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Below are Essay & Assignments tackled by us on Marketing

Showing 311 to 320 of 488 results.

  • Marketing plan on Eastman Kodak, UK
  • This assignment is based on the following assignment question –

    You have been appointed by Eastman Kodak in the UK as a Marketing Consultant. In this role you are required to identify two product...More

    This assignment is based on the following assignment question –

    You have been appointed by Eastman Kodak in the UK as a Marketing Consultant. In this role you are required to identify two product categories and prepare a three-year marketing plan for the UK for each of these product categories. You will also focus on one specific customer segment and justify the choice for both the product segments chosen and customer target group selected in your report.


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  • Marketing plan on Etihad Airlines
  • The report aims at presenting a marketing plan for Etihad Airlines to promote sustainability within the organization. The purpose of this paper is to create a campaign on a short term basis dealing wi...More

    The report aims at presenting a marketing plan for Etihad Airlines to promote sustainability within the organization. The purpose of this paper is to create a campaign on a short term basis dealing with specific goals, deadlines and budget. The report covers various sections and an effort has been made to understand sustainable marketing within organizations covering aspects like target market, 3BL, marketing mix, repositioning and marketing budget. ... Less

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  • Marketing Plan on In and Out Burger
  • The major objective of the paper is to develop a marketing plan for the In and Out burger fast food chain. In the year 1948, Harry and Esther Snyder founded this fast food chain in Baldwin Park, Calif...More

    The major objective of the paper is to develop a marketing plan for the In and Out burger fast food chain. In the year 1948, Harry and Esther Snyder founded this fast food chain in Baldwin Park, California. The unique idea of offering drive through hamburger to the customers succeeded in increasing the population of this fast food chain. The philosophy of the In and Out Burger is to offer the freshest and the superior quality of foods and services to the customers in a friendly and clean environment (In and Out Burger).
    In this report the situation analysis for In and Out burger is being conducted to develop the marketing plan for the fast food chain which will help the company to create the brand awareness in the target market and to enhance their total market share. For the situational analysis different tools has been employed like the SWOT analysis, Porter five forces, market summary etc. The marketing strategy is also being analyzed which would help the management of In and Out burger to position their products and services successfully in the target market and to increase their sales revenue to ensure the expansion, growth and sustainability for the company.
    Financial analysis to comprehend the sales forecast, expense forecast and breakeven is also established for In and Out Burger along with the control measures
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  • Marketing plan on Joy top Toothbrush
  • “A smile is a curve that sets everything straight”. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum tooth paste know as “Joy...More

    “A smile is a curve that sets everything straight”. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum tooth paste know as “Joy-Top”.
    Dental hygiene is the most important part of dental care. This preserves the charming smile in most efficient manner. Primarily, good dental hygiene is essential to the health of the mouth which can be maintained by brushing teeth twice a day. It is also essential in a cosmetic manner. Pleasant, healthy smile makes a personality look more confident and thus makes them feel healthier while interacting with people.
    Bic Corporations, leading manufacturers of disposal pens, lighters and shavers. Manufacturing facilities are extensive in north and South America including Toronto, Canada, Milford, Connecticut, Clearwater, and St. Petersburg, Florida, Guatemala city and Mexico. Their products are low cost plastic items. The most affordable in their category are pens, lighter and shavers. Half of the company’s production, sales and earnings lie on pens. The most prominent product is “Clear plastic ball point” Bic’s lighter is top seller in North America. It also makes correction fluid and pens and has acquired a premium pen manufacturing position.
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  • Marketing plan on Kraft Food Ltd, Australia
  • The major postulates which can be drawn from the following article can be categorized as follows:
     The strong foundation of business in Australia by The Kraft foods group;
     The overwhelming reputa...More

    The major postulates which can be drawn from the following article can be categorized as follows:
     The strong foundation of business in Australia by The Kraft foods group;
     The overwhelming reputation it has gained via its socialist, environment friendly faces;
     The outstanding research standings in terms of revenues earned in Australia;
     The major points in this marketing plan have presented data about recent researches which will enable the marketing team to plan practically & perfectly for a new product.
     The implications that the marketing plan implementation bring will be steady & long lasting if implemented accordingly.
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  • Marketing plan on Kraft Foods
  • The paper discusses about product development extension by Kraft Food Inc. which is scheduled to launch a new natural energy drink which has several heath benefits and does not have any caffeine. The ...More

    The paper discusses about product development extension by Kraft Food Inc. which is scheduled to launch a new natural energy drink which has several heath benefits and does not have any caffeine. The paper discusses the situational analysis to measure the various external and internal factors which can influence the marketing strategy of the new product. The paper then discusses the marketing objective and marketing plan through various frameworks such as market segmentation, positioning, differentiation and marketing mix. The paper also provides a marketing budget at the end. ... Less

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  • Marketing plan on Metro Parking
  • Metro Parking, both a professional car park operator and system integrator, provides high-calibre car park services to meet customers’ needs since 1992 (Metro Parking 2010). They are well known and re...More

    Metro Parking, both a professional car park operator and system integrator, provides high-calibre car park services to meet customers’ needs since 1992 (Metro Parking 2010). They are well known and respected as Singapore’s first-rate consultancy, service and equipment provider in professional car park management. Throughout the years, Metro Parking has proved to be incomparable in the industry and is the only car park management company with numerous accomplishments.

    This plan seeks to generate an increase in the market share in target market, profit margin, car park equipment sales and retain existing customers by utilising the information obtained from retainer consulting, project consulting and market research, compared to the previous fiscal year.

    Key focus points of this plan leans towards generating more brand awareness, gaining a bigger market presence and the targeted increase in sales-revenue. The following will be elaborated in the tables presented in this plan. Figures shown are based on predictions of the next three years attainable by meeting the objective of being customer focused. Procuring new customers and retaining existing customers would be essential in the process of maintaining the positioning as an all-in-one solution provider while reducing competition, improve car park equipment pricing, sales and reducing risk.
    With the marketing strategies in place and the heightened brand awareness, Metro Parking can expect to see an increase in its market share and value. Therefore, leading up to a greater success in its revenue growth and enhanced positioning as an all-in-one solution provider in the parking industry.
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  • Marketing plan on Mondelez International inc
  • Mondelez International Inc. is a part of Kraft Foods Inc., which focuses on international snacks and confectionary 2012 (Mondelez International, 2013). The company is one of the largest snack companie...More

    Mondelez International Inc. is a part of Kraft Foods Inc., which focuses on international snacks and confectionary 2012 (Mondelez International, 2013). The company is one of the largest snack companies in the world with net revenues of $35 billion in the year 2012 (Mondelez International, 2013). The report discusses about the new product launch as part of the business extension plan of Mondelez International. It aims to launch a new natural energy drink, which has several health benefits. The report discusses the marketing audit and evaluation of potential segment, which will enable the company to use effective strategies through marketing mix. In the end of the report an action plan is chalked out for effective launch of the product in the new market and creates a new value to its customers. ... Less

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  • Marketing Plan on Mortein
  • The night-long noisy buzz of mosquitoes that disturbs our sleep is music to the ears of the Rs1, 100-crore mosquito repellent industry. Sound hilarious and black humour. But true!
    Everyone agrees tha...More

    The night-long noisy buzz of mosquitoes that disturbs our sleep is music to the ears of the Rs1, 100-crore mosquito repellent industry. Sound hilarious and black humour. But true!
    Everyone agrees that Australia is one of the best places on earth to live and so do bugs. Flies, cockroaches and mosquitoes in particular are part of a way of life for most Australians. With this potential of market segment in Australia insecticides industry reaps high figures in heir finance sheets
    With its lucrative product range, Mortein capture approx 45% of Australian market and has been dealing with these problems in Australia for over 100 years and now competes in all three segments of the market.
    ‘More smart, more safe, Mortein’, catchphrase along with Louie animated character gives Mortein a brand image in ad world. This market plan explores the industry at broader perspective in context to Mortein brand. Trends, strategy and plan have been proposed for the brand that will help Mortein to further monetize and penetrate more deeply into the market.
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  • Marketing plan on Nivea
  • The report is a marketing plan for Nivea’s new product and service launched in the market. The development of marketing plan is a buzzword in corporate world nowadays. In a lay person terms, the marke...More

    The report is a marketing plan for Nivea’s new product and service launched in the market. The development of marketing plan is a buzzword in corporate world nowadays. In a lay person terms, the marketing plan discusses, analyzes, and initiates decision making and call for action that Nivea should undertake to attain a competitive position in the market. The report is a detailed analysis of marketing plan for Nivea’s new product which is an after shaving cream for men. The target market for the product chosen is Malaysia. For easy understanding and convenience, the marketing report is divided into different sections which explain the process and determination of success of the product. The report begins with competitive marketing analysis of Nivea men cream in the market. Furthermore the analysis depicts the strength, weakness, opportunity and threat in target market which will help in designing marketing strategy for the brand. The sub section on competition analysis analyzes Nivea’s position in the cosmetic market and this information will help us in designing marketing strategy in a way which helps capture large target audience. The second section of the paper talks about marketing strategy based on strategy, targeting and positioning statement. The marketing mix of the new cream launched will explain how the cream is made competitive to increase market share. The third section highlights on financial indication of the brand. It assesses the current position of Nivea in the market and how the new product launched will prove to be profitable for the stakeholders. To explain this, the position of Nivea has been analyzed based on their financial statements. The paper closes with a brief on implementation and control measures which Nivea would have to incorporate to ensure sound growth and back up in case of crisis. The aim of the report is to yield profitable strategy for Nivea’s new product range. ... Less

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