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Below are Essay & Assignments tackled by us on Marketing

Showing 301 to 310 of 488 results.

  • Marketing plan for the Graduate School of Law and Business (GSLB) of RMIT University, Australia
  • The Graduate School of Law and Business which were two different schools are now being merged into one by the RMIT University. This is an innovative and dynamic move by the RMIT University. This just ...More

    The Graduate School of Law and Business which were two different schools are now being merged into one by the RMIT University. This is an innovative and dynamic move by the RMIT University. This just does not help in financial management and running of the institutions but also throws new light onto the revolutionary ideas that could come with the merging of the two courses. It also throws new challenges to the staff of the institutions to manage both the streams under one roof.

    The following report is a marketing plan to launch this new venture and also to create a brand image for GSBL. Market research will be given prime importance in planning the strategy. Surveys will be organized through out the nation using different mediums like print media, electronic media and also a dedicated team will be formed to conduct on hand surveys. Depending on the results of these surveys a detailed strategy will be adopted to market brand GSBL.

    Professional advertising and software companies will be hired to create a logo and an informative but user-friendly website. The brand GSBL will be advertised through out the nation using different mass communication mediums like newspaper, television, radio, internet, educational agents. Tie-ups with advertising agencies will be an essential part of the plan in promoting GSBL. Websites and social networking sites will be given importance as they use the most effective way of promoting, word of mouth.

    A PR team would be setup which will look into the establishing of call centre and conduction of press conferences. The PR team will also be responsible for tie ups with different educational agencies through out the nation. The dedicated team mentioned earlier responsible for surveys will come under the PR team and will report to the PR manager.

    A team from GSBL will take part in the educational fairs that will be conducted across the nation. This helps in promoting the GSBL to a larger audience. Successful alumni’s of the institutions will be rolled into the marketing plan.

    A detailed plan of action is chalked out and the budget is also given. Recommendations have been made at the end to improve and make the venture more appealing to the students.
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  • Marketing plan for The Rock Fitness Centre
  • Marketing is one of the main functions of the organizations and is mostly customer oriented (Armstrong et al., 2012). It acts as a shield for processes incorporating product research and development, ...More

    Marketing is one of the main functions of the organizations and is mostly customer oriented (Armstrong et al., 2012). It acts as a shield for processes incorporating product research and development, promotion and advertising and sales of goods and service. Marketing helps organization gain benefits of formulating brand recognition gain and retain prospective clients, identify potential customers, provide necessary information, and helps achieve break-even faster, establish trust, enhances new customers through referrals, and managing issues and complexity (Kotler & Keller, 2007).
    The Rock Fitness Centre is a new venture formed in Samoa Community which is greatly occupied with the issue of enhancing rate of obesity. Health care becoming a major concern for the people all over the world, it has been found that 95% people on the island of Samoa Obese. So the demand for the gym and nutritional guidance is high for the people. Formulating the new gym seems to have positive prospects for the new venture as the market already exists. ... Less

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  • Marketing plan for Travel agencies in Australian Travel Industry
  • The current status of Australian tourism in the context of global scenario was reviewed. The long term projections require Australia to be ready to receive more than the present tourist inflows by 201...More

    The current status of Australian tourism in the context of global scenario was reviewed. The long term projections require Australia to be ready to receive more than the present tourist inflows by 2012. Currently, there is a small declining trend in tourist arrivals in Australia. This needs to be rectified. All these point to the need for a carefully worked out tourism marketing strategy for Australia.
    Travel agencies are involved in tourism in a variety of ways. They are the intermediaries between tourist destinations and customers. They can assume significant promotional roles. With widespread internet facility available, conventional services of travel agencies are outdated. Hence, they should focus on services only they can render. These include serving special categories of tourists, offering package services and consultation. There are many, who still rely on travel services for first hand information on visits to tourism destinations.
    After reviewing marketing theories related to tourism, tourism marketing and its component were analysed. Specific role of travel agencies for tourism marketing was examined. Various aspects of tourism marketing and the role of travel agencies were explained with the help of an illustrative example of selling Australia to Japanese tourists. This example adequately demonstrated sequential events of market segmentation, market positioning and action strategies. Specific recommendations have been given for Australian tourism marketing. Limitations of this study are also discussed.
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  • Marketing plan for Villa Pileggi
  • The paper focuses on the generation of a marketing plan for an olive oil producing company, Villa Pileggi such that it aims to understand the expectations and needs of the client and thereby endeavors...More

    The paper focuses on the generation of a marketing plan for an olive oil producing company, Villa Pileggi such that it aims to understand the expectations and needs of the client and thereby endeavors to generate marketing objectives based on the same. Further it would also focus on analyzing the SWOT parameters of the company along with focusing on segmenting and targeting the specific consumer market for the marketing of the olive products. The above activities potentially contribute in the generation of needed strategies relating to product, pricing, promotion, place, process, people and physical evidence to rightly market its products amongst its different competitors. ... Less

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  • Marketing plan of McDonalds for its new product McChicken Pizza
  • With the competition in today’s business world being the best and most challenging in the recorded history, companies have to be at their innovative and strategic best to succeed and continue to grow....More

    With the competition in today’s business world being the best and most challenging in the recorded history, companies have to be at their innovative and strategic best to succeed and continue to grow. With such intense competition it becomes highly important for any company to innovate and differentiate its products and services to out-do the other and hold its position in the market. New products and services are the need of the hour and even more important is a marketing plan and a strategy to launch the product or the service that ensures the success of the product or the service.

    This report is a marketing plan for the launch of a new product by McDonald’s Australia Limited. Even though McDonald’s is operational across the globe, the product will be test launched in Australia and the marketing plan will be concentrated on the Australian fast food market only.
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  • Marketing plan of Seachange Technology for its new product Scuba Shark Shield
  • Seachange Technology plan to release an eco-friendly shark repellent device which will be known as the Scuba Shark Shield. A promotional image can be seen on the report title page.

    Our goal is to a...More

    Seachange Technology plan to release an eco-friendly shark repellent device which will be known as the Scuba Shark Shield. A promotional image can be seen on the report title page.

    Our goal is to achieve 100% customer satisfaction so our focus will be on product quality; the Shark Shield will never fail (excluding battery life). We will be the first company to enter this specific industry so to take advantage of our first mover advantage we will do substantial promotion to gain maximum market share before any competitors arise.

    Our demographic is mainly middle-aged with above average income and they spend on average $1300 per year in scuba diving and they prefer quality over value. After conducting a survey it was found that 50% of scuba divers would either definitely buy or possibly buy the Shark Shield. We will be advertising the quality of our product and our target market share is 30% of scuba divers after 5 years.

    The sale price of the Shark Shield is $750 including $600 in expenses and a $150 (25%) markup. Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we expect the audience won’t perceive the price as too high.

    The capital we require to start the project is $840,000 which covers all initial development expenses, ongoing expenses will be covered by sales. The loan will be paid off over a 5 year period.

    Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, sponsorship and affiliation.

    Quality is our primary concern so we will be implementing quality control systems including: audits, documentation and meeting Australian regulatory standards.
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  • Marketing plan on ‘Aussie Pooch Mobile’
  • Today life has become very busy and stressful and many people have developed a liking for having pets at home. Dogs are the most common pet opted for which helps them to reduce their stress and they a...More

    Today life has become very busy and stressful and many people have developed a liking for having pets at home. Dogs are the most common pet opted for which helps them to reduce their stress and they are loyal and faithful. The importance of dog care is equally increased and due to busy schedule not many can take care of their pets regularly. Aussie Pooch Mobile is a Australian based company which has introduced dog care services for such people. It has been in this service for long time and has different services for dog care along with which they provide expert advice for the same. They are well established in Australia and due to the franchising concept they have expanded their business easily. They have entered the international market as well and are planning to expand further in the potential countries. The essay speaks about their marketing plan which has benefited them and how they plan to expand internationally.



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  • Marketing plan on Apple
  • This report is a marketing plan for Apple Inc., and the primary recipients of the plan are the Board of Directors of Apple. In order to design the marketing plan, various tools will be used to analyse...More

    This report is a marketing plan for Apple Inc., and the primary recipients of the plan are the Board of Directors of Apple. In order to design the marketing plan, various tools will be used to analyse the market and strategy of the company. Founded in 1976, Apple has today become Multinational Corporation with computers as its main products has today diversified into a range of products in personal computers, computer software and consumer electronics. ... Less

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  • Marketing Plan on Bigpond, Australia
  • – This assignment is based on the following assignment question –

    Students are required to complete a service organization evaluation and services marketing plan on a service company of their choi...More

    – This assignment is based on the following assignment question –

    Students are required to complete a service organization evaluation and services marketing plan on a service company of their choice. NB: this firm must be a service firm offering services not product e.g. superannuation and financial planning, theme parks, cinemas, banks, etc. Students are required to write a practical marketing plan report to fully demonstrate their understanding of the services marketing implications of that company. As many companies offer a portfolio of services, students should aim to select the service offering of the organization and conduct an indepth analysison that service offering. Importantly, theoretical advancesin services and relationship marketing should be critically examined, considered and incorporated into the marketing plan recommendations offered. The report should aim to offer coverage of the current strategies the organization uses to define, deliver and marketing their service by performing analysis of the current market situation of the service, its positioning, market activity, competitors, customer profile and marketing strategies including pricing and customer service. The students should offer recommendations and action plan to maintain or improve the current strategies used by the firm in the form of a marketing plan. It is essential that student use current academic and practical literature and reference according to structured academic writing.

    The company chosen is BIGPOND, Australia.
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  • Marketing Plan on Crown Casino, Australia
  • Crown Casino and Entertainment complex is located on the bank of river Yarra, in Melbourne, Australia. It was opened in 1997. It was moved to the current location from World Trade Centre, Melbourne, w...More

    Crown Casino and Entertainment complex is located on the bank of river Yarra, in Melbourne, Australia. It was opened in 1997. It was moved to the current location from World Trade Centre, Melbourne, where it was operational from 1991. It offers a wide range of products and services to its customers like luxury hotels, restaurants, gambling, bars, nightclubs, movies, music shows, conference halls, interactive games, shopping, etc. Crown is known for its world class standards that it has set. There is a lot of competition from small hotels and other companies which concentrate only on one segment of the market. Crown has to come up with various strategies to beat this competition. Crown has used unique ways to promote its products and services. It has introduces offers like package services wherein customers can choose a multiple services and pay a lot lesser if they had chooses individually. Crown also has come with its Crown Gift idea which allows customers to gift their loved ones Crown package services. Crown has adopted the event-marketing strategy which allows Crown market the various events that are organized at Crown and at the same time promote its own services. Crown also has a great website designed, which provides the customers with all the necessary information that they need and also allows them to make online reservations. Crown also promotes its products by sending email notifications to the customers about the events, offers, services and other activities at Crown. The responsibility of doing this is given to the agency nextdigital. Crown also has tried to keep its gambling practices as legal as possible but there are instances where Crown has fined breaches in the Casino Control Act 1991. The author also recommends Crown to diversify geographically and concentrate on pricing.


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