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Below are Essay & Assignments tackled by us on Marketing

Showing 271 to 280 of 488 results.

  • Marketing Communication Plan of Wittner Shoes
  • Wittner Shoes is a leading shoe brand of Australia. The brand is well known for its quality, creative designs and affordable prices. The company has got stores located in all the major cities and big ...More

    Wittner Shoes is a leading shoe brand of Australia. The brand is well known for its quality, creative designs and affordable prices. The company has got stores located in all the major cities and big shopping centers of Australia. Established in 1913, the company is in the business for long years and has been able to sustain as their main motive was customer satisfaction.
    The company has a wide range of products which includes hot heels, flab flats, sexy sandals, boot and classic corporate. It attends to a wide range of customers from casuals to corporate to evening wear. All their existing items or any new arrival is mentioned in the website. If you want to gift a Wittner shoe to somebody, you can give her a gift card. She can visit the store and buy any design for herself. The staff at the stores is quite helpful. If you do not have a size for a particular design, they always help you to get one from another store
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  • Marketing Decision Analysis assignment on Sony
  • Sony is a Japanese multinational company dealing mainly into electronics goods. The products highly targets consumers and professional markets. It’s one of the world's largest media conglomerates with...More

    Sony is a Japanese multinational company dealing mainly into electronics goods. The products highly targets consumers and professional markets. It’s one of the world's largest media conglomerates with revenue exceeding ¥7.730.0 trillion or $78.88 billion U.S. (FY2008) (Source: Financial Report, Sony, 2009). Its segmentation of business is divided mainly into five operating lines- electronics, games, entertainment (motion pictures and music), and financial services & others.

    While Sony Ericsson came into origin as telecommunication branch with the merger of Sony and Swedish company Ericson and is now a successful top global industry player in the mobile handset market with sales of over 100 million phones in 2007 and operations in over 80 countries including manufacturing and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

    “Ericson primarily supplies network equipment and services that enable telecommunication. Through the Sony Ericson mobiles communication joint venture a range of mobile handset and other mobile devices including those that enhance multimedia applications and other personal communication services are offered.” (Telefonaktiebolaget LM Ericson 2006).

    Sony Ericson is responsible for product design and development, as well as marketing, sales, distribution and customer services. Where 1/3rd of its handsets are produced in China, rest 2/3rd of production line is divided in several countries in Asia, Latin America and Europe.
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  • Marketing Dissertation on Sona Castings Pvt Limited, an Indian Steel company
  • As businesses have evolved over the decades so are the management sciences. Many researchers, management Gurus have put across their ideas as to how an organization has to be run. The theories and con...More

    As businesses have evolved over the decades so are the management sciences. Many researchers, management Gurus have put across their ideas as to how an organization has to be run. The theories and concepts derived out of vast experience of that management experts work in real life management situations most of the time. However, there are times when even with careful planning going by the management books does not work. Similarly, an organization, which operates contrary to the management theories, flourishes. The reasons for such occasional failures of well planned organizational processes and success of an unorganized company can be many. Irrespective of the reasons, exceptions do exist. One such example is that of Sona Castings Private Limited, India. The company, without proper organizational structure and without marketing efforts is flourishing thanks to the high demand for steel castings and steel ingots in the market. The company is an established brand among the local buyers and suppliers due to its reliability. The company does not have a marketing department and yet the organization receives orders over the phone and castings and ingots are delivered depending upon the availability of the stock. The company does not advertise at all. However, the current high demand may not last long. And if the organization has to survive amid stiff competition in view of possible decreased demand in future, it has to make some fundamental changes to the organizational structure. There is also displeasure among junior workers due to dominance of long term serving senior workers. Given the volatile nature of Indian workers and their unions, the discontent might translate into strikes and lockouts. In order to avoid all these possibilities, this report suggests Sona Castings, a threefold change to the organization. The report first dwells on the Indian steel market, analyses strengths and weaknesses of Sona Castings and then makes recommendation to Sona Castings to migrate from hierarchical organizational structure to team organizational structure. The report also suggests Sona Casting to have a full-fledged marketing department. The report provides a marketing communication plan to Sona Castings. The report then finally provides a business expansion plan of the existing unit to cater to the present high demands of the market. The paper then suggests Sona Castings to tap steel markets of other Indian states. ... Less

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  • Marketing management assignment on Colgate Palmolive
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  • Marketing Management case study on Samsung
  • This paper answers the following questions on the case study –

    a) Identifies changes in the electronics marketing environment generally and discusses the drivers that have brought about these chan...More

    This paper answers the following questions on the case study –

    a) Identifies changes in the electronics marketing environment generally and discusses the drivers that have brought about these changes over the past 10 years

    b) Explains how the following planning tools can help Samsung with its investing decisions by develop its marketing objectives and strategies for all its products
    i) Boston Consulting Group’s Product Portfolio Analysis
    ii) Ansoff’s Growth Matrix


    c) Explains the concept of market segmentation and how this analytical approach can assist in the development of Samsungs cell phone product range and marketing mix
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  • Marketing management report on McDonalds
  • This report is based on the following requirement -

    As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Mana...More

    This report is based on the following requirement -

    As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Management:

    • With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organisation`s products.

    • In the light of the above findings, state and justify 3 Marketing objectives that your chosen organisation should pursue for this product over the next 3 year period.

    • Critically evaluate how and why the organisation`s Marketing plans for your chosen product must be strategically planned over the 3 year period.


    • Prepare and critically examine a detailed Marketing Communications plan for your chosen product, covering the 3 year planning period.

    In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyse the issues that your client organisation faces and to recommend marketing management solutions.


    • In the Annexure to the report, you must outline the key areas of study and research you have undertaken in a Gantt chart and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.
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  • Marketing mix Critique of ALDI supermarkets in Australia
  • This report analyzes the supermarket ALDI’s policies and tries to adopts a new marketing mix to help it to increase its competiveness and profitability....More

    This report analyzes the supermarket ALDI’s policies and tries to adopts a new marketing mix to help it to increase its competiveness and profitability. ... Less

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  • Marketing mix of Munchee Chocolate Marie biscuits from Ceylon Biscuits Limited
  • This report provides marketing analysis of Ceylon Biscuits Limited through the use of marketing mix....More

    This report provides marketing analysis of Ceylon Biscuits Limited through the use of marketing mix. ... Less

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  • Marketing Mix of Prodrive Car company
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  • Marketing plan analyzing the development of an organic line for a cosmetic company
  • In this era of fierce competition and extreme pressure from competitors, it is highly vital to formulate effective marketing strategies and plan to attain long term competitive edge and sustainability...More

    In this era of fierce competition and extreme pressure from competitors, it is highly vital to formulate effective marketing strategies and plan to attain long term competitive edge and sustainability. Organizations in almost all work domains are investing millions and billions of dollars every year to maintain a strong customer base and remain a step ahead in market.
    Taking the above thought into consideration, this brief proposal aims to highlight the marketing strategies that would be followed to publicize the new range of organic cosmetics introduced by Beauty UK Ltd. The aim of the proposal is to discuss the following aspects in detail:
    • Background of Beauty UK Ltd
    • Importance of Effective Marketing Planning Process
    • The 4Ps of Marketing
    • Effectively Managing the Marketing Process and the Team


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