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Below are Essay & Assignments tackled by us on Marketing

Showing 231 to 240 of 488 results.

  • Integrated Marketing Communication (IMC) report on Airwalk Footwear
  • The emergence of integrated marketing communications has brought a significant change in today’s business environment. Many organizations have adopted IMC process to gain competitive advantage over th...More

    The emergence of integrated marketing communications has brought a significant change in today’s business environment. Many organizations have adopted IMC process to gain competitive advantage over their business rivals. Airwalk a leading footwear company have realized that the way they must market their products and services is changing rapidly. The explosion of new technologies, economic uncertainties and the emergence of global marketing have changed the way companies have stared marketing as well as advertising and promoting their products. Advertising and promotional tools have played very important role in the developing Airwalks integrated marketing communication programs and strategies.

    Airwalk has also been involved in proper understanding of consumer behavior through consumer decision making process. Airwalk’s communication strategists have huge influence on consumer decision making model. It has helped them to understand the problems consumers face through the different decision making stages. This report also discusses the customer initiated marketing communication model invented by Tom Duncan. It explains how with the help of this communication model Airwalk footwear has been able to connect with its young audiences in order to increase the sales of its newly launched products.
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  • Integrated Marketing Communication (IMC) strategy for Makki, Australia
  • Organization needs an effective marketing strategy to make its products available at the right place at the right time to the right people. Marketing plan consists of analyzing the situation, creating...More

    Organization needs an effective marketing strategy to make its products available at the right place at the right time to the right people. Marketing plan consists of analyzing the situation, creating the objectives for marketing, allocating budget for marketing, formulating the strategies for marketing, formulating the tactics for marketing and evaluation of the performance. Along with this analysis, the organization has to determine the communication model and tools that are to be used in order to communicate effectively about its product to its target market. Makki is a Persian Restaurant planned to be started in Australia, Objective of Makki is to penetrate in to Australian market and make the restaurant in the top list of quality restaurant. Strength and weakness of Makki, the target market, positioning strategy are considered in order to formulate an integrated marketing communication strategy. ... Less

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  • Integrated Marketing Communication plan on Owl and Pussy Cat Company
  • Owl and Pussy Cat is a medium sized enterprise which has developed mobile phone to target the potential tween market. The company provides advanced security options for parents and has also included a...More

    Owl and Pussy Cat is a medium sized enterprise which has developed mobile phone to target the potential tween market. The company provides advanced security options for parents and has also included attractive looks and latest technologies as the main attributes of the mobile phone. This would help in influencing the parents and care takers, which are very essential due to the financial dependency of the tweens on themto buy mobile phone. The paper discusses the target segment analysis, advertising objectives and strategies which would allow the company to identify the implementation process of launching their new mobile phone which can effectively influence the target audience and add to their customer base. The media plan chooses to address parents and caretakers as well as the tweens by producing two distinct television commercials in order to appeal to both of them.

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  • Integrated marketing communications plan for the northern Australian town Nester to develop it as an important Tourist spot
  • The tourism industry forms an important part of the economy of any nation. The Australian tourism industry is also similar by employing 1 in every 9 Australians. The Australian tourism industry also c...More

    The tourism industry forms an important part of the economy of any nation. The Australian tourism industry is also similar by employing 1 in every 9 Australians. The Australian tourism industry also consist of a number of private public partnerships, however, it has evolved unique characteristics in alignment with the preferences of its citizens. It is endeavoured to develop an effective integrated marketing communications plan for the northern Australian town Nester so that it can be developed as an important tourism hotspot. The geographical location of the region offers a number of advantages to the town. It can therefore be developed in three ways. First as an early historic town, as a gateway to visit more exotic natural places and as a vacation destination that combines a number of attractions. As a consequence, there are three target segments that are reached through the adoption of an effective media plan. One of the underlying principles of the entire integrated marketing plan is that of sustainability though non-commercialization. This will mean intense involvement of the local administration and effective use of non-commercial media sources such as internet forums, adventure magazines, and etcetera. ... Less

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  • Interactive Marketing Opportunities Analysis of Pizza Capers
  • With retail food chain operating in a highly competitive environment now, devising new marketing strategies and tactics alone could save the fast food chains. In addition to it, the opening of the fra...More

    With retail food chain operating in a highly competitive environment now, devising new marketing strategies and tactics alone could save the fast food chains. In addition to it, the opening of the franchises of fast food has further initiated the need for the fast food chains to develop more of retailing and direct to customer strategies.
    In this report, we aim to develop an interactive marketing opportunity analysis for “Pizza Capers”. To fulfill the aim, a thorough analysis of Australian market is undertaken to judge the viability of the proposition along with competitor analysis and the suggested marketing strategies. The pizza arena is a fragmented market in Australia today as small franchisees are making their way in this highly competitive sector. So, how can one be a successful pizza operator? To define this, an integrated market analysis of Pizza Capers in Australia has been conducted.


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  • Internal Marketing Audit of Starbucks
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  • International Business Management assignment on Packo Manufacturing company, Australia
  • Executive summary
    Introduction
    Industry Analysis
    Packo’s industry
    Statistics of size and growth of relevant industry
    Key location
    Government role
    Market Analysis
    Market segment
    Target market ...More

    Executive summary
    Introduction
    Industry Analysis
    Packo’s industry
    Statistics of size and growth of relevant industry
    Key location
    Government role
    Market Analysis
    Market segment
    Target market
    Competitor Analysis
    Swot Analysis
    International Strategy
    Mode Of Entry
    Structure
    Control Measures
    Functional Strategies
    Marketing strategy
    Human Resource Strategy
    Financial Issues for Packo
    Conclusion and Forecast
    Recommendations
    References
    Appendix
    List of abbreviations

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  • International Business Report on BreadTalk to enter into Australian Market
  • Executive Summary 2
    Chapter 1.0. Introduction 4
    1.1. Company Overview 4
    Chapter 2.0. Assessment of Bread Talk 5
    2.1. Environment Analysis 5
    2.2. Economic & Geographic Influences 6
    2.3. Political...More

    Executive Summary 2
    Chapter 1.0. Introduction 4
    1.1. Company Overview 4
    Chapter 2.0. Assessment of Bread Talk 5
    2.1. Environment Analysis 5
    2.2. Economic & Geographic Influences 6
    2.3. Political & legal influences on proposed activities 8
    2.3.1. Government and recent political developments 8
    2.3.2. Formal trade and/or investment barriers 8
    2.3.3. Governmental support for international businesses 9
    2.3.4. Intellectual property rights protection 9
    2.4. Social and cultural influences 9
    Chapter 3.0. Recommendations 10
    3.1. Reasons for Internationalizing of BreadTalk 10
    3.1.1. Opportunities and threats of internationalizing 11
    3.2. Process of internationalizing 12
    3.3. Adaptations from existing practices 13
    3.3.1. Organization Architecture 13
    3.3.2. Hiring & Promotion Practice 14
    3.3.3. Marketing Tactics 14
    3.3.4. Distribution Strategies 14
    Chapter 4.0. Conclusion 14
    Chapter 5.0. Bibliography 16 ... Less

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  • International Business Report on the expansion of Amazon.com into Oman and Qatar markets
  • Introduction
    Background of the Company
    Analysis of Business Environment in Oman
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmenta
    Legal
    Micro (Porter Five Forc...More

    Introduction
    Background of the Company
    Analysis of Business Environment in Oman
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmenta
    Legal
    Micro (Porter Five Forces)
    Buyer’s Power
    Supplier’s Power
    Effect of Substitutes
    Threat from New Competitor’s
    Rivalry
    Analysis of Business Environment in Qatar
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmental
    Legal
    Micro (Porter Five Forces)
    Buyer’s Power
    Supplier’s Power
    Effect of Substitutes
    Threat from New Competitors
    Existing Rivalry
    Online Retail Sector Analysis in Oman and Qatar
    Oman
    Qatar
    Competition Analysis in Oman and Qatar
    Oman
    Qatar
    SWOT Analysis
    Strength
    Weakness
    Opportunity
    Threat
    Analysis on Entry Mode
    Oman
    Qatar
    Mode of Countering Challenges
    Cultural
    Oman
    Qatar
    Trade and Operational
    Oman
    Qatar
    Recommendations
    Conclusions
    References
    Appendix 1-6
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  • International Business Strategy for McDonalds in India
  • Introduction ---------------------------------------------------------------------------- 3 Economic Situation--------------------------------------------------------...More

    Introduction ---------------------------------------------------------------------------- 3 Economic Situation----------------------------------------------------------------------- 3
    Geographical factors --------------------------------------------------------------------- 4
    Rules and regulations--------------------------------------------------------------------- 6
    Mode of entry------------------------------------------------------------------------------ 7
    Cultural differences------------------------------------------------------------------------ 8
    Conclusion---------------------------------------------------------------------------------- 8
    References---------------------------------------------------------------------------------- 10
    Appendix------------------------------------------------------------------------------------ 11
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