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Below are Essay & Assignments tackled by us on Marketing

Showing 211 to 220 of 488 results.

  • Evaluation and Recommendations of the Brand Management Strategies of Puma
  • • Executive summary
    • Introduction
    • Brief history
    • PUMA as a brand
    • Brand value
    • Target market
    • Product range
    • Brand image
    • Identity elements – colour
    • Puma’s logo
    • Puma’s style
    • ...More

    • Executive summary
    • Introduction
    • Brief history
    • PUMA as a brand
    • Brand value
    • Target market
    • Product range
    • Brand image
    • Identity elements – colour
    • Puma’s logo
    • Puma’s style
    • Big Five by Jennifer Aaker
    • Brand Endorsements
    • Brand Effectiveness
    • Key Brand Effectiveness Metrics
    • Brand Personality
    • Strengths and Weaknesses
    • Model – Elliot. R – Building a Band in Mind Space
    • Company’s Situation
    • Recommendation
    • References
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  • Evaluation if international marketing strategies of Adidas sportswear brand
  • The objective of this paper is to critically analyse and evaluate the marketing strategies of Adidas by using the principles and concepts of International marketing.
    ...More

    The objective of this paper is to critically analyse and evaluate the marketing strategies of Adidas by using the principles and concepts of International marketing.
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  • Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product
  • 1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
    2. Critically evaluate integrated marketing communications theory
    3. Demo...More

    1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
    2. Critically evaluate integrated marketing communications theory
    3. Demonstrate an understanding of how marketing communications strategy fits into overall marketing strategy and corporate strategy
    4. Develop a global integrated marketing communications strategy and tactical programme
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  • Evaluation of Marketing Mix Strategy of Air Asia in the online context
  • This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel ...More

    This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel within Asia. A study of the marketing mix of the chosen enterprise, its expansion of online execution, key issues and basic principles of online marketing has been undertaken. The flaws in the application have been dealt with and suitable recommendations made. ... Less

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  • Export strategy report for the Scotland’s sea food industry
  • The report contains the below mentioned issues the company must consider in developing an export strategy. Issues such as
    a) Product and packaging
    b) Country selection to export
    c) Market entry s...More

    The report contains the below mentioned issues the company must consider in developing an export strategy. Issues such as
    a) Product and packaging
    b) Country selection to export
    c) Market entry strategy
    d) Pricing and payment terms, payment risks and security.
    e) Promotion, marketing and distribution.
    F)Motives for International trade.
    g) How can the company finance international development and few methods.

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  • External Market Audit of Starbucks
  • Qualitative and quantitative analysis of the external environmental factors
    PESTLE Analysis
    Porters Five Forces Analysis
    External Analysis
    SWOT Analysis
    Reference...More

    Qualitative and quantitative analysis of the external environmental factors
    PESTLE Analysis
    Porters Five Forces Analysis
    External Analysis
    SWOT Analysis
    Reference ... Less

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  • Feasibility plan on Sushi Chu Choo Train Restaurant
  • Project Brief 4
    Objective of the Business 4
    Situation Analysis 4
    Unemployment 5
    Major Industry Sectors 5
    Place of the proposed business 6
    Location of Restaurant 6
    Geelong Area Statistics 7
    Cui...More

    Project Brief 4
    Objective of the Business 4
    Situation Analysis 4
    Unemployment 5
    Major Industry Sectors 5
    Place of the proposed business 6
    Location of Restaurant 6
    Geelong Area Statistics 7
    Cuisine Styles 7
    Internal factors on event feasibility 8
    Management Structure 8
    Resource constraints 8
    Employee Skills & Experience 8
    Additional facilities required 8
    Risk Management 8
    Recommendations for improvement 9
    Internal factors supporting feasibility 9
    External Factors impacting feasibility 9
    Current external factors 9
    Food & Beverage Industry in Australia 9
    Competitor Activities 10
    Fishbowl Restaurant 10
    Fishermen’s Pier Restaurant 10
    Others 10
    Benefits of External Factors 10
    Restaurant & Catering Australia 2006/2007 Benchmarking Survey (Excerpts) 10
    SWOT Analysis 11
    Marketing Plan 11
    Target Market 11
    Price 11
    Promotion 11
    Resource requirements 12
    Physical Infrastructure 12
    Human Resource 12
    Capital Requirement 12
    Operational requirements 12
    Purchase Plans 12
    Management of Business Get Togethers 12
    Accounts & Cash Management 12
    Human Resource Management 12
    Regulatory requirements 13
    Legislation Applicable 13
    Standards Followed 13
    Overall Risk assessment & Mitigation 13
    Conclusion 14
    References 15

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  • Feasibility report on a Bakery
  • This report is based on the following structure -

    Suggested Structure – Feasibility Report (see also marking rubric and the weekly activities that have built the elements towards this report)
    1) ...More

    This report is based on the following structure -

    Suggested Structure – Feasibility Report (see also marking rubric and the weekly activities that have built the elements towards this report)
    1) The business opportunity - Reflect as accurately as possible the description of your proposed business opportunity as a very brief title.
    2) Executive Summary – This is a succinct statement of the opportunity in its feasibility context as the basis for further development towards a viable business plan. In the real world of business where entrepreneurs are being assessed for potential investment, investors, who review hundreds of ideas, use the executive summary as a key indicator of the idea and the entrepreneur as someone who can succinctly, on one page or just over, capture all the main elements in an integrated, coherent and economic style.
    3) The Business Opportunity
    • An identified need or gap appropriately described and evidenced from key data as a specific target
    • A product or service that has a clear design and delivery function to meet the described need through clear benefits delivered in such a way as to produce market value that has the potential to be feasible
    The following 4 chapters cover the macro and micro level frameworks of the domains of attractiveness (Mullins)
    4) Feasibility: Micro-market analysis
    • Target market size and dynamics- current trends – that give a clear picture of the context of the need
    • A profile of the target customer and existing patterns of behaviour
    • Identification of current data sources to substantiate the assumptions about the target market and customers any planned market research (including primary) to substantiate the development around further assumptions
    5) Feasibility: Macro market and drivers
    • What are the main market drivers in the bigger market context?
    • What is the overall market size and what are the key trends from the data available?
    • Evidence from appropriate data should be provided to substantiate assumptions about the macro-market environment plans for further research to substantiate any remaining assumptions
    6) Feasibility: competitive environment and direct competitors
    • In completing an initial competitive analysis, what are the key variables and their relative strengths? including direct competitors?
    • In the light of the competitive analysis, identify and evaluate the direct competitors and whether this is the right business to deliver in.
    • Evidence from appropriate data should be provided to substantiate assumptions about the macro-environment plans for further research to substantiate any remaining assumptions.
    7) Feasibility: Sustainability
    • What are the main elements of the USP to deliver to target customers and how is this clearly expressed through identification of the main resource requirements, physical and human, and their organisation.
    • Identification of start-up financing requirements and post start-up liquidity situation through trading
    • Clear financial projections and break-even measures with their implications for financial decisions (e.g. pricing, costs and margins) using appropriate methods.
    The next section relates to two of the other managerial domains and is adapted to cover the entrepreneurial orientation and reflection the evidence of networking
    8) Feasibility: managerial capabilities
    • A reflection of personal capabilities and orientation towards opportunities – new or providing opportunistic solutions to established businesses - based on the self-reflective exercises and the experience of the feasibility process
    • Connectedness – the internal connectedness through using and contribution to the team the external connections (social capita) that have provided sources for the feasibility report or plans for future activities
    9) References
    • The main sources of data that have been identified and accessed are suitably referenced using the correct protocols.
    10) Appendices
    • Presentation of any secondary based data analysis that supports analysis in the main body of the report.
    • For primary sources, if created (e.g. proposed questionnaire or semi/unstructured interview questions) should be presented as evidence of future research. If conducted on a small scale the evidence should be presented together with a statement of the ethical conduct of such research.
    • Break-even calculations and Year 1 cash flow spread sheet as supportive evidence for the financial analysis.
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  • Few Questions on Marketing
  • This paper answers the following questions –

    1. Why is personal selling so important in a time when technology is seemingly replacing people?
    2. How would you define sales ethics , and why is th...More

    This paper answers the following questions –

    1. Why is personal selling so important in a time when technology is seemingly replacing people?
    2. How would you define sales ethics , and why is this topic receiving so much attention today?
    3.You are the sales manager of a chocolate manufacturing company.Upon reviewing the half yearly figures you notice that there has been a decline in sales. What would you do to motivate your sales representative so that they can reverse this decline?
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  • Five Year Marketing plan for Davidson & Robinson Ltd
  • Competition in today’s business world is very intense. Every company is going out of the traditional ways and thinking out of the box to come up with innovative ideas to beat the competition. In such ...More

    Competition in today’s business world is very intense. Every company is going out of the traditional ways and thinking out of the box to come up with innovative ideas to beat the competition. In such a scenario it is very important for a company to think long term and have strategies and plans that is not just going to serve its immediate purpose and needs but also helps the company in a long run. The companies around the globe have woken up to this and are investing time and money to design strategies and action plans for the future. In order to design efficient strategies, it is very important for the company to understand various factors that is going to influence the company. The various factors that can make an impact on the company are competition, customers, political situation, economic situation, company’s own strength and weaknesses, etc. Hence, it becomes very important for the company to design strategies considering all the above factors. This would be the marketing plan of the company and it’s the road map for the company. A company’s future success depends on how good the marketing plan is and how well a company can implement and execute the marketing plan. Also for any company to run the show for a long time, it must expand and diversify its products and services. This is the only way that a company can grow. If a company fails to do this, sooner or later the products or services will meet the saturation level and the company will fall prey to more innovative and diverse competitors.

    This is the five-year marketing plan for Davison & Robinson Ltd. The marketing plan analyses the macro and micro environment in which the company operates and the strengths and weaknesses of the company. Two target markets are identified and differentiated marketing mixes are developed for each of them.

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