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Showing 21 to 30 of 488 results.

  • Analysis of the E-commerce website www.bagborroworsteal.com
  • This assignment is based on the following description –

    Based on an e commerce website of your choice (www.bagborroworsteal.com), you are to
    1. State and describe the core aspects of the company’...More

    This assignment is based on the following description –

    Based on an e commerce website of your choice (www.bagborroworsteal.com), you are to
    1. State and describe the core aspects of the company’s existing Internet marketing strategy (marketing mix, e-CRM, virtual communities etc.)
    2. Analyze and evaluate the company’s current position and identify opportunities for improvement. This means that you will be expected to apply market analysis tools (e.g. SWOT, PESTLE, etc.) using market and company information (e.g. annual reports). You are expected to support your choice of analytical tools with relevant literature.
    3. Develop and propose a coherent Internet marketing plan, based on your practical understanding of the company’s flaws, and your theoretical review of relevant frameworks/concepts. This will help you to focus your report on specific issues and apply the theories you have learned in real situations
    4. Discuss the implications of your analysis, evaluation, and planning for practitioners and marketing decision-makers. The limitations of the theories, frameworks and concepts that you applied should be evaluated and discussed. Implications for implementation as regards Internet marketing should be addressed




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  • Analysis of the famous – “Nike Sweatshops case study”
  • NIKE, Inc. (NIKE) originally started as Blue Ribbon Sports was constructed on 25th January 1964 by Bill Bowerman and Philip Knight. Nike was originated from a Greek word Νίκη which is used to represen...More

    NIKE, Inc. (NIKE) originally started as Blue Ribbon Sports was constructed on 25th January 1964 by Bill Bowerman and Philip Knight. Nike was originated from a Greek word Νίκη which is used to represent the goddess of victory. The company deals with designing, establishing and marketing of accessories, footwear and apparels along with sports equipments. These products are sold in 170 countries all over the world through various retail outlets and NIKE owned retail outlets, along with e-retailing through Nike’s official websites. These products are used by baseball players along with football, tennis, volleyball, wrestling players. They are also popular among cheerleading squad, skateboarders, golfers, joggers and people keen in outdoor activities. Nike Golf, Nike Pro, Nike+. Nike Jordan and Nike skate boards are some of the brands owned by NIKE.
    The company has come up a long way facing accusations and still manages to be on the top, keeping its competitors behind. It faces tough competition from Reebok, Adidas, Puma, Timberland, Woodland and Red Tape.
    This report describes how Nike came into existence, its background information, target markets, brand image, competition and advertising and promotional strategies.

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  • Analysis of the famous Boo.com failure
  • Boo.com is a useful and only slightly dated example from the late 1990s. This summary case study is by no means comprehensive, but collates the key business background (part 1) and highlights some of...More

    Boo.com is a useful and only slightly dated example from the late 1990s. This summary case study is by no means comprehensive, but collates the key business background (part 1) and highlights some of the key causes of E-commerce marketing failures (part 2). Read the Background session, and using this, your own knowledge, and a critical perspective, identify the key issues contributing to the spectacular failure of this company.

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  • Analysis of the famous case study – ‘Enterprise Rent a Car’
  • Executive Summary 2
    Introduction 3
    ERAC Services and differentiation from competitors 3
    Business model of ERAC 5
    Service – profit chain 7
    Conclusion 9
    References 10
    ...More

    Executive Summary 2
    Introduction 3
    ERAC Services and differentiation from competitors 3
    Business model of ERAC 5
    Service – profit chain 7
    Conclusion 9
    References 10
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  • Analysis of the famous case study – ‘Femilet – A SME is seeking a foothold in the European lingerie market’
  • The paper contains the following –
    • THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
    • WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
    • MOST EFFECTIVE M...More

    The paper contains the following –
    • THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
    • WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
    • MOST EFFECTIVE MARKETING TOOL
    • PROS AND CONS OF SELLING ON THE INTERNET
    • WOULD IT BE RELEVANT TO EXPAND OUTSIDE EUROPE AND IF YES, THEN WHERE?
    • REFERENCES
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  • Analysis of the famous case study – ‘Focusing on multiple publics’ a marketing strategy adopted by ING Direct in Australia
  • The report is an analysis of case study “focusing on multiple public”. Focusing on multiple publics is the marketing strategy adopted by ING Direct in Australia. The strategy followed by ING Direct in...More

    The report is an analysis of case study “focusing on multiple public”. Focusing on multiple publics is the marketing strategy adopted by ING Direct in Australia. The strategy followed by ING Direct in Australia strongly supports the fact that it gives fuller customer satisfaction in a highly competitive market place. The emerging and evolving trends of globalization and internationalization have given birth to multiple challenges to firms in 21st century. To stay competitive, companies need to modify their marketing strategies from time to time so as to achieve competitive advantage. The report is divided into different sections to analyze importance of innovation in marketing strategy which is critical in a highly competitive market. The section on marketing strategy is the essence to brand building in current market scenario which gives stiff competition to small sized firms like ING Direct in Australia. The introduction of the report is a brief on current background of the bank and marketing in which it operates. Top delve into the concept, it explains about current marketing technique practiced by the company. The scope of the report is to draw on the importance of marketing strategies in 21st century. The literature review section of the paper makes it clear that competitive marketing strategy is the corner stone to success for any organization. For a service industry, customer satisfaction is the primary goal; the next section of the paper defines alternative marketing strategy to be adopted by the company to stay competitive in Australian banking industry. Furthermore the alternative marketing strategy has been analyzed by examining its advantages and disadvantages which determines success of a company. In the age of IT, e-commerce is a competitive marketing strategy which offers complete customer satisfaction which will enhance profitability and increase sales. The next section on recommendations delves into the implementation stage of alternative strategy. It further explains on how to minimize disadvantages faced by e commerce business strategy which will enhance sales and revenue for the company. The paper closes with a conclusion which clarifies the fact that ING Direct in Australian banking industry needs to modify its marketing strategy from time to time for greater market penetration and enhance profitability in a highly competitive market place.

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  • Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem
  • This report is based on the following tasks & Assessment criteria –
    1.1 Compare and contrast international and domestic marketing principles
    1.2 Discuss the nature of the growing global market en...More

    This report is based on the following tasks & Assessment criteria –
    1.1 Compare and contrast international and domestic marketing principles
    1.2 Discuss the nature of the growing global market environment (political, social, ecological Cultural, technological dimensions) for General Motors.
    1.3 Evaluate the practical marketing cross-cultural implications (e.g., language, culture, currency,
    Distance, trust, customs, knowledge, and ethics) of managing operations in China by General Motors.
    1.4 Identify market trends and potential market trends by distinguishing between, e.g., country,
    Region, European, Asia-Pacific etc. in terms of cultural differences in case of General Motors.
    2.1 Describe how project management techniques contribute to the development of operations
    Management in General Motors.
    2.2 Analyse the main differences between domestic, ethnocentric, polycentric and geocentric stages of International marketing development of General Motors.
    2.3 Analyse the distinctive nature of the market research process (primary and secondary
    Research, data access, collection, analysis) for international marketing for General Motors.
    2.4 Identify and explain country-market choice and market entry strategy options for General Motors.
    2.5 Evaluate the impact of cost leadership, differentiation and focus on branding, brand
    Strength and recognition in country-specific markets for General Motors.
    3.1 Discuss the differences between international product strategies such as standardisation
    Versus adaptation, extension versus innovation in General Motors.
    3.2 Discuss pricing strategies for market penetration (costs, productivity, and competition, organisational Objectives, product positioning and market adoption) in General Motors.
    3.3 Evaluate international communications campaign objectives with regard to target Audience, country, language, culture, message, media, feedback and impact on sales of General Motors.
    3.4 Discuss the delivery element of the mix (channel, logistics, distribution, storage,
    Shipping, packaging etc.) In relation to the international market for General Motors
    3.5 Discuss the importance of the provision of eservices to China for General Motors
    4.1 Evaluate planning models/tools such as life cycle, Ansoff matrix, Boston Consulting Group
    Portfolio matrix, 3Cs (customers, competitors, corporation), SWOT, PESTLE, segmentation,
    Strategic choice etc. in General Motors
    4.2 Discuss competitive strategies such as home, partnership, alliance, franchise, software centres, Production and co-production as they relate to international marketing for General Motors.
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  • Analysis of the famous case study – ‘Leveraging a Brand Asset – Dove’
  • “Dove’s Dormancy” 3
    Dove’s $4 Billion business 3
    Competition from P & G: 5
    Effect on Dove Beauty Bar: 5
    The First Mover Advantage: 7
    “Real Beauty campaign”: 7
    Conclusion: 8
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    “Dove’s Dormancy” 3
    Dove’s $4 Billion business 3
    Competition from P & G: 5
    Effect on Dove Beauty Bar: 5
    The First Mover Advantage: 7
    “Real Beauty campaign”: 7
    Conclusion: 8
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  • Analysis of the famous case study – ‘Nestle Pure life’
  • This paper analysis the following case study -



    Nestlé has flown into another storm concerning its approach to marketing in the Third World.

    Bottled water has been one of the success storie...More

    This paper analysis the following case study -



    Nestlé has flown into another storm concerning its approach to marketing in the Third World.

    Bottled water has been one of the success stories of the past 20 years. Always popular in some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth in the market in countries where previously people were perfectly happy to drink tap water. The growth in the world population, and consequently increasing pressure on freshwater supplies, means that tap water in many countries is either contaminated or (at best) tastes unpleasant owing to residues from the purification system.

    The problem for many of the firms in the industry has been the cost of purifying and bottling the water; traditional sources of mineral water, such as the Perrier springs, are inadequate to cope with the potential world supply. Nestlé’s answer to the problem is to source the water in China, where bottling costs are low, and rather than use expensive spring water, to purify ordinary tap water. This renders the water safe to drink, but at a fraction of the overall cost of using spring or mineral water.

    Nestlé initially entered the Asian market by buying out local brands. The company now owns over 50 local brands in Asia, and is lobbying governments in Pakistan, Ghana and the Philippines to allow foreign ownership of local companies. In some Asian countries, notably Thailand, the market has developed to the point where only the very poorest people would drink tap water; Nestlé hopes to achieve a similar success in countries such as Pakistan, where the company’s Pure Life brand was launched in 1999.

    Two months into the launch of the product, Nestle had won 60% of the Pakistani market for bottled water. Although the current projections for the market are low (Nestlé estimates that Pakistanis will drink an average 0.2 liters per annum of bottled water, compared with Italy’s average 154 liters per person), the potential for growth is correspondingly huge. In particular, Nestlé has not been slow to notice that the market growth in next-door India was 400% between 1993 and 1997.

    The company’s publicity campaign emphasizes the purity and safety aspects of the water. Store banners reading ‘Pure Safety. Pure Trust. The ideal water, from Nestlé with love’ are seen throughout the country, and billboards urge people to ‘Drink only Nestlé Pure Life’.

    Nestlé expects that most customers will come from the affluent, urban classes, and this poses a problem from the viewpoint of Third World pressure groups such as Oxfam. Oxfam points out that much of the tap water in Pakistan is of ‘debatable’ quality; about 80% of diseases in the Third World and one-third of the deaths are caused by contaminated water, and some commentators believe that Nestlé’s action in bottling water will actually worsen the situation, because it might reduce the political will to act in bringing all drinking water up to safe standards.

    Nestlé has also been criticized for some of the PR exercises undertaken on their behalf by their advertising agents; seminars were run explaining the health risks attached to drinking tap water, and ‘health education’ campaigns run in the Pakistani press also heightened fears about drinking any other water but Pure Life. Some of these activities were undertaken without Nestlé’s knowledge or approval, but they have resurrected memories of the baby-milk scandal of the 1970s and 1980s. The managing director of the Lahore Water Supply Company is reported as saying ‘These foreign companies are misleading people to make money.’

    Despite these problems, Nestlé is planning to spend up to $250m on bottling and marketing the water in Asia between 2000 and 2004. This includes spending $150m on a new bottling plant in China. In the longer term, if the Asian market reaches the same levels of consumption as most Western European markets, Nestlé stands to be in the forefront of the world bottled water market.



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  • Analysis of the famous case study – ‘Revenue management of Gondolas – maintaining the balance between tradition and revenue’ by Sheryl Kimes
  • This paper answers the following questions on the case study –

    Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table...More

    This paper answers the following questions on the case study –

    Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table 7.1 of text.
    Q. 2 What strategies are used to create flexible capacity and manage capacity by the firm? Evaluate the effectiveness of each.
    Q. 3 What strategies are used to create and shape demand patterns for the service by the firm? Are some more effective than others? Evaluate.
    Q. 4 How does the firm inventory demand? How does the firm manage the waiting time? Discuss the success or otherwise of these strategies.
    Q. 5 What changes to the firm’s management of capacity and demand would you recommend? Why.
    Q.6 Based on the analysis of issues discussed in the previous questions, what implications are there for marketing and the firm as a whole for the future? Draw out two implications, explain & justify

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