, unhealthy eating habits of people and the high average consumption of non-alcoholic drinks.
    Health water is something more than just water. It is nothing like just a simple still or spring water or sparkling water. This water will be flavoured water not with fruit extracts or other esters but with some natural ingredients, which according to Indian ayurveda have many medical benefits. In India, there are various products, which are used as home remedies for treatment against some common diseases or problems and are very much safe than consuming medicines. These ingredients are all natural and full of medicinal benefits. Our water will be pure spring water but with a little extract of some herbs and ingredients. This water will be totally sugar free and is good for consumption by any age group.
    Focus of the Plan:
     To enhance awareness among Australian consumers
     To promote product as medically beneficial water
     To capture the market of non alcoholic beverages
     To play a responsible role in the society
     To promote health water as not just water but something different
    The project is expected to generate high revenue because of the uniqueness of the product, effective marketing and distribution networks. Sales are expected to enhance year after year with the increase in awareness about the product and its benefits. Revenue from operations is expected to triple in a period of 4 years, which is a positive signal to start the business. Coca Cola equity shares by will do funding for the project selling off the shares for the new project and gathering investment from other private investors. Health being a healthy product and environment friendly, we are expecting to gather some governmental grant for starting the project.

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