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Showing 11 to 20 of 488 results.

  • An advertising and public relation campaign on Carrefour, a retail chain in Europe
  • Introduction: 3
    About Carrefour 3
    Target market 4
    Target market of Carrefour Dubai 4
    Target audience 4
    Media Selection for Carrefour 5
    Creative strategy: 8
    Media strategy 8
    Print 8
    Audio: 9
    ...More

    Introduction: 3
    About Carrefour 3
    Target market 4
    Target market of Carrefour Dubai 4
    Target audience 4
    Media Selection for Carrefour 5
    Creative strategy: 8
    Media strategy 8
    Print 8
    Audio: 9
    Visuals: 9
    Direct mail 9
    a) Social media 10
    b) Word of mouth 11
    Media Scheduling: 11
    Program monitoring: 12
    Program evaluation: 12
    Bibliography 14

    ... Less

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  • Analysis and Critique of a Business Plan on Bistro & Wine Bar
  • The business plan is to set up a Bistro & Wine Bar in Springfield with a combination of private equity and private loan. The venture is backed by an experienced person and has chosen one of the best l...More

    The business plan is to set up a Bistro & Wine Bar in Springfield with a combination of private equity and private loan. The venture is backed by an experienced person and has chosen one of the best locations, both external location as well as the restaurant property. The model is not very aggressive nor mediocre, and lacks some fundamental clarity as well as focus in terms of market entry strategy and competitive analysis as well as marketing strategy. In a focused analysis process, the business plan has been evaluated both from operational as well as marketing standpoint so that it is understood whether to invest money in such business. The financial forecasting analysis is also done to see in case the venture gives any return at all for a long term period or the forecasting is reasonable at all. It is discovered as a new and feasible business proposition however, the plan needs rework, more focused research and financial modeling. ... Less

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  • Analysis of a Marketing case on Dunkin Donuts
  • This paper answers the following questions -

    Questions
    How does Dunkin’ Donuts build long-term customer relationships?

    What is Dunkin’ Donuts value proposition?

    How is Dunkin’ Donuts growi...More

    This paper answers the following questions -

    Questions
    How does Dunkin’ Donuts build long-term customer relationships?

    What is Dunkin’ Donuts value proposition?

    How is Dunkin’ Donuts growing its share of customer?


    2. When companies have close competitors, they try to choose value propositions that will differentiate them from others in the market. Choose one fast-food restaurant and describe its value proposition. Is it strongly differentiating itself? If yes, how?

    3. With a portfolio as wide as Google’s, what is the company’s core brand value?
    4. How many companies or brands do you feel you have a relationship with? Describe them and justify your relationship with them.

    5. Study Maslow’s hierarchy of needs. Discuss ads that appear to be focused on appealing to the different needs of this hierarchy. Find at least one ad for each level of needs.

    6. Create an idea for a new reality television show. What competitive advantage does this show have over existing shows? How many and which differences would you promote? Develop a positioning statement for this television show.

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  • Analysis of the article - ‘Differences in Generation X and Generation Y: Implications for the Organization and Marketers’ by Timothy Riesenwitz and Rajesh Iyer
  • Introduction 2
    Generation X and Generation Y 2
    ‘Differences in Generation X and Generation Y: Implications for the Organization and Marketers’ by Timothy Riesenwitz and Rajesh Iyer 3
    Critical Evalu...More

    Introduction 2
    Generation X and Generation Y 2
    ‘Differences in Generation X and Generation Y: Implications for the Organization and Marketers’ by Timothy Riesenwitz and Rajesh Iyer 3
    Critical Evaluation of the main article with the help of two other journal articles 5
    Implications of Marketing to Generation X and Generation Y 8
    Conclusion 9
    References 10
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  • Analysis of the article ‘The Luxury Branding: the industry, trends, and future conceptualizations’ by Seo, Y & Buchanan-Oliver, M (2014)
  • Marketing theories and marketing approaches have witnessed a phenomenal change in the last few decades. The globalization and the increasingly aware customer and the ever changing needs of the custome...More

    Marketing theories and marketing approaches have witnessed a phenomenal change in the last few decades. The globalization and the increasingly aware customer and the ever changing needs of the customer are forcing the marketing theorists as well as the marketers to move away from the traditional ‘firm centric’ approach to ‘consumer centric’ approach. Luxury branding however, still appears to be largely firm centric, be it the marketing theories or the marketing approaches. This essay analyses the article titled ‘The Luxury Branding: the industry, trends, and future conceptualizations’ by Seo, Y & Buchanan-Oliver, M (2014) with the help of other literature on the topic. This essay further assesses the Omanis luxury market based on the market information and the discussions carried out in the essay and makes recommendations as to the best possible way to target Omanis luxury brand market. ... Less

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  • Analysis of the article: A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage - Lance Bettencourt, Robert F. Lusch, Stephen L. Vargo (2014)
  • Marketing is one of the most complex of the organizational operations. Marketing is complex since it invariably has to be inline the changing market environments all the time. Market dynamics change d...More

    Marketing is one of the most complex of the organizational operations. Marketing is complex since it invariably has to be inline the changing market environments all the time. Market dynamics change due to the changes in the external environment of the industry such as changes in the economy, changes in the rules and taxations or just changes in the buying behaviour of a generational cohort (Bhalla, 2010). Marketing is also complex since various factors influence the consumption behaviour and preferences of the customer and the organization needs to be constantly updating itself of the changes in the customer behaviour in order to appeal to the customer so that the organizational offerings are sold (Vargo & Akaka, 2012). While marketing theories and approaches have changed quite often over a period of time, marketing philosophy or paradigm has rarely changed. For example, marketing efforts for long been directed towards the target customer segments but the core focus of the efforts has lies with the organization. From the era of Ford, terminologies such as profitability, sustainability, customer focus etc. convey to the reader or the observer that the firm is at the centre of all the marketing efforts and customer is the target. There has been a shift in this paradigm in the recent decades. A few service oriented firms have been putting the customer at the centre of their marketing efforts and are trying to mould themselves in such a way that the customer needs are met. Such approach also incorporates meaningful dialogue with the customer so that the customer needs are understood better by the organization (Lusch & Vargo, 2011). Another recent perspective of marketing that has been proposed by the authors Bettencourt et al., (2013) is that of viewing all the marketing efforts through the ‘service lens’. This paper analyses the article ‘A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage’ by the authors. ... Less

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  • Analysis of the Business ethics case study on Publius
  • This assignment answers the following questions on the case study –

    1. Using ethical theories such as utilitarianism, rights, justice and caring, analyze the ethics of marketing used by Publius.
    ...More

    This assignment answers the following questions on the case study –

    1. Using ethical theories such as utilitarianism, rights, justice and caring, analyze the ethics of marketing used by Publius.


    2. Are the creators of Publius in any way morally responsible for any criminal acts that criminals may be able to carry out or keep secrets by relying on Publius? Is AT&T in any way morally responsible for these? Discuss.


    3. In your judgment, should the U.S government allow the implementation of Publius?


    4. “Ethics is a myth “– Analyze this statement using the above case.

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  • Analysis of the case study - Sturbucks: Just who is the Starbucks customer?
  • This paper answers the following questions on the case study -

    • Undertake a complete SWOT ANALYSIS of the above mentioned case study of Starbucks.
    • Using the full spectrum of segmentation var...More

    This paper answers the following questions on the case study -

    • Undertake a complete SWOT ANALYSIS of the above mentioned case study of Starbucks.
    • Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market?
    • What changed first- the Starbucks customer or the Starbucks Experience? Explain your response by discussing the principles of market targeting.
    • Based on the segmentation variables, how is Starbucks now segmenting and targeting the coffee market?
    • Will Starbucks ever return to the revenue and profit growth that it once enjoyed? Why or why not? ... Less

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  • Analysis of the case study - Walmart Stores : Growth strategies and corporate competitiveness
  • This paper answers the following questions on the case study -

    1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external fact...More

    This paper answers the following questions on the case study -

    1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external factors?
    2) Use Porter's Five forces model to analyze the global retail food/non-food industry. Given this analysis, is the industry attractive or unattractive?
    3) Who are Wal-mart's main competitors? How do they measure up against these competitors?
    4) What are Wal-mart's main capabilities? Do they have a core competence?
    5) Create a SWOT analysis to understand Wal-mart's strengths and weaknesses. Do they have a sustainable competitive advantage? If so, what is the source? What about Wal-mart's evolution and current business strategy may pose problems going forward?
    6) What is Wal-mart's business level strategy? Is the strategy appropriate to offset the forces in the industry? DO you recommend any changes and /or foresee any challenges? ... Less

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  • Analysis of the e-commerce website http://www.secondhandmall.com/ and suggestions on the ways in which its operations can be improved
  • Executive summary 3
    Introduction 4
    About the company 5
    Literature Review 6
    Analysis 9
    Branding 9
    Social networking 12
    Mass customization 12
    Recommendations 14
    Conclusion 16
    Bibliography 17
    ...More

    Executive summary 3
    Introduction 4
    About the company 5
    Literature Review 6
    Analysis 9
    Branding 9
    Social networking 12
    Mass customization 12
    Recommendations 14
    Conclusion 16
    Bibliography 17

    ... Less

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