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Below are Essay & Assignments tackled by us on Marketing

Showing 161 to 170 of 488 results.

  • Customer & Competitive analysis of Publishing & Broadcasting Limited business of ACP magazines
  • • Executive summary
    • PBL Ltd overview
    • ACP magazines overview
    • ACP financial results
    • ACP magazine titles
    • ACP market performance
    • Australian publication market
    • Magazine market
    • Custo...More

    • Executive summary
    • PBL Ltd overview
    • ACP magazines overview
    • ACP financial results
    • ACP magazine titles
    • ACP market performance
    • Australian publication market
    • Magazine market
    • Customer segmentation
    • Australian publishing competitive environment
    • Competitor analysis
    • ACP strategic position & Action plan
    • References
    • Appendices
    ... Less

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  • Customer & competitive analysis on Coles Ltd
  • • Company introduction
    • Organizational resources
    • Industry definition
    • Customer analysis – Key questions, Market segmentation, Assessment of current strategies, Conclusions & Recommendations
    • ...More

    • Company introduction
    • Organizational resources
    • Industry definition
    • Customer analysis – Key questions, Market segmentation, Assessment of current strategies, Conclusions & Recommendations
    • Competitor analysis – Porter’s five forces, Benchmarking, PEST analysis, Space analysis, SWOT analysis, Assessment of competitor strategies, Comparison
    • Marketing mix
    • Value chain analysis
    • Comparison of capabilities
    • Future strategies – Coles, Woolworths
    • Recommendations
    • List of references
    • Appendices
    ... Less

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  • Customer & Competitive analysis on QANTAS airlines
  • • Executive summary
    • Qantas airways limited in Australasia
    • Competitor analysis
    • Components of Competitor analysis – Qantas perspective
    • Competitor capabilities
    • Final word on competitor ana...More

    • Executive summary
    • Qantas airways limited in Australasia
    • Competitor analysis
    • Components of Competitor analysis – Qantas perspective
    • Competitor capabilities
    • Final word on competitor analysis
    • SWOT analysis
    • Customer analysis
    . Final word on customer analysis
    • Bibliography
    • Appendices
    ... Less

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  • Customer & Competitor analysis on ANZ bank
  • • Executive summary
    • ANZ bank in Australia
    • Competitor analysis
    • SPACE analysis
    • Customer analysis
    • Customer segmentation
    • SWOT analysis
    • Recommendations
    • Bibliography
    ...More

    • Executive summary
    • ANZ bank in Australia
    • Competitor analysis
    • SPACE analysis
    • Customer analysis
    • Customer segmentation
    • SWOT analysis
    • Recommendations
    • Bibliography
    ... Less

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  • Customer & competitor analysis on Woolworths Ltd
  • • Woolworths limited company – Overview, Woolworth’s divisions
    • Supermarkets industry
    • Competitors analysis – Woolworths vs Coles Myer, Coles competitive profile, Woolworth SWOT analysis
    • Custom...More

    • Woolworths limited company – Overview, Woolworth’s divisions
    • Supermarkets industry
    • Competitors analysis – Woolworths vs Coles Myer, Coles competitive profile, Woolworth SWOT analysis
    • Customer analysis – Who the customer are?, What do they buy?, Why do they buy?, When do they buy?, Where do they buy the products?
    • Recommendations
    • References
    ... Less

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  • Customer Communication assignment on Loreal Company – ‘You are worth it’
  • This paper provides solution to the below questions on the ‘You are worth it’ campaign of Loreal –
    Description : 1.description of the campaign based on the six key elements of the marketing communic...More

    This paper provides solution to the below questions on the ‘You are worth it’ campaign of Loreal –
    Description : 1.description of the campaign based on the six key elements of the marketing communication plan.(SOSTOC)
    2.Critical evaluation of the campain(based on the communication theory,competitors,target audience requirement)
    3.Development of the future recommendations.(base on the description and the evaluation to recommend to improve the campaign)

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  • Designing a business model and web strategy assignment on InfoInc
  • The report aims to design a strategy for InfoInc, an entrepreneurial initiative aimed at providing information in specialized fields. The first field it is targeting is that of accounts and taxation. ...More

    The report aims to design a strategy for InfoInc, an entrepreneurial initiative aimed at providing information in specialized fields. The first field it is targeting is that of accounts and taxation. For the same it is targeting general public and professionals in the field. To device a business strategy for the same, research has been done on the strategy followed by various other dotcoms, expert opinion on it.
    Not only have success stories been researched, effort has been made to identify reasons of failure to steer clear of them. For this interviews of marketing and internet Gurus like Kotler and Tapscott have been referred to. The report dwells on the various aspects of a business and takes examples from other successful sites to derive its winning strategy.
    ... Less

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  • Destination Marketing Organization Report on Queensland, Australia
  • This report is based on the following tasks –

    a) A discussion about your selected DMO and the destination the DMO represents.
    This should include a clear map of the destination.

    b) An overview...More

    This report is based on the following tasks –

    a) A discussion about your selected DMO and the destination the DMO represents.
    This should include a clear map of the destination.

    b) An overview of the types of tourists that visit your selected destination based on current secondary data (eg from Tourism Research Australia).

    c) Identify with rationale the destinations that are the main competitors for your DMO
    – ie what regions are predominately competing for the same / similar target markets as your selected DMO.

    d) Discussion on the destination’s Visiting Friends and Relatives (VFR) segment, incorporating literature on VFR travel (at least two journal articles).

    e) A discussion regarding the DMO’s website that involves analysing how effective this website is in communicating to the destination’s key market segments.

    f) Explain with a detailed rationale what types of tourist segments are critical for your
    DMO to market to over the next two years with rationale.



    ... Less

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  • Development of marketing plan for Disposable Nappies/ Diapers at PROCTER & GAMBLE Australia
  • Taken together, P&G’s Principles, Values and Purpose are the pillars for its unique culture. Over the past 175 years, the ideas have gone past its services and products because of its employee’s chara...More

    Taken together, P&G’s Principles, Values and Purpose are the pillars for its unique culture. Over the past 175 years, the ideas have gone past its services and products because of its employee’s characters. In unity, the company sparks creativity, making impacts, surpassing challenges and generating ideas, which touch and enhance lives. The company has invested heavily in research and development. This resulted in the extension of one of its brands, the disposable Nappies/Diapers that the company hopes will increase its consumer base. In doing so, this report establishes the product extension-marketing plan for the disposable nappies/diapers with specific focus on its proposal, present marketing situation, and marketing opportunity. Additionally, it focuses on development of strong brands, its delivering as well as communicating values. ... Less

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  • Discussion on Coca Cola Amatil with respect to the issue of child labour
  • This paper is based on the following Assignment description –
    Coca Cola and child labor practices sparks off the debate on the illegal practice on this issue of child labor exploitation – Human righ...More

    This paper is based on the following Assignment description –
    Coca Cola and child labor practices sparks off the debate on the illegal practice on this issue of child labor exploitation – Human right alert!
    1. Describe and compare the conditions and practices in this organization.
    2. Describe and discuss any Union, Government or Pressure group like ILO policy and any interventions that have or could potentially occur?
    3. Do the theories on culture help to explain the phenomenon and the occurrence of this or these practice/practices?
    4. Discuss and expand on what HR practices could be implemented to overcome and eliminate those anomalous practices and behaviors.
    5. Produce real life examples to enhance and promote your essay.
    ... Less

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