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Below are Essay & Assignments tackled by us on Marketing

Showing 191 to 200 of 488 results.

  • E-marketing strategy for Pizza Capers
  • Pizza Capers has instilled its brand image in the minds of young Australians for some time from now. Pizza Capers is today is an ideal example of a successful business from over the counter to online ...More

    Pizza Capers has instilled its brand image in the minds of young Australians for some time from now. Pizza Capers is today is an ideal example of a successful business from over the counter to online retail business. The paper explains how e-marketing strategies have made Pizza Capers an example of shinning business and a dominant business operator in the pizza makers in Australia. ... Less

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  • Environmental Analysis of Oroton Group
  • Oroton is a leading retailer of top brand accessories of the world and they operate at Australia. Their product ranges from wallets, bags, accessories, lingerie, apparel, jewelry etc. for both women a...More

    Oroton is a leading retailer of top brand accessories of the world and they operate at Australia. Their product ranges from wallets, bags, accessories, lingerie, apparel, jewelry etc. for both women and men. These items could also be used for gift purposes and that too both individual as well as corporate gifts. The company retails some of the biggest brands of the world such as Australia and New Zealand etc., which are globally acclaimed (Oroton company profile, 2009).

    For the company to sustain long-term in the market and be profitable it needs to strategically plan out its business moves and for this, it is required to do an environmental analysis. Any kind of long-term strategic planning activity involves long-term and futuristic thinking. The focus of such strategic planning is not to predict the future but be aware of the external and internal situation and make a better decision. Study of the external environment equips a manager with awareness and does strategic business planning, so that losses could be avoided, product could be positioned and sold well, marketing communication is well planned and fruitful and a competitive advantage is achieved. It also enables a company to do an external analysis and find out what a business environment wants vis-à-vis that a firm actually offers (Hunger and Wheelen, 2001).
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  • Environmental Analysis of Toyota Motors
  • Executive Summary………………………………...........................
    Introduction……………………………………………….....................
    Analysing the environment of the organization...............
    Analysing industry usi...More

    Executive Summary………………………………...........................
    Introduction……………………………………………….....................
    Analysing the environment of the organization...............
    Analysing industry using the six major forces…...........
    Appraisal of Toyota’s current strategy………………............
    Toyota Production System……………………………............
    Toyota Recalls………………………………………………............
    Where Toyota went wrong?...........................................
    Improvement measures taken by Toyota………...........
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  • Environmental analysis report on Billabong
  • • About Billabong
    • Financial snapshot
    • Major challenges facing Billabong
    • External environment analysis – PEST analysis, Porter’s 5 forces analysis
    • Internal analysis
    • SWOT analysis
    • Valu...More

    • About Billabong
    • Financial snapshot
    • Major challenges facing Billabong
    • External environment analysis – PEST analysis, Porter’s 5 forces analysis
    • Internal analysis
    • SWOT analysis
    • Value chain analysis
    • BCG Growth share matrix
    • List of references
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  • Essay arguing the demographic and psychographic approaches as the most dominant bases for market segmentation
  • This assignment answers the following question –

    The demographic and psychographic approaches are regarded as the most dominant bases for market segmentation. Some marketers argue that combining t...More

    This assignment answers the following question –

    The demographic and psychographic approaches are regarded as the most dominant bases for market segmentation. Some marketers argue that combining these two approaches can provide much improved targeting and effectiveness for marketing and sales.

    Using the format of an essay, discuss the justifications for such an argument. Support your answer with real-life examples and the marketing literature.
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  • Essay discussing few questions on Marketing Segmentation
  • Marketing segmentation allows companies and brands to focus on predefined consumer target groups for their marketing efforts (Hooley et al, 2002). Marketing segmentation also allows brands to customiz...More

    Marketing segmentation allows companies and brands to focus on predefined consumer target groups for their marketing efforts (Hooley et al, 2002). Marketing segmentation also allows brands to customize their products to suit the needs of different customer segments (Brady & Davis, 1993). A simple example of market segmentation could be that of a bank that segments customers as personal and business. The personal banking segment can further be segmented as savings accounts, loan accounts and credit card customers. Similarly, business segment can also be classified as small business, medium businesses and corporate houses depending upon their turnover. While segmentation has its advantages of being able to target and cater to customers that have similar buying needs, too much of segmentation could result in loss of focus on the overall market. Further, too much of segmentation can result in increased expenses, which may not justify the earning derived from each of the segments. This paper analyses market segmentation and discusses the disadvantages of over segmentation.

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  • Essay discussing the internal and external pressures on organizations to create and market new products
  • Marketing strategy is not just about advertising and other marketing efforts. But market strategy is also about recommending and introducing new products into the market. New product introductions int...More

    Marketing strategy is not just about advertising and other marketing efforts. But market strategy is also about recommending and introducing new products into the market. New product introductions into the market serve the strategic purposes of organizations to retain and enhance the market presence. Some of the products are introduced to offset the competition from similar products of rival companies. Some other products are introduced by recognizing the need for the product in the market and hence to be the first to introduce patented product. Irrespective of the reason, new product introduction brings about whole new dimension to the marketing efforts and brand value to the company introducing the product. Some of the new products may multiply the brand value in the market of the company, while some other products may adversely influence the brand value depending upon the reception of the product in the market. The paper discusses some of the underlying reasons and pressures, internal as well as external to the organization, which prompt the company to introduce a new product. The paper also discusses the timing of the product launch that helps companies to make the best of the market trends.

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  • Essay on “Promoting events online is the easiest way to make life line”
  • Marketing on internet has become a great option for promoting business events and exhibitions as people go online. All the businesses plan to promote their products online where they can easily catch ...More

    Marketing on internet has become a great option for promoting business events and exhibitions as people go online. All the businesses plan to promote their products online where they can easily catch hold of their target segment. This works exceptionally well for event management companies for promoting the events online where they can reach well their target people in a cost effective way. Online marketing for events works not just for the promotional activities but also serves many purposes like:
    • Crisp and clear communication with sponsors, suppliers and other members who are part of the event organizers. The management can make use of this tool to communicate effectively with vendors and suppliers which is otherwise not very easy. The team members can make use of email of orders, letters, and application to vendors and suppliers who can then make timely deliveries of the requirements.
    • Cost effective tool – the use of internet marketing as a medium for promotion can really help to reach the enlarge market segment which can prove to be really fruitful. The target audience will be communicated of the message and the event organized through various means of email, search engine operation, promotion on company’s website, promotion on other social networking websites can really benefit the targeted population by providing them timely deliveries. The organizers too benefit from cost saving and timely feedback from the audience (Plant, R., 2000).
    • Research and development – the process of research and development also becomes easy as one set on the internet. Internet serves as the largest search engine to collect all possible information which will help make event a great success.
    • Online presence or E-commerce – many companies in the world seem to use internet as a medium to conduct marketing activities as it saves cost and also increase the presence of the event attendees which is the main reason for their success (Fazlollahi, B., 2002). The event management companies happen to sell the tickets online, where the target population can simple log on to the internet and purchase the tickets online with comfort of being home. This becomes very effective in case of large events as the company saves on distribution cost which is otherwise very high (Mohr, J., Sengupta, S., & Slater, S., 2010).
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  • Essay on Brand Personality with key emphasis on Car industry
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  • Essay on 'Can social marketing lead to improved social change'
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