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Below are Essay & Assignments tackled by us on Marketing

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  • International marketing analysis for an Australian consumer goods industry for expansion into Denmark
  • Our organization is one of the fast growing companies in Australia and we are specialized in manufacturing in the LCD television (Don and Schultz 2004). Our expansion in the domestic market is now sat...More

    Our organization is one of the fast growing companies in Australia and we are specialized in manufacturing in the LCD television (Don and Schultz 2004). Our expansion in the domestic market is now saturated and the organization is looking for expanding to any one of the Scandivian country. After an in-depth analysis Denmark was chosen for expansion. Below report analyzed Denmark on its political, economical, social, technological, legal and environmental aspects. It was found that Denmark is the best chosen nation for us to expand as all the aspects mentioned above were very supportive and it was found that both the people and the government was reliable to start the operation over there. Also it was analyzed on its marketing segmentation, targeting and positioning. It was decided to segment and target towards the younger generation (Engel, Blackwell and Kollat 1973) (Bennett 1988). The organization could then position itself as a company that would operate based on uniqueness for its advanced technology in television manufacturing and could offer it at the affordable price to its customers. The mode of entry in toe Denmark was analyzed on and then found that joint venture is the best method to start our operations as it is found with minimum rigidity and also with a greater opportunity to explore the Danish market with the local company who already knew the market (Don and Schultz 2004). ... Less

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  • International marketing plan for Dry Treat entry into Danish market
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  • International Marketing Plan for Dubai Refreshment Company
  • In order to launch a new product in any international market firstly it is important to prepare a rough blueprint of international marketing plan. A well structured plan includes different phases out ...More

    In order to launch a new product in any international market firstly it is important to prepare a rough blueprint of international marketing plan. A well structured plan includes different phases out of which most important phases are:
    • International market segmentation
    • International targeting
    • Selection of definite mode of entry
    • Proper use of marketing mix
    • Proper use of branding and advertising strategy
    Thus it can be depicted from the above discussion that one of the main aims of the study is to provide an international marketing plan for an international beverage company and its selected product. The report will be in a form of proposal where the person is appointed as a newly export marketing manager and have to provide an international marketing plan for the Dubai based Beverage Company named as Dubai Refreshment Company. The product line which is selected to further carry on the study is soft drink and the associated brand is Eversees Club Soda and the international market selected is USA. The reason behind internationalizing USA as a new country is that Dubai is well versed with this country and most of the people of USA are fond of intake soda every day. ... Less

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  • International Marketing plan for exporting Propolis from New Zealand to South Korea
  • New Zealand is gradually transforming itself from a predominantly agrarian country to an industrialized one. It has also accounted for itself rather commendably during the global economic recession a ...More

    New Zealand is gradually transforming itself from a predominantly agrarian country to an industrialized one. It has also accounted for itself rather commendably during the global economic recession a couple of years ago. But the rich forest cover it enjoys is an almost inexhaustible source of foreign exchange, especially so since New Zealand is acutely aware of ensuring a sustainable method of exploiting its natural resources. Given its predominance in export of food products, it is only natural that exporters would also be interested in exporting propolis and related apiculture products on a commercial basis.
    However, the targeted country being South Korea which is geographically and culturally distanced from New Zealand a proper analysis of the prospects of such an export venture can be properly examined through the prism of cultural differences so adroitly portrayed by differences in examined in thorough detail any conventional marketing plan to enter a new market would remain incomplete.
    This report studies the export potential through the lens of cultural differences between New Zealand and South Korea and attempts to identify the commercial strengths and weaknesses of such a proposal. It is concluded that though it would not be an exact cake walk for an exporter, it would also not be an impossible task to crack the South Korean market

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  • International Marketing Report on Ya Kun Kaya Toast Singapore
  • The success or failure of an organization in a new international market depends in how well it plans its marketing strategy by analyzing the various external parameters and by utilizing the internal c...More

    The success or failure of an organization in a new international market depends in how well it plans its marketing strategy by analyzing the various external parameters and by utilizing the internal competencies. Ya Kun Kaya Toast is a Singapore-based chain of cafés, which offers kaya toasts having a spread made from proprietary recipe. It already has many outlets in Singapore and also has its outlets in six different countries. The café already has its presence in few cities in China and looking to expand its business in Beijing. As per the environmental analysis of Beijing it is a favorable location for the café to open its outlet in the city. With the right mix of product, place, price and promotion the café would be able to create brand awareness and position itself effectively in the market. ... Less

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  • International marketing strategy for Kids & Co
  • The paper seeks to draw a marketing plan for establishing “kids and company”, a Canada based child care services in Florida. The business of the company is providing child care for corporate employees...More

    The paper seeks to draw a marketing plan for establishing “kids and company”, a Canada based child care services in Florida. The business of the company is providing child care for corporate employees. They have a huge client base and now wish to expand in other markets. The paper establishes the need for such services and identifies competition in the new market. Further it provides analysis of the new market, i.e., Bonita springs in Florida and bases that draws a marketing strategy comprising entry strategy, pricing strategy, marketing and advertising strategy. The paper emphasizes upon the importance of a strong brand in expansion plans of a company and measures to achieve it. Subsequently it identifies the challenges of a new market and ways to meet them. ... Less

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  • International Marketing Strategy of Fiesta Food for expanding into Australia Market
  • Ready meals segment is an important area of marketing foods. It is the choice food for busy singles, single parent families, old persons, enjoying honeymooners and working housewives. Indonesia has ma...More

    Ready meals segment is an important area of marketing foods. It is the choice food for busy singles, single parent families, old persons, enjoying honeymooners and working housewives. Indonesia has many ready meal offering firms. Fiesta seafood offered by Prima Food is one of them. Under the brand name Fiesta, the company offers six different seafood items.
    In Australia, imported ready meals are a weak market. With its strong open economy, educated and affluent consumers, the country offers good opportunities for ready meal imports. There are some negative issues too, but these can be resolved.
    In this paper, the possibility of introducing Fiesta seafood as a ready meal in Australia is considered.
    The factors related to external environment, competition, market segmentation and target marketing, mechanisms of market entry and expansion for Fiesta seafood and international marketing mix for the products are analysed in detail. The results of analysis lead to certain clear action points for Fiesta seafood introduction and expansion in Australia. These are listed as recommendations.
    The main components of recommendations are: Product adaptation for Australian customers; Local manufacture with Indonesian heritage, oriental flavour and taste as brand images; incorporation of health aspects in the offered products; promotional efforts to include word of mouth (WOM) marketing also; diversification of products into healthy organic and home cooking foods and use brand strength rather than price war for addressing competition.
    ... Less

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  • International Media Communications assignment comparing two news stories
  • Introduction 3
    Literature Review 3
    The Framing Theory 3
    The News Analysis: Comparison and Contrast 4
    Headlines/Lead-in 4
    Sources 4
    Language 5
    Visual Images 5
    Story Angle and Perspective 6
    Bal...More

    Introduction 3
    Literature Review 3
    The Framing Theory 3
    The News Analysis: Comparison and Contrast 4
    Headlines/Lead-in 4
    Sources 4
    Language 5
    Visual Images 5
    Story Angle and Perspective 6
    Balance 7
    Fact/Commentary 7
    Neutrality 7
    Label 7
    Historical References 8
    Conclusion 8
    Bibliography 9
    ... Less

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  • Internet Marketing plan for a Facebook group to encourage the students in marketing courses
  • ‘Facebook’, a Web2.0 application, is one of the top 10 fastest rising global searches according toGoogle (see the Google 2008 Year-End Zeitgeist at
    http://www.google.com/intl/en/press/zeitgeist2008/)...More

    ‘Facebook’, a Web2.0 application, is one of the top 10 fastest rising global searches according toGoogle (see the Google 2008 Year-End Zeitgeist at
    http://www.google.com/intl/en/press/zeitgeist2008/).
    I have developed a Facebook network group – MarketNet – to encourage students in marketing andbusiness courses at CQU to form a social network for sharing knowledge and mentoring. Currently,this network group has over 400 members but very little in the way of content or traffic.

    You can choose to sign up to the MarketNet Facebook group at (to sign up you need to develop yourown profile within Facebook and this is free of charge). Signing up is not necessary as you cancomplete your assignment based on general knowledge of Facebook, but it may help you in your assessment and in your future career as the network grows. Go to:
    http://www..com/home.php#/group.php?gid=23332119861
    Your task is to develop a comprehensive web traffic and marketing plan to promote and develop theFacebook group website.
    1. Develop a brief target audience analysis – consider statistics (demographics and
    psychographics) of university student attendance relevant to CQU student cohorts. Some
    information is provided for you in Facebook and Moodle.
    2. Develop a detailed web traffic plan – assume that there is an advertising budget of $3,000 perannum, so you will need to look at branding choices and site design, credibility, persuasion,personalization and creating commitment, word-of-mouth and publicity as your main avenues. Develop objectives and strategies to build traffic to the group site. Your plan should include as a minimum:
    a. Marketing objectives to be accomplished within 12 months to 2 years
    b. Marketing strategies based on elements of the 7Ps (product, price, place, promotion,
    people, process and physical facilities) to be specifically based on your marketing
    objectives (you will need to access other textbooks and resources to develop these
    strategies as well as your text for this course)
    c. Measurement activities for each strategy to evaluate the overall success of your
    objectives and strategies – how will you know if you have succeeded in reaching your
    marketing objectives? ... Less

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  • Intrnational Business Report on Tesco for expansion in Middle east Market
  • Executive Summary 3
    Introduction 4
    Background of the Company 4
    Analysis 5
    Business Environment 5
    PESTLE Analysis 6
    SWOT 9
    Retail Sector and Competitors Analysis 12
    Porter’s five forces 13
    Por...More

    Executive Summary 3
    Introduction 4
    Background of the Company 4
    Analysis 5
    Business Environment 5
    PESTLE Analysis 6
    SWOT 9
    Retail Sector and Competitors Analysis 12
    Porter’s five forces 13
    Porter’s National Diamond Model 16
    Market Entry Strategy 18
    Entry Mode Available 18
    Selection and Implication of Entry Mode for Tesco 19
    Management Concerns 20
    Recommendations 21
    Conclusion 22
    Bibliography 24
    Appendix 1 26
    Appendix 2 27
    Appendix 3 28
    Appendix 4 29
    Appendix 5 30
    Appendix 6 31 ... Less

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