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Below are Essay & Assignments tackled by us on Marketing

Showing 291 to 300 of 488 results.

  • Marketing plan for McDonalds in Oman
  • McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to...More

    McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to reach the young children, TV advertisements, among several other strategies outlined in the plan are recommended. According to the plan, McDonald’s has a number of competitive advantages over the other players in the market, the major one being the fact that the firm has made a name in the markets as a respectable brand. Besides, the firm has always strived to adopt various kinds of technological tools in the production of its products, something that has placed it above the other competitors in the markets. Happy meal will be different from the other products that are being offered by the other players in the industry, and this will play a major role in the enhancement of the sales that will be made. The product will be unique, and at the same time, it will be very easily identifiable with the young children. ... Less

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  • Marketing plan for Munchee brand Chocolate Marie biscuit
  • The given study is about a brand called Munchee brand chocolate Marie Biscuit which one of the most leading manufacture of biscuits in Sri Lanka. The study is mainly focussed on to assess the present ...More

    The given study is about a brand called Munchee brand chocolate Marie Biscuit which one of the most leading manufacture of biscuits in Sri Lanka. The study is mainly focussed on to assess the present marketing approaches of the company, that is where they are presently and how is it performing in the Sri Lankan market with compare to its other competitors. To understand the present position of the company it is important to first know about the company’s mission and vision statement of the company form which an idea can be generated what the goals and objectives are set by the company. Secondly, to identify the present position it is important to know about the market scenario of the company which mainly includes marketing objectives and goals, competition analysis, market size and growth, pricing present positioning, value propositions. For every company brand name, segmentation and objectives plays a very vital role. This study will contain the review about the Munchee brand chocolate Marie Biscuit that can be found in the Sri Lankan market and having a look into the selling factors with regard to the brand. The study also will present a concise insight to the terms and will take out the examples from the selected brand (Mowen, 2014). ... Less

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  • Marketing plan for Powerade for entry into Indian market
  • The paper discusses marketing plan for Powerade launch on the Indian soils. Powerade is a sports drink, this market is globally expanding due to the increased consumer awareness. Powerade which is a p...More

    The paper discusses marketing plan for Powerade launch on the Indian soils. Powerade is a sports drink, this market is globally expanding due to the increased consumer awareness. Powerade which is a product of coca cola paves its way in Indian market and the marketing plan in the paper will be a tour from analysing the Indian market for sports drink and the actual launch of the product in the market. The market for sports drink in India is gradually expanding as the brand educates the customers. ... Less

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  • Marketing Plan for Procter & Gamble (P&G)
  • N/A
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  • Marketing plan for Procter & Gamble for launching a new brand in Indian Market
  • This report is based on the following requirement -
    Proctor & Gamble is an international company with a number of well-known brands.
     
    Develop a Marketing Plan to address the needs of ONE of the o...More

    This report is based on the following requirement -
    Proctor & Gamble is an international company with a number of well-known brands.
     
    Develop a Marketing Plan to address the needs of ONE of the options listed below:
     
    1) The launch of a new brand or product development extension in a country or economic zone you are
    familiar with.
    2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
    3) The launch of existing brand within the current company portfolio into a country or economic zone
    where it currently does not exist.

    ... Less

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  • Marketing plan for Razzle Holidays
  • Razzle Holiday (RH) grew from the Thomas Travel (TT), a private limited company set up in 1951 by Trevor Thomas as a traditional travel agency offering travel tickets and coach/train based family pack...More

    Razzle Holiday (RH) grew from the Thomas Travel (TT), a private limited company set up in 1951 by Trevor Thomas as a traditional travel agency offering travel tickets and coach/train based family package holidays to popular resorts. In the past five decades, RH has seen a lot of ups and downs in search of newer policies to expand their business and profits in the market. Since 1998, the company has been running in the hands of junior members of the family. ... Less

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  • Marketing Plan for Staples UK
  • “Staples UK was formed in 1992 when Staples purchased 48% of Maxi-Papier (Germany) launched a joint venture with Kingfisher (UK).” Staples UK are selling the various types of office products which inc...More

    “Staples UK was formed in 1992 when Staples purchased 48% of Maxi-Papier (Germany) launched a joint venture with Kingfisher (UK).” Staples UK are selling the various types of office products which includes office supplies (calendars, desk accessories, paper), office furniture, and office equipment (computers, printers, fax machines) it also including staplers and staples.( http://www.hoovers.com)
    They categories their products in terms of paper supplies, Ink and toner supplies, Technology, Office supplies, furniture and facilities. (http://www.staples.co.uk)
    Staples UK is a subsidiary of US-based Staples. Staples operate about 140 stores all over England. Along with stores staples sells office products online and by catalogue. “In a move that will boost its operations in Europe substantially, Staples UK's US parent company has agreed to acquire Dutch office supplies distributor Corporate Express NV for about $2.7 billion.” http://www.hoovers.com/staples-uk/--ID__135095--/freeuk-co-factsheet.xhtml
    In 2007, staples sale in UK was 16.1% compared to its sales all over Europe and ranks third in it sales figures in Europe with France and Germany having higher sales of staples product in Europe.
    ... Less

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  • Marketing plan for Subaru Oman
  • Marketing strategies of an organization enables it to influence the purchase decisions of the target segment. Organizations have to take in to consideration various aspects to before chalking out a ma...More

    Marketing strategies of an organization enables it to influence the purchase decisions of the target segment. Organizations have to take in to consideration various aspects to before chalking out a marketing plan and implementing it. The marketing strategy includes analysis of the market situation, which enables analysis of the organizational competencies and the competitor’s offerings, the other external environmental conditions, which can influence the sales of the product such as instability in the political and economic environment. Market situational analysis enables the organization to identify new opportunities and possible threats in the market, identify the changing needs of the customers and identify their competencies to provide the customers with products and services, which can meet their expectations. Marketing strategies based on this analysis enables organizations to use effective advertisement approaches such as social media, television, print media etc. to communicate to the customers about the new value, which theor new products can bring to them. The report includes a marketing plan for Subaru launch its new modes in Oman. ... Less

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  • Marketing plan for Subaru to achieve further growth in sales and market share for the next five years in the Omani market
  • Subaru Company is one of the automobile companies that have been experiencing growth in the past years. It is notable that one of the places where the business has been on the rise for this company is...More

    Subaru Company is one of the automobile companies that have been experiencing growth in the past years. It is notable that one of the places where the business has been on the rise for this company is Oman where they have OTE group as the distributor. They have experienced great market growth over the years where they had two of their motor vehicle models performing well in the market. The problem is how Subaru Company can improve their market share that is too low. They will use the weaknesses and threats in the SWOT analysis to improve their market growth. Subaru Company has unique quality products, but the problem is that they are not widely spread in the market.
    ... Less

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  • Marketing plan for the company of Gold Roast to enter into the Middle East market
  • The major objective of the paper is to evaluate the market of Middle East and to develop a marketing plan for the company of Gold Roast to enter into the Middle East market. Gold Roast is a coffee ret...More

    The major objective of the paper is to evaluate the market of Middle East and to develop a marketing plan for the company of Gold Roast to enter into the Middle East market. Gold Roast is a coffee retailing store and restaurant chain established in Singapore. The company is planning for its business expansion for the region of Middle East.
    For the business expansion into a developing economy definitely have a numerous prospects and growth opportunities for the company yet the risks for the developing markets are also to be evaluated for ensuring the success of the business. An elaborated environmental analysis has been done in the paper for the market of Middle East to comprehend the favorable and nor favorable condition of the region at present. A number of strategic tools has been employed to evaluate the current external conditions of Middle East, namely, STEEP analysis, SWOT, Porter’s five forces etc.
    The paper also develops extensive marketing strategies and marketing plan for the company of Gold Roast to enter successfully into the Middle East market. For developing the marketing plan the identification of the key marketing objectives of the company and the target customer of Gold Roast has being highlighted. The marketing mix which would be applied by the company as a apart of their marketing strategy has been explained in the paper.
    The budget for the marketing plan and the contingency planning of the company has also being developed. The implementation calendar and the different phases of the marketing plan have also been provided to facilitate the expansion plan of the company. The paper concludes with a number of recommendations for the next 5 years of planning for Gold Roast to establish successfully into the Middle East market. ... Less

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