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Below are Essay & Assignments tackled by us on Marketing

Showing 261 to 270 of 488 results.

  • Marketing Analysis of Omantel
  • Organization’s success and failure depends on its ability to apply the right strategy. The effectiveness of strategy formulation and implementation depends on various external and internal factors. In...More

    Organization’s success and failure depends on its ability to apply the right strategy. The effectiveness of strategy formulation and implementation depends on various external and internal factors. In the earlier organizations the strategies used to be applied deliberately to increase the market share or to bring some differentiation in the market by analyzing the external and internal environmental factors. The external factors refer to political, economic, technological conditions and competition level. The internal factors include resource availability, human resource competencies, strategies etc. But in today’s organizations where the competition is intense emergent approach to strategy implementation is adopted, which are effective for particular organizations in a particular setting. The report to begin with analyses the business environment of the telecommunication industry of Sultanate of Oman. The report then analyzes the existing strategic approach of Omantel and identifies the scope of improvement. It then provides possible strategies, which would enable Omantel to continue having competitive advantage and provides recommendations in the end. ... Less

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  • Marketing and implementation strategy for an ad agency
  • The ad agency focuses on the availability of new ideas and good creative work. Conceptualization of novel ideas is the driving force for pioneering innovative communication processes. That is why; the...More

    The ad agency focuses on the availability of new ideas and good creative work. Conceptualization of novel ideas is the driving force for pioneering innovative communication processes. That is why; the organization spiritedly embraces the advanced digital world. Technology opens up new routes and multiple channels for expanding the prospects of profitable marketing. With innovation as the agency’s standing platform, the organization aims at brand pioneering. There are efficient scope and environment for creativity in the ad agency. The company looks for new big brand ideas with the opportunities of various creative awards. The world is a small village, thanks to the progressive development of technology. Being in a global network, the organization gains much confidence as well as competitive advantages over other companies. ... Less

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  • Marketing assignment on SATS Holdings
  • SATS is one of the most leading fitness chains in the Nordic region. It has a total of 115 fitness centres which are wholly-owned with about 259000 members and there are around 39 fitness centres whic...More

    SATS is one of the most leading fitness chains in the Nordic region. It has a total of 115 fitness centres which are wholly-owned with about 259000 members and there are around 39 fitness centres which are being operated on a license or franchise basis, mostly under the Spenst brand. SATS is the second largest fitness chain in Europe and the largest in Nordic region in terms of wholly owned fitness centres. SATS fitness centres are located in larger towns and cities in Norway, Sweden, Denmark and Finland. Its expanding every year by adding new fitness centres. SATS is present in most of the large towns and cities in the Nordic countries. This geographical concentration provides an excellent opportunity to make the most of the market potential in the area. SATS is dedicated to a continuous effort to improve its environmental performance and thereby reduce its environmental load. The Company’s primary initiatives in the service of the environment are to reduce its emissions to the atmosphere of carbon dioxide, conserve energy and water, and influence its members and suppliers so that they in turn will minimize their own environmental impact. The operations as such do not pollute the external environment. ... Less

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  • Marketing Audit of Mortein
  • The paper discusses the identification of target market for Mortein Insect Spray Fast Knockdown using market segmentation technique. The paper also discusses the marketing mix adopted by Mortein and i...More

    The paper discusses the identification of target market for Mortein Insect Spray Fast Knockdown using market segmentation technique. The paper also discusses the marketing mix adopted by Mortein and its competitive advantage. In the end it assess the performance of the Mortein. ... Less

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  • Marketing audit of Turkish Airlines
  • This report presents comprehensive marketing audit of Turkish Airlines/TA/. It consists of analysis of external environment, including macro and micro, and internal assets and capabilities. The analys...More

    This report presents comprehensive marketing audit of Turkish Airlines/TA/. It consists of analysis of external environment, including macro and micro, and internal assets and capabilities. The analysis focuses on civil air travel in Europe. Based on it are drawn conclusions about the whole sector and Turkish Airlines, which are later used to develop and suggest new marketing strategies and draw additional recommendations to the company.
    In terms of the external environment, the major opportunities and threats are identified applying PESTEL and Porter's 5 Forces frameworks and a market overview. The key TA's strengths and weaknesses are drawn from the internal-based analysis using critical mission statement review, service marketing mix framework and Ansoff’s Matrix. The key findings from both external and internal analysis are summarized by means of SWOT framework. On that basis the company's key drivers for success are also revealed. The superior service quality is found to be TA's top competitive advantage and the company subordinates everything to it. TA successfully established a brand image built on its superior customer service, which is another key determinant for its success. These were the reasons for gaining international recognition and a place among the leading European airlines.
    The report proposes two marketing strategies for future exploitation of some of the opportunities arising from findings of the external marketing audit. It also makes some recommendations, including undertaking a market research to further analyze the other opportunities discovered and to evaluate whether it is reasonable to exploit them. ... Less

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  • Marketing Audit Report on Bio Systems Engineering
  • The objective behind writing this report is to analyze the marketing scenario of Bio system engineering. Marketing is the central activity among all the functions performed in the organization, becaus...More

    The objective behind writing this report is to analyze the marketing scenario of Bio system engineering. Marketing is the central activity among all the functions performed in the organization, because it forms a bridge between the company and the customer. In this report an in depth analysis has been conducted to see the effectiveness of overall functioning of the organization. In this report major stress has been given on the environmental scanning of the entire internal and external factor. This environmental scanning will help the organization in avoiding its mistakes and improve its strengths. This marketing audit will assist in evaluating the overall functioning of the organization. ... Less

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  • Marketing Audit report on Starwood Hotels
  • This is a marketing audit report prepared on Starwood hotels. The objective behind writing this report is to analyze the different marketing scenario of the organization. The marketing industry for th...More

    This is a marketing audit report prepared on Starwood hotels. The objective behind writing this report is to analyze the different marketing scenario of the organization. The marketing industry for the service sector is different from manufacturing industry. Services needs to be delivering correctly on time, the services are perishable, intangible, and heterogeneous in nature. Because of its unique structure it is very crucial for the management build good strategies for retaining long term relationship. A marketing audit report is prepared by the management to understand the efficiency and effectiveness of the work done. In this report Starwood hotel has been taken as an example to describe marketing audit.
    This report describes the various factors related to marketing of services, the factors the management should consider before finalizing any marketing strategy for the organization. This report describe the environmental scanning for Starwood hotel, then the customer analysis, the competitors in the market and also few strategies have been suggested for the organization with the help of TWOS analysis.
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  • Marketing brief on the Business expansion to Cambodia
  • Business expansion is a phase in a company’s life that is full of opportunities and risks. But it comes with increase in financial fortunes for everyone involved in the business. In every business the...More

    Business expansion is a phase in a company’s life that is full of opportunities and risks. But it comes with increase in financial fortunes for everyone involved in the business. In every business the first step of expansion is to do a thorough study of the location where the company wants to expand. There are some factors which need to be considered such as social, economic, technological, competitive and regulatory issues. The proper analysis of all these factors will help in proper set up of the business in the new location. If any of these are ignored it can lead to a poor response and it might end up in heavy losses. It can give a bad image to the company and de-motivate the employees to some extent (Wood, 2010, p1-30). This report talks about one such marketing approach in one of the South Asian country- Cambodia. The report is about studying on which business will make a significant mark in the country. Cambodia is the country adjacent to Thailand and Vietnam. It is officially called as ‘Kingdom of Cambodia’ and is a constitutional monarchy and operated as a parliamentary representative democracy. The major exports of the country are garments, fisheries and rubber and the major imports are construction materials, motor vehicles and petroleum products. ... Less

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  • Marketing brief on the expansion Australian cheese manufacturing company, Bega Cheese in India
  • The paper discusses the business expansion of an Australian cheese manufacturing company, Bega Cheese in India. The paper further discusses the various factors and strategies influencing the expansion...More

    The paper discusses the business expansion of an Australian cheese manufacturing company, Bega Cheese in India. The paper further discusses the various factors and strategies influencing the expansion in to the alien market. ... Less

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  • Marketing Communication Assignment on Symantec corporation using Duncan Moriaty IMC mini Audit
  • This assignment is based on the following assignment description –

    There are 3 components to this assessment.


    1. Based on what you have learned and observed to date in the IMC subject review...More

    This assignment is based on the following assignment description –

    There are 3 components to this assessment.


    1. Based on what you have learned and observed to date in the IMC subject review and critique the following;


    a) customer initiated marketing communication model by Duncan (2005) in the text.

    B) The basic model of consumer decision making on page 127

    Check out the 2 models, research some material about each of them from academic sources - discuss and critique them.


    2. Using the Duncan Moriaty IMC Mini Audit in the text (p197), select a company (Organisation) and a product or service from that company. Investigate / Analyse the communications (of all types) from that company or organisation to a specific target audience.

    In the report you will need to compliment the Audit with examples and samples of what they are currently doing to communicate with the identified audience. (examples, catalogues, web links, ads, letters, viral communications, chalk art – anything ! ( ANY other piece of communication and promotional material)

    This anaylsis will need to be or can be conducted from an external or even customer perspective given that is unlikely that you will have good detail of the company’s internal operations. (this allows you to look at a company/organisation you don’t work for but may aspire to know something about - a competitor even – it allows for a more objective look at the organisation.) You might want to substitute the word THEIR for OUR in the Mini audit tool (P197) to help achieve this !

    The evidence you collect might also highlight a gap between what the company/organisation thinks it is doing and what customers are experiencing. This will be worth discussing !


    3. Using the above research of the 2 models critiqued (Question 1) and audit material (Question 2) in the first phase of this assessment illustrate how the chosen company(organisation) /product/service(s) IMC strategies are:

    A) reflecting the communication model (Page 102 and or others you found in your research) and
    B) delivering appropriate communications into the consumer decision making process, and
    C) specifically look at how the target audience will see integration of the components (the organisation is communicating).
    ... Less

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