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Below are Essay & Assignments tackled by us on Marketing

Showing 131 to 140 of 488 results.

  • Company profile of MeadwestVaco Corporation in Packaging industry
  • • Overview
    • Company history
    • Industry overview
    • Products & services
    • Location
    • SWOT analysis
    • Current analysis
    • References
    ...More

    • Overview
    • Company history
    • Industry overview
    • Products & services
    • Location
    • SWOT analysis
    • Current analysis
    • References
    ... Less

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  • Comparison and contrast of Marketing environment of luxury hotels in Canada & Japan
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  • Comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship
  • Introduction 2
    Amazon UK 3
    W H Smith Plc 4
    Brand Identity 5
    Core Identity 7
    Extended Identity 8
    Value Proposition 9
    Relationship 10
    Summary and Recommendations 11
    Conclusion 12
    References 13...More

    Introduction 2
    Amazon UK 3
    W H Smith Plc 4
    Brand Identity 5
    Core Identity 7
    Extended Identity 8
    Value Proposition 9
    Relationship 10
    Summary and Recommendations 11
    Conclusion 12
    References 13
    ... Less

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  • Competitive Analysis of Indian Aviation Industry
  • • Introduction
    • PEST Analysis
    • Complex Strategic Problems
    • Aviation Industry’s Life cycle
    • Opportunities for Indian Aviation Sector
    • Conclusion
    • Strategic Decision Making
    • References
    ...More

    • Introduction
    • PEST Analysis
    • Complex Strategic Problems
    • Aviation Industry’s Life cycle
    • Opportunities for Indian Aviation Sector
    • Conclusion
    • Strategic Decision Making
    • References
    ... Less

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  • Competitive Shopping Assignment
  • This paper deals with the two cosmetics companies- Sephora and ULTA- who are competitors in the market. There is a productive and healthy competition that exists in between these two companies. The lo...More

    This paper deals with the two cosmetics companies- Sephora and ULTA- who are competitors in the market. There is a productive and healthy competition that exists in between these two companies. The loyalty programs and their marketing strategies prove to be fruitful in gaining the customers. They deal with a chronic and recurring problem of acne as well and provide treatment accordingly. Their wide range of product availability and customer satisfaction level keeps them at par with other companies as that of Macy’s and Bath and Body Works. They have turned into the most valuable shopping hubs among the women. ... Less

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  • Complete Market Analysis of Prognosys – A market intelligence & Information Services company
  • • Introduction
    • Prognosys – A word about the company
    • Database marketing
    • Prognosys Data –Online Rental List
    • Prognosys Data - Data Management Services
    • Key differentiators at Prognosys
    • ...More

    • Introduction
    • Prognosys – A word about the company
    • Database marketing
    • Prognosys Data –Online Rental List
    • Prognosys Data - Data Management Services
    • Key differentiators at Prognosys
    • Target Market Segment
    • Data List Providers- Global Competitors Analysis
    • SWOT
    • EXTERNAL ENVIRONMENT REVIEW- PEST ANALYSIS
    • MARKETING MIX IN INDIAN MARKET
    • Conclusion
    • References
    ... Less

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  • Complete strategic analysis of Coles supermarket
  • Supermarket has been a buzzword in current business scenario and Cole forms part of one of the largest supermarkets in Australia. Today people are realizing the need for fresh foods and other consumer...More

    Supermarket has been a buzzword in current business scenario and Cole forms part of one of the largest supermarkets in Australia. Today people are realizing the need for fresh foods and other consumer products at supermarket and this has transformed their demand for grocery stores to supermarkets. The report lists down analysis of Cole supermarket in Australia. Various analytical tools have been used to analyze the internal and external environment to evaluate the performance of the company in Australian market scenario. The analysis delves with financial situation of the company in Australia and its performance in supermarket industry.

    The report contains a study of internal and external factors of Cole supermarket in the form of strength, weakness, opportunity and threat analysis. This provides crucial information in determining company’s current strengths and predicts future trends. The policies and procedures followed by the company are quite strategic as compared to its competitors. To analyze Cole’s position with its competitors, porter’s five forces model has been used which analyzes the company’s performance in the competitive industry. From the research and study of academic journals, it can be analyzed that Cole is one of the successful supermarkets in Australia in terms of customer satisfaction, retention, innovation in product strategy, marketing strategy, financial capability and a strong work culture with leadership values. All this makes Cole a key player in supermarket industry in Australia.

    Online marketing strategies offer Cole revenue generating extension with their online presence. Internet serves as the most convenient means to conduct affordable marketing, shopping activities online, outside brick and motar shops (Greenberg. (2004). The implementation of IT in the business processes has been the key reason of its success in terms of financial revenue and increased customer satisfaction. Not just this, the operational activities and supply chain is also managed effectively through internet. Through this new technology company has been able to make extention in revenue and minimize on operational cost.

    The research conducted shows that Cole has seen a high rise in the sales and revenue of the firm in last couple of years. Internet serves as the key factor to boost company’s sales, revenue and profits. The revenue figures for Cole supermarket in Australia has been doubled in the last couple of years and this proves that there is great opportunity in this supermarket business. The following report analyses the current position of the company and analyses future trends through Coles financial analysis, SWOT analysis, porter’s five forces model and using other analytical tools so as to design the most effective strategy.
    ... Less

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  • Complete Strategic Analysis of General Motors
  • • Introduction
    • ENVIRONMENTAL ANALYSIS OF GENERAL MOTORS
    • COMPETITOR’S ANALYSIS OF GENERAL MOTORS
    • PORTER’S FIVE-FORCES ANALYSIS OF GENERAL MOTORS
    • SWOT ANALYSIS OF GENERAL MOTORS
    • Finance a...More

    • Introduction
    • ENVIRONMENTAL ANALYSIS OF GENERAL MOTORS
    • COMPETITOR’S ANALYSIS OF GENERAL MOTORS
    • PORTER’S FIVE-FORCES ANALYSIS OF GENERAL MOTORS
    • SWOT ANALYSIS OF GENERAL MOTORS
    • Finance analysis of General motors
    • Implementations
    • References

    ... Less

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  • Complete Strategic Analysis of Persol, an Italian eyewear producer
  • Marketing has emerged to become one of the most important activities for a firm. It is significant regardless of the nature of the company, but is especially important for a manufacturing firm. Theref...More

    Marketing has emerged to become one of the most important activities for a firm. It is significant regardless of the nature of the company, but is especially important for a manufacturing firm. Therefore, we analyse the case of one such manufacturer, an Italian eyewear producer based in Turin. We study Persol with the aim of re – launching one of its products so as to achieve increased sales and spread to new customer bases. An in – depth analysis of company and customer characteristics reveals that it would be desirable to extend the product to a new customer class, the middle and upper – middle class. However, a number of challenges are present in marketing the product in such a way. During the course of its development, the proforma has helped establish the significance of marketing in achieving a number of objectives. ... Less

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  • Complete Strategic Analysis of RIO TINTO
  • Executive summary 2
    Introduction 3
    Strategy analysis 5
    Health and safety 5
    5
    Operational and financial delivery 6
    Growth and innovation 6
    People 6
    Communities and environment 7
    Customers and...More

    Executive summary 2
    Introduction 3
    Strategy analysis 5
    Health and safety 5
    5
    Operational and financial delivery 6
    Growth and innovation 6
    People 6
    Communities and environment 7
    Customers and markets 7
    Social strategy 8
    Competitor Analysis 9
    Corporate governance 10
    Rio Tinto Australia and Corporate Governance 11
    Financial analysis 13
    Rio Tinto, Consolidated Income Statement 13
    Rio Tinto Consolidated Statement of Financial Position, Liabilities and Stockholders' Equity 16
    Rio Tinto, Consolidated Statement of Cash Flows 19
    Rio Tinto, profitability ratios 23
    Summary and Conclusion 24
    References 26
    ... Less

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