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  • Business plan on The Marina Yacht Dealers Inc
  • Executive summary.................................................................................................................3
    1.1 Goods and Services ( The Company Overview)
    1.2 The financing
    ...More

    Executive summary.................................................................................................................3
    1.1 Goods and Services ( The Company Overview)
    1.2 The financing
    1.3 Mission Statement
    1.4 Sales Forecast
    2. Description of the Company...................................................................................................4
    2.1 Registered Name and Corporate structure
    2.2 Required Funds
    2.3 Investors Equity
    2.4 Management Equity
    3. Product and Services.....................................................................................................5
    3.1 Sales of yachts
    4. Marketing Strategy.......................................................................................................................5
    4.1 SWOT Analysis
    4.2 Industry Analysis
    4.3 Customer Profile
    4.4 Competitive Analysis
    5. Marketing Plan.....................................................................................................................7
    5.1. Small and Medium sized yachts Sales
    5.2 Marketing Strategies
    6. Organizational Plan and Personnel………………………………………………………………………………….7
    6.1 organizational Structure
    7. Financial Planning…………………………………………………………………............................................8
    7.1. Primary Hypothesis
    7.2 Sensitivity Analysis
    7.3 Source of Funds
    7.4 General Assumptions
    8. Cash Flow………………………………………………………………………………………………………………………….9

    9. References………………………………………………………………………………………………………………………10
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  • Business plan on Yellow Stone Safari Services
  • Yellow Stone Safari Services is a newly launched tour operation organization, providing safari boat cruises in and around Sinharaja Reserve Forest. The world heritage site, is the home to a vast diver...More

    Yellow Stone Safari Services is a newly launched tour operation organization, providing safari boat cruises in and around Sinharaja Reserve Forest. The world heritage site, is the home to a vast diversity of flora and fauna (Sinharaja, 2013), and is the perfect backdrop for such a boat cruise due to its varied species of animals, birds and trees. Yellow Stone Safari Services, has opened as a private limited company, the ownership of which is shared amongst its 5 owners. A detailed industry analysis is provided in the form of PESTEL analysis and SWOT, and alongside a concise SWOT of the business is also attached. The marketing plan is provided with much detail, where the detail of product, pricing, distribution and promotional strategies are mentioned. Majorly, advertising and sales promotional strategies along with web marketing are given importance. It was decided, that Yellow Stone safari Services should tie up with leading tour operators of Sinharaja Reserve Forest to promote its own unique services. On development of their own brand name, Yellow Stone Safari Services can gradually distribute through their own established company. A detailed financial planning and sales projections is provided at the end of this plan, with the payback period amounting to approximate 2.4 years. ... Less

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  • Business Report on International Financial operations of Tata Motors
  • • Executive summary
    • Introduction
    • Main Business
    • Goals of the organisation
    • International Presence
    • Expansion through Strategic Alliance
    • Balance of Payments
    • Financing Technique of Tat...More

    • Executive summary
    • Introduction
    • Main Business
    • Goals of the organisation
    • International Presence
    • Expansion through Strategic Alliance
    • Balance of Payments
    • Financing Technique of Tata Motors
    • Exchange Rate & Tata Motors
    • Hedging Strategies by Tata Motors
    • Transaction and Translation Risk
    • Interest Rates & Tata Motors
    • India Economy & Tata Motors
    • Targeted Country for Expansion
    • Reasons for strategic expansion
    • Restructuring & Divestments
    • Conclusion
    • References
    ... Less

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  • Business strategy Plan report on Tiffany & Co
  • • Executive summary
    • Tiffany & co – Corporate information, Financial information, Company overview, Product mix, Distribution channels
    • Market – Tiffany in jewellery market
    • Current strategies ...More

    • Executive summary
    • Tiffany & co – Corporate information, Financial information, Company overview, Product mix, Distribution channels
    • Market – Tiffany in jewellery market
    • Current strategies
    • Audit – Boston consulting group matrix, Internal factor evaluation matrix, External factor evaluation matrix, Matching key factors to formulate alternative strategies, Competitive profile matrix
    • Implementation strategy
    • Bibliography
    ... Less

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  • Business Strategy Report on Accor
  • Executive Summary 3
    Section 1 – Introduction 4
    Section 2 – Analysis of Internal Environment 5
    Organization 5
    Introduction 5
    History 5
    Famous Hotels of Accor 5
    Financial Position 6
    Marketing 6 ...More

    Executive Summary 3
    Section 1 – Introduction 4
    Section 2 – Analysis of Internal Environment 5
    Organization 5
    Introduction 5
    History 5
    Famous Hotels of Accor 5
    Financial Position 6
    Marketing 6
    Accor in Asia Pacific 7
    Environmental Sustainability initiatives 7
    Distinctive Competencies of Accor 8
    Nurturing Competency 8
    Empowerment Competency 8
    Data Management Competency 8
    New Service Development Competency 8
    Building Blocks of Competitive Advantage 9
    Efficiency 9
    Service Quality 9
    Service Innovation 9
    Customer Responsiveness 9
    Section 3 – Analysis of External Environment 10
    a) PESTEL Analysis of Macro environment 10
    Societal Trends 10
    Economic Trends 10
    Technological Trends 10
    Political & Legal Trends 11
    Major Innovations in other industries 11
    b) Porter’s Five forces Model for Industry Analysis 11
    Bargaining Power of Suppliers 11
    Bargaining Power of Customers 12
    Threat of New Entrants 12
    Threat of Substitutes 12
    Rivalry among existing players 12
    Section 4 – Recommended strategic direction 14
    Section 5 – Conclusion 15
    References 16
    Appendix 17
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  • Business strategy report on Billabong
  • • Executive summary
    • Introduction
    • Company history
    • Internal analysis
    • External analysis – PEST analysis, Porter 5 forces, TOWS analysis, Competitive profile matrix analysis, External factor e...More

    • Executive summary
    • Introduction
    • Company history
    • Internal analysis
    • External analysis – PEST analysis, Porter 5 forces, TOWS analysis, Competitive profile matrix analysis, External factor evaluation matrix
    • Existing strategy
    • Present & Future Advantage
    • Proposed Alternative strategy
    • Recommendations
    • Conclusions
    ... Less

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  • Business Strategy report on Garuda Airlines
  • Executive summary 2
    Section 1 - Introduction 5
    1.1. About Garuda airlines 5
    Section 2- Analysis of the internal environment 6
    2.1. Resources 6
    2.2. Capabilities 7
    2.2.1. Process 7
    2.2.2. Positi...More

    Executive summary 2
    Section 1 - Introduction 5
    1.1. About Garuda airlines 5
    Section 2- Analysis of the internal environment 6
    2.1. Resources 6
    2.2. Capabilities 7
    2.2.1. Process 7
    2.2.2. Position 8
    2.2.3. Paths 8
    2.3. Distinctive competencies 8
    2.4. Competitive advantage 8
    Section 3 - Analysis of external environment 10
    3.1. PESTLE analysis 11
    3.2. Porter five-force model 13
    Section -4 Findings 15
    4.1. Recommendations 16
    4.1.1. Business-level strategy recommendations 16
    4.1.2. Corporate-level strategy recommendations 18
    5. Conclusion 19
    Bibliography 20
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  • Case analysis of Nestle
  • This report is based on the following case study -

    Background
    Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-d...More

    This report is based on the following case study -

    Background
    Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy. In short, consumers want the facts. This growth of consumer power is known as consumerism. In the area of fast moving consumer goods (FMCG), marketing has become a specialised and complex process.
    When developing products, organisations try to meet the needs of their consumers as fully as possible. This is vital if they want to do better than their competitors. Nestlé is the world's biggest food and beverage company. It wants to be known as a 'Respected, Trustworthy, Food, Nutrition, Health and Wellness Company'. Its actions are guided by a series of business principles as shown in the diagram below.
    Nestlé's business principles
    Market research by Nestlé showed that its customers have a genuine and growing interest in information about its brands. In particular, consumers want more information about what they eat and drink. Consumers feel this information should be supplied as part of the product. As a consequence of this information, Nestle participated in the development of 'Guideline Daily Amounts' (GDAs). These were developed by the Institute of Grocery Distribution (IGD), a trade association in conjunction with a number of leading manufacturers and retailers, including Nestlé.
    Corporate responsibility through food labeling
    
    Nutritionists and scientists provided the details of the nutrients that the average person needs to consume each day. The GDAs were produced in line with published government recommendations. The symbols were designed to show the amount of calories, sugars, fat, saturates and salt in products. The consistent use of these symbols helps consumers to understand the GDAs. This means they can make choices quickly and easily about their daily diets.
    Having developed the guidelines, the next step was the most difficult. Nestle' would like to know if it is economically viable to place GDA information on their packaging. To assist them in making this decision they need some market research done on consumer expectations and also on consumer requirements for packaging labeling.
    In business, ethics are the moral principles or values held by those within the organisation. These support and influence its decision-making. In order to be ethical in its operations, Nestlé's decisions are guided by a series of business principles. The well-being of consumers and employees is central to its business principles. For example, one principle is: ‘Nestlé recognises that its consumers have a sincere and legitimate interest in the behaviour, beliefs and actions of the Company behind its brands in which they place their trust, and that without its consumers the Company would not exist.’
    Business principles
    Nestlé has also developed a series of business principles focused on communications with consumers. Two of these are:
    1. ‘Nestlé consumer communication should reflect moderation in food consumption and not encourage overeating. This is especially important regarding children.
    2. Nestlé consumer communication must [match the desire for] healthy, balanced diets. Our advertising must not imply the replacement of meals with indulgence or snack foods, nor encourage heavy snacking’.
    Creating Shared Value
    Nestlé's business principles and its approach to corporate responsibility were the beginning of what is known within Nestlé as ‘Creating Shared Value’. The process of Creating Shared Value has two important elements. It links the needs of shareholders and consumers to the need to respect people and the environment. Creating Shared Value means that Nestlé looks at the impact of each corporate activity on the wider environment. This attitude is at the heart of everything that the company does. This process starts when products are sourced from various parts of the world. It continues through the manufacturing and distribution of products. It ends when products are distributed to customers (for example, supermarkets) and ultimately sold to consumers (the public).
    Value chain
    Each step in this value chain could have harmful consequences if not managed properly. For example, without sustainable agricultural practices the natural resources of farms worldwide might be damaged. By

    embedding corporate responsibility in its business practices in this way, Nestlé is able to contribute positively to societies across the globe.
    Nestlé's business principles are central to its framework for corporate responsibility. This framework also enables it to Create Shared Value with suppliers, partners, customers and consumers across the world. Corporate responsibility involves Nestlé doing more than the regulations and laws require. This means that the individuals and organisations it does business with have more trust and confidence in Nestlé. Using a series of business principles has helped Nestlé to link good practice with good business. Undertaking business responsibly is not always easy. There are many costs to consider.
    However, Nestlé feels that it is important that the company is seen to act responsibly and is responsive to consumers' needs and Nestlé wants to position itself favorably in the minds of consumers, which means that they will react favorably to its products. This will have a long term positive impact on the company's reputation.
    The purpose of corporate business principles is to influence how employees within the organisation behave. These principles and policies are given to everybody at Nestlé. These principles provide clear guidelines for employees. This helps them to make choices which reflect the company's ethical stance. As well as creating value for the company, Nestlé also creates value for the societies it serves. The business principles which determine how it does business create a framework for auditing the activities of the organisation. This auditing ensures that the business Creates Shared Value. Nestlé emphasises the importance of evaluating its activities against the business principles. This makes it possible to measure the behaviour of the business in ethical and socially responsible terms. ... Less

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  • Case study on How two different Wine businesses have undertaken their Marketing Planning
  • – Wine is the most popular alcoholic beverage known to mankind. It first originated thousands of years ago in Europe and has been one of the most sought after drinks for years. Wine has several health...More

    – Wine is the most popular alcoholic beverage known to mankind. It first originated thousands of years ago in Europe and has been one of the most sought after drinks for years. Wine has several health benefits and due to which it has been consumed by majority of the population. Production of wine has increased by huge proportions in the past few centuries and today wine manufacturing has become a huge industry in itself. Wine industry has grown many folds and today has created jobs for millions all over the world (Carlsen, 2004). There are many companies through out the world which today generate huge revenues by producing wine. Wine is just not manufactured by big companies but also by people in their own backyards to produce wine of their particular tastes. Production of wine has become more of an art and passion. Globalization has also added variety to the industry since wine production methods from all over the world are easily accessible. This has led to some companies spreading out to produce wines of all flavors. Grape wine is the most famous across the globe but wine can also be produced by other fruits and berries. For big companies it is not just about producing good wine but also marketing it becomes an essential part of the business. Due to the number of players in the wine industry apart from maintaining the quality, marketing one’s own product also becomes very crucial. There are many types of wine businesses such as winery, wine consortium, wine organization, wine tourism companies, wine retailers etc. This report aims at the marketing plan strategies of two different wine businesses. This report also discusses the importance of marketing one’s own product in general and why marketing is very essential in the wine industry in particular ... Less

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  • Case study report on DBD, a UK based company offering IT solutions
  • Executive Summary 2
    Introduction 3
    Case studies: Success and Failure 5
    Options for DBD 9
    Impact on DBD’s operations 11
    Evaluation 12
    Conclusion 13
    References 14
    Bibliography 16
    ...More

    Executive Summary 2
    Introduction 3
    Case studies: Success and Failure 5
    Options for DBD 9
    Impact on DBD’s operations 11
    Evaluation 12
    Conclusion 13
    References 14
    Bibliography 16
    ... Less

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