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Below are Essay & Assignments tackled by us on Marketing

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  • Marketing plan on NRG potato chips
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  • Marketing Plan on Rip Curl, Australia
  • – Rip Curl founded in 1969 by two surfing enthusiasts, Doug “Claw” Warbrick and Brian “Sing Ding” Singer in Torquay, Victoria, has to day grown on to become a multi-national, multi billion dollar comp...More

    – Rip Curl founded in 1969 by two surfing enthusiasts, Doug “Claw” Warbrick and Brian “Sing Ding” Singer in Torquay, Victoria, has to day grown on to become a multi-national, multi billion dollar company. It started with surf boards, then wet suits and today it has a wide range of products from clothing to accessories. Rip Curl has believed in producing quality products and i8n doing so it has adopted the best technology and ideas. In the four decade journey the founders have not forgotten their roots and even to day surf and board sport is their core focus. Their philosophy of search is the driving force behind their success. ‘Live the search’ has given them an identity and also it has helped them to connect with its customers. Rip Curl has sponsored various professional surfers, soul surfers and it also has promoted the sport by conducting events like Rip Curl Pro. The company has grown on to become an international brand and their distribution strategy has to be appreciated. Rip Curl sells its ideas, designs and technology to other company to make and sell goods for Rip Curl. Today 9 licensees make and sell Rip Curl Products across the globe. Focus strategy that they have adopted allows them to concentrate on quality and pricing is only given second preference.
    The author recommends Rip Curl to venture into new markets, make better use of e-commerce and to promote the sport of surfing on a global stage.
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  • Marketing plan on Samsung Galaxy S4
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  • Marketing Plan on SportsGirl Australia
  • Sportsgirl Australia has established itself as Australia’s most successful fashion brand over the past six decades. Their products are funky and fresh and target the modern day women. Sportsgirl has b...More

    Sportsgirl Australia has established itself as Australia’s most successful fashion brand over the past six decades. Their products are funky and fresh and target the modern day women. Sportsgirl has been to reinvent itself over a period of time and that has been the reason for its success. The challenges and competition of the fashion market has made Sportsgirl even stronger and it has emerged as a better brand. Sportsgirl has more than 100 retails stores across the nation and recently it opened its flagship store in Melbourne. Sportsgirl takes great care in making the shopping experience more pleasant by its live music shows and celebrity events at t\its stores. The flagship store is not just a shopping place and also a hangout. Sportsgirl has also used e-commerce to the best effect by making online shopping available for its customers. It also has effectively used social networking site like , and to promote and advertise its products. Innovation and creativeness is sports girl main strength. Its weakness is that it only concentrates on one section of the public. The financial position of the company gives them the freedom to venture into new markets. The growing competition from local and international brands is a major threat to the company. The main objectives the company are to increase their customer’s online experience and to maintain and enhance Sportsgirl’s brand leadership.
    The recommendations made to the company are:
    • To venture into new markets
    • To involve all age groups in their marketing strategy
    • To venture into other aspects of fashion and entertainment

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  • Marketing plan on Triumph Motorcycles to enter Oman market
  • A resurgent Triumph Motorcycles Ltd. has already made its presence felt in British market and Hollywood. Now it wants to enter Omani market to seal its presence besides rivals as Harley Davidson, Duca...More

    A resurgent Triumph Motorcycles Ltd. has already made its presence felt in British market and Hollywood. Now it wants to enter Omani market to seal its presence besides rivals as Harley Davidson, Ducati, BMW and Japanese motorcycle manufacturers of heavy bikes and super heavy motorbikes.
    Global marketing rests on the basic concept that buyers might be separated by distances but their tastes and preferences essentially remain the same while retaining fair amount of distinctiveness. Thus, any company attempting to market globally must devise a single promotion strategy that would be applicable across diverse markets and nations (Rugman and Girod 2003). Moreover, there must be uniformity in brand name, packaging and product range unless of course it is considered offensive in specific countries and cultures (Vahlne and Johanson 2002).
    In fact, standardization is the hallmark of a global marketer (Schmitt and Simonson 1997). But standardization has to be tempered by a fair amount of customization to suit consumer preferences of different countries and a successful global marketer is one that is able to strike the right balance between customization and standardization (Keegan 2001). This approach is well described by the oft repeated marketing adage ‘think globally and act locally’.
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  • Marketing Plan Task for Mercedes Benz Oman
  • This report is based on the following requirement -

    According to Clive Hammond, CEO of Zawawi Trading Company Automotive, Mercedes-Benz Oman has a “continuing commitment to delivering the Best Cus...More

    This report is based on the following requirement -

    According to Clive Hammond, CEO of Zawawi Trading Company Automotive, Mercedes-Benz Oman has a “continuing commitment to delivering the Best Customer Experience” (12th June, 2016).
    Based on the aforementioned, you have been approached by Clive Hammond, in your capacity as a Marketing Consultant, to develop a marketing plan for Mercedes-Benz Oman, with the objective of enhancing customer experience and satisfaction for the next two years.

    Your Marketing Plan must include the following:

    • Executive Summary
    • Current market and company situational analysis, including the competition, consumer behaviour, SWOT and/or PEST analyses.
    • Market Segmentation- this should emanate from your market situational analysis. You must identify current and possibly new market segments for Mercedes-Benz Oman. I would suggest that you focus only on the motor car segments.
    • Marketing Plan Objectives – must be specific and realistic.
    • Marketing mix strategy recommendations- these should stem from the market and company situational analysis. Your recommendations must be relevant to the segments identified in your market situational analysis.
    • Evaluation and Control – how would the plan be monitored? What tools would you employ?
    • Budget- provide a costing for each of your marketing mix strategy. I do not expect you to come up with specific figures, but your costing should be based on research. ... Less

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  • Marketing Principles assignment on Parcelforce Worldwide
  • This assignment is based on the following scenario –

    Scenario
    Parcelforce is looking for a Marketing Executive who can work as part of the Marketing team to develop the brand name and company ove...More

    This assignment is based on the following scenario –

    Scenario
    Parcelforce is looking for a Marketing Executive who can work as part of the Marketing team to develop the brand name and company over the next 10 years. The successful candidate will undertake projects in the Marketing Department, and be entrusted to undertake research to enhance the Parcelforce marketing plan. The company has some exciting plans for future development and is looking for a Marketing Executive with new ideas that will help them meet their objectives. The successful candidate should be able to apply their knowledge about the company and their understanding of the extended marketing mix to help the company compete with global rivals and increase their market share. This accompanying information about Parcelforce has been sent with your invitation to interview to provide you with information about the company, their objectives, their marketing approach, their brand vision and strategy. You would be expected to research the company further. The interview process to recruit the best graduate for the role or Marketing Executive will involve two tasks: one individual and one group activity to help the company see how you work both in a team and alone. The first task involves preparing a handout. This should identify and analyse the individual elements of the extended marketing mix in relation to the company and demonstrate a thorough knowledge and understanding of the company to the selection committee.
    The second task involves delivering a group presentation to the selection committee. In this you will be expected to apply the extended marketing mix to different segments and contexts relating to Parcelforce.
    These tasks are described in detail below:

    As part of Parcelforce's interview process to choose the best candidate for the position of Marketing Executive you are required to produce a handout about the company for the interview panel. This should fulfil the criteria below. Your notes in the handout should be in bullet points, attractively presented in a clear, logical manner. You can also use models, diagrams, graphs and charts as well as key terminology and definitions.
    You should read the information given, and research the company further to produce this handout. It should demonstrate your ability to identify and analyse the individual elements of the extended marketing mix in relation to Parcelforce.
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  • Marketing process assignment on Starbucks
  • This assignment answers the following questions on Starbucks –

    1. State the organisation’s mission, vision and the purpose for which it exists (this information should be available from the compan...More

    This assignment answers the following questions on Starbucks –

    1. State the organisation’s mission, vision and the purpose for which it exists (this information should be available from the company website or by asking the owner).
    2. What are the stated strategic objectives of the organisation? State the strategic directions that the company is taking. You should be able to ascertain these by asking the company owner/ manager or by analysing the past actions of the company in the market.
    3. Examine the previous marketing activities and positioning strategies of the organisation. Have they been effective? Why or why not? Has the company seized the opportunities available to it effectively in the past? Why or why not?
    4. Identify previous successes and failures in the market place that the organisation has had. Why did these occur? Was it due to external factors such as changes in the market place or internal factors? Explain.
    5. Conduct a full situation analysis for the company using the following subheadings (NB depending on the company not all of the subheadings may apply):
    a. Political/ legal situation
    b. Economic situation
    c. Technological situation
    d. Social/ cultural environment
    e. Ecological/ ethical issues
    f. Competitors
    g. Suppliers
    h. Customers
    i. Product strategies
    j. Price strategies
    k. Distribution strategies
    l. Promotional strategies
    m. Any other pertinent information that you feel will impact on the company or their product offerings.
    6. From the information that you have extracted on the company in the situation analysis, now conduct a SWOT analysis. You may use a table or bullet points to explain the strengths, weaknesses, opportunities and threats that you have identified as facing the organisation.


    7. From the SWOT analysis you have just completed, what are the biggest or best opportunities currently available to the company?
    a. Is the company in a position to take advantage of these in terms of resources, personnel, market share and financial position? Why or why not?
    b. Do these opportunities fit with the company’s stated mission and strategic objectives?
    c. Do these opportunities align with the company’s current client base?
    d. Are there other long term opportunities that you can identify for the organisation?
    e. What risks are apparent in pursuing these opportunities? Do contingency measures need to be put in place to mitigate these risks?

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  • Marketing Profile report on Woolworths
  • Marketing and market orientation are the most important components, which influence the organization’s sustainability and profitability. Today, market orientation has gained significant importance due...More

    Marketing and market orientation are the most important components, which influence the organization’s sustainability and profitability. Today, market orientation has gained significant importance due to the growing competition and customer demands. The orientation to the marketplace enables organization to have a competitive advantage in the market by offering products the customer’s desire. In the process of market orientation the organizations have to consider the various factors such as market needs, competitive forces and develop their capabilities to successfully introduce their products and services in a manner that it is well accepted in the market and provides the company a competitive edge over others. Woolworths continues to be successful as the market leader in the retail industry in Australia since it has continued to be customer focused and faces less competition in the market. But due to its continuous high market share it has not focused enough on differentiation or further enhancing the products, which has started acting as a threat and hence it needs to further analyze the market opportunity and customer demands through market research and offer quality and differentiated products.
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  • Marketing Questions
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