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Below are Essay & Assignments tackled by us on Marketing

Showing 141 to 150 of 488 results.

  • Complete strategic analysis of Stryker Corporation
  • • Executive summary
    • PART 1: STRATEGIC PLAN REPORT FOR YEAR 1908 – 2002
    • PART II: INDUSTRY AND COMPETITIVE ANALYSIS
    • PART III: COMPETITIVE STRATEGY
    • References

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    • Executive summary
    • PART 1: STRATEGIC PLAN REPORT FOR YEAR 1908 – 2002
    • PART II: INDUSTRY AND COMPETITIVE ANALYSIS
    • PART III: COMPETITIVE STRATEGY
    • References

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  • Comprehensive assignment on the topic of Social Media
  • Introduction…………………………………………………………………………….. 2
    Literature Review………………………………………………………………………. 9
    Critical Evaluation…………………………………………………………………….. 11
    Conclusion……………………………………………………………………………... 11
    Refer...More

    Introduction…………………………………………………………………………….. 2
    Literature Review………………………………………………………………………. 9
    Critical Evaluation…………………………………………………………………….. 11
    Conclusion……………………………………………………………………………... 11
    References……………………………………………………………………………… 12
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  • Comprehensive International Marketing assignment on Symantec Corporation
  • Symantec Corporation is one of the fortune 500 companies with global headquarters in California state of the USA. It was founded in April 1982. It went public with IPO on NASDAQ in the year 1989. Cur...More

    Symantec Corporation is one of the fortune 500 companies with global headquarters in California state of the USA. It was founded in April 1982. It went public with IPO on NASDAQ in the year 1989. Currently it has more than 17,500 employees worldwide. It showed revenue of USD 5.9 billion for the year ending March 2008 (Symantec Corporation, 2009).

    Symantec is a global leader in providing security, storage and systems management solutions to individual customers, small businesses and larger multinational corporations. It helps the consumers secure and manage information against threats like viruses, phishing, hacking etc. The company’s vision statement is to eliminate risks to information, technology and processes independent of the device, platform, interaction or location.
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  • Comprehensive report on Consumer Behaviour
  • – This report is based on the following questions –
    Section 1: Explain why marketers should understand consumer behaviour. Briefly describe the consumers you have chosen (e.g a well executive man, ...More

    – This report is based on the following questions –
    Section 1: Explain why marketers should understand consumer behaviour. Briefly describe the consumers you have chosen (e.g a well executive man, who is in his 30s married with 3 children. Present the Purchasing scenario (eg a man has a growing family and is looking to upgrade to buy a larger car.

    Section 2: Identify and discuss the characteristics that affect consumer behaviour when purchasing a car. You need not describe all 4 characteristics rather pick the one(s) that is/are most relevant and one(s) that can be substantiate with credible sources.

    .Section 3: Discuss the type of consumer buying decisions and the significance of consumer involvement high or low for the type of buying decision behaviour and also identify other products that may also warrant this particular type of buying decision behaviour for this consumer

    Section 4 : Analyze each stage of the decision making process as each relates to the consumer when purchasing a car include an explanation of the consumer post purchase evaluation process.

    Section 5: Based on your discussion and analysis from section 2,3,4,provide marketing suggestion and recommedations for marketers of cars who may well want to target this particular consumer.
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  • Comprehensive report on practical applicability of Internet marketing using the case study of bestphonedeals.com
  • Internet Marketing or Online marketing is a fascinating term which has evolved tremendously over the past decade. It is just like a traditional marketing but the difference is that it is entirely on n...More

    Internet Marketing or Online marketing is a fascinating term which has evolved tremendously over the past decade. It is just like a traditional marketing but the difference is that it is entirely on net. So, it would not be wrong to say that it applies fundamentals of conventional marketing with internet mixing techniques. Where it goes on same rules as traditional means such as to be visible, to be known among masses to sell more and more, on the other hand it uses internet technique to achieve these targets. These are called internet marketing techniques. Other aliases of Internet marketing are online marketing, web marketing, e-marketing.

    When a company sells online, it ensures that its online shop (website) is known to people and higher numbers of visitors are coming to it. In this pursuit for most of the business owners internet marketing is all about generating more and more web traffic and good search engine (like Google, yahoo, AltaVista etc) ranking. Some top and accredit internet marketing tools can be described as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, Banner Ads, Link Exchange, Keywords and meta tags orientation, Blogs, Pay-per-click etc.


    BestPhoneDeals.com is a service provider company which sells home phone, cheap phone deals, mobile phone deals, broadband and internet from Telecommunication Company like TPG and Soul. This report is an exploratory study about associated facets of internet marketing in context to practical applicability through case study of www.bestphonedeals.com


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  • Comprehensive strategic analysis of Pan Pacific Hotel, Singapore
  • Introduction 2
    Pan Pacific Hotel 3
    Pan Pacific Hotels & Resorts and its Proposed India Expansion 4
    PESTEL of Indian Markets 4
    Political 5
    Economical 5
    Social 6
    Technological 7
    Environmental 7 ...More

    Introduction 2
    Pan Pacific Hotel 3
    Pan Pacific Hotels & Resorts and its Proposed India Expansion 4
    PESTEL of Indian Markets 4
    Political 5
    Economical 5
    Social 6
    Technological 7
    Environmental 7
    Legal 8
    Porter’s Five Forces 9
    Supplier Power 9
    Buyer power 10
    Threat of new entrants 10
    Threat of Substitutes 11
    Rivalry 11
    7Ps for Competitive Edge in the Market 12
    Product 12
    Price 12
    Place 13
    Promotion 13
    People 14
    Physical Evidence 14
    Process 15
    Challenges of Globalization 15
    Conclusion 16
    References 18
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  • Consultancy project on Diageo
  • Executive Summary 3
    Introduction 4
    About the Company 5
    Current position 6
    Global Competition 7
    Value chain analysis 8
    The strategy of International Business 9
    Joint venture 9
    Horizontal expans...More

    Executive Summary 3
    Introduction 4
    About the Company 5
    Current position 6
    Global Competition 7
    Value chain analysis 8
    The strategy of International Business 9
    Joint venture 9
    Horizontal expansion 10
    Transnational strategy 10
    Foreign direct investment 10
    Mergers and Acquisition 11
    International Trade Theory 12
    Foreign Exchange Rates 13
    Recommendation 14
    Conclusions 15
    Bibliography 17


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  • Consumer Behavior report on computer market using the example of Apple & Dell
  • This repot tis based on the following requirement -

    You must choose two brands within a product (including service or not for profit) category marketed by different firms that interests you (and w...More

    This repot tis based on the following requirement -

    You must choose two brands within a product (including service or not for profit) category marketed by different firms that interests you (and which information can be found), and describe and discuss the areas in which consumer behavior theory and concepts have been applied by those firms to analyse the target market and market the brands. Analyze in depth the two theories or concepts and their practical applications to your chosen brands. The key is to identify how the firms marketing the brands are attempting to understand, influence, modify or impact their consumers’ behavior using specific consumer behavior theory. (Please note that simple regurgitation of the text book theory is not acceptable). The assessment will be based on your ability to clearly explain the consumer behavior theory and concepts identified and clearly show application. You must reinforce your discussion with clear evidence that supports, explains and critiques the chosen consumer behavior theory within the context of the brand chosen. A good way to demonstrate is to use for example, the brand advertising (magazine ads) to highlight the theory and its application by your chosen firms.

    You are also required to analyze and discuss why the firms (organizations) use different theory/concept, how their approach differs, what benefits each firm obtains strategically from their different approach, and which approach you would recommend (which concept is more powerful) to apply in a firm's marketing strategy..

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  • Consumer Behaviour paper to understand how to control the ever growing obesity issue in Australia
  • The purpose of this background paper is to understand how to control the ever growing obesity issue in Australia and then to conceptualise a framework or a model to understand consumer behaviour for h...More

    The purpose of this background paper is to understand how to control the ever growing obesity issue in Australia and then to conceptualise a framework or a model to understand consumer behaviour for healthier food products and how can same be utilised by marketers to promote the nutritious product in Australian market for greater profitability. This information will assist in designing 4P’s of marketing which can be utilised by the marketers for promoting the products in Australian grocery market. To begin with, it would not be wrong to say that diet intake is directly linked with some of the serious health related issues and to quote one is obesity which includes some of the worst cases of hypertension, chronic heart attacks and also some forms of cancer are prominent after effects of obesity. Therefore the main motive of the paper is to highlight on a healthy diet which would control the issue of obesity and how the consumer attitude for healthy food products is moulded in the best interest of all. ... Less

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  • Critical analysis of political/legal factors affecting communication mix of a product /service of choice
  • There has been corresponding shifts in marketing theory and communications and there are intersections between two. Although communication always has been a significant part in marketing, increase in ...More

    There has been corresponding shifts in marketing theory and communications and there are intersections between two. Although communication always has been a significant part in marketing, increase in interactivity make it even more precious element of marketing (Tom et.al, 1998). A communication mix essential gives information and consultation that are important parts to add value to a product or service. Consumers need information about the features of the product / service, worth and how they can use it, to make well-versed purchase decision. So, if consumers are capable of getting the required information about the product in-time, they believe that they are buying quality product or service. This shows superior and efficient communication channels adds worth to the product or service. Customer needs vary in different culture and environment. It has significant effect for marketing elements as well. The dynamics of doing businesses are poles apart for developed and developing countries. “Nando’s” food chain is famous for Portuguese flame-grilled PERI-PERI chicken. The critical analysis of legal and political environment in doing business in UK and Pakistan will provide valuable customer insight.

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