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Below are Essay & Assignments tackled by us on Marketing

Showing 331 to 340 of 488 results.

  • Marketing report analysing the characteristics and factors that influence a product using the example of Washing machine
  • The last century has seen tremendous improvements in science and technology and this in turn has resulted in technological developments that have made an impact on the industries. The products and ser...More

    The last century has seen tremendous improvements in science and technology and this in turn has resulted in technological developments that have made an impact on the industries. The products and services have grown manifold to what they were 50 years ago and so has the competition in the market. In such a competitive world, innovation becomes very important, both in designing and marketing the products or services. Hence, it is very important for a company to analyse and understand the market before developing and marketing a product or a service to achieve commercial success. It becomes vital to identify the characteristics of a product related to innovation, design, promotion from a marketing perspective.

    This report is aimed at understanding and identifying the characteristics and factors that influence a product. In order to do so, washing machine, which is a consumer product, is chosen for analysis. The author first explains from a marketing perspective why a washing machine is chosen for analysis and identifies characteristics of the product from a marketing perspective. The characteristics of washing machine are critically evaluated. The benefits of changes in the washing machine over time on the consumer and the manufactures are analysed. Concepts like commoditization and mass customization are introduced. The changes in design and marketing strategy and their implications are studied. The report is concluded by discussing how a washing machine appeals as a brand, and the case study of Whirlpool Corporation.
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  • Marketing report on BMW
  • This report is about the marketing undertaken by BMW Group in the sports and premium car segments. The costs and benefits of the marketing are covered along with the segmenting, targeting and position...More

    This report is about the marketing undertaken by BMW Group in the sports and premium car segments. The costs and benefits of the marketing are covered along with the segmenting, targeting and positioning. The marketing mix is analysed and the new positioning is also discussed. ... Less

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  • Marketing report on Kingfisher Beer
  • The project report is based on Kingfisher beer which is a brand of United Breweries. The company started its operations in small part of South India and today have its presence in more than 52 countri...More

    The project report is based on Kingfisher beer which is a brand of United Breweries. The company started its operations in small part of South India and today have its presence in more than 52 countries across the world. Kingfisher beer has successfully established itself as the fastest growing beer brand and today occupies a strong customer base across the world. Kingfisher beer stands a good hold in beer industry and occupies 55% of market share in Indian beer market alone. The report presents strategic analysis of the brand in Indian and UK market. The company owes its success to marketing plan and marketing strategies devised to attract the target audience across the world. The report closes with set of recommendations which comprises of slight modification in marketing strategies to increase customer retention and acquire untapped markets. ... Less

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  • Marketing report on Qantas
  • This report is based on the following questions –


    • Why would Qantas undertake formal marketing auditing and marketing planning? What is the link between auditing, planning and corporate strateg...More

    This report is based on the following questions –


    • Why would Qantas undertake formal marketing auditing and marketing planning? What is the link between auditing, planning and corporate strategy?

    • How might Qantas use specific business tools to assist it to undertake formal marketing auditing and planning?

    • Thinking specifically of the airline market, what are the most important factors in Qantas macro-environment?

    • Thinking specifically of the airline market, what are the most important factors in Qantas micro-environment?

    • How could Qantas use marketing research and marketing intelligence to assist it to undertake marketing planning and implement marketing strategy?

    • How could Qantas use segmentation and specific segmentation variables like demographics, psychographics, buyer-graphics and geographics?

    • How could an understanding of market positioning be of assistance to Qantas?

    • How could an understanding of buyer behaviour be of assistance to Qantas?
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  • Marketing report on the expansion of Leather shop in Perth, Australia into Canadian market
  • This assignment is based on the following scenario –

    On your first day at work in a new job as an international marketing manager, your boss, asks you to prepare a report. Your company has been ex...More

    This assignment is based on the following scenario –

    On your first day at work in a new job as an international marketing manager, your boss, asks you to prepare a report. Your company has been expanding rapidly but has now saturated in the domestic market with its luggage and leather goods. The luggage and leather goods include bags, wallets, purses, suitcases, briefcase, handbags and travel bags. Choose either the Canadian or the USA market in which you wish to market the product internationally.
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  • Marketing report on the value proposition in Tesco
  • This report is based on the following requirement -

    For the assignment for this module you are required to choose one of the following:

    A product or division or the company where you work, or
    ...More

    This report is based on the following requirement -

    For the assignment for this module you are required to choose one of the following:

    A product or division or the company where you work, or

    Tesco Food stores

    You are required to undertake the following tasks:

    Using suitable models identify the customer perceived value for the customers for either 1 or 2 above [20% of the marks available]

    Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector. [40% of the marks available]


    In light of your analysis of your existing value proposition and what you have learnt in this module produce,
    a new value proposition that will match the value criteria of the customers, and
    a plan to implement the value proposition externally and internally. [40% of the marks available]


    You should fully utilise the marketing concepts/models examined in the module to assist you in your analysis in all three parts of the assignment.

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  • Marketing report providing an insight into Positioning strategy of Wittner Shoes
  • Wittner Shoes, registered as Wittner’s Australia Pty Ltd, is counted amongst the highly reputed fashion brands in Australia. They provide excellent quality, in-vogue design, and cost-effective price. ...More

    Wittner Shoes, registered as Wittner’s Australia Pty Ltd, is counted amongst the highly reputed fashion brands in Australia. They provide excellent quality, in-vogue design, and cost-effective price. It’s been over a century that “Wittner shoes” is providing it’s footwear to its customers. Established in 1913 by H.J. Wittner in footscray, Victoria as a family shoe store, it’s an Australian owned and managed business which has continued to win accolades and gain customer satisfaction over the years and spreaded there reach throughout the mainland. Their stores are located in all capital cities and major regional shopping centres in Australia. The company main motive has always been the customer satisfaction which as a result has made it among the top pioneers in this field in Australia. Now being handled by 3rd generation, commitment to quality and style hasn’t changed and it still continues to be one of favourite brands in Australia.
    There were many initiatives which were taken by the company like selling shoes by mail order, introduction of free chiropody with purchase of Dr. Arnold Health Shoes, which was the first brand in Australian footwear and “Wittner Shoes’s” also introduced x-ray fitting machines that enabled customers to see if footwear was correctly fitted to their feet. Hot heels, Flab Flats, Sexy sandals, boot and classic corporate are few of the categories it rolls out its products in. “Wittner Shoes” is at the forefront of fashion retail, specializing in shoes, from casual to corporate and evening wear. It also has a fantastic selection of matching bags and accessories. Every sale item and new arrivals are mentioned on the website. If you are thinking of gifting a Wittner shoe to anybody, you can also give a gift-card so that person can purchase it himself/ herself. Wittner shoes are loved by the customers as it always has something new and staff is helpful, and easy to reach. Prices are not too bad and better during sale. Even if a store doesn’t have a particular size in stock, it is always helpful in getting sizes.
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  • Marketing Research proposal on ANZ Bank
  • In today’s competitive world, organizations have to invest on marketing research to sustain and grow in their respective market. The organizations have to recognize the issues within the organization ...More

    In today’s competitive world, organizations have to invest on marketing research to sustain and grow in their respective market. The organizations have to recognize the issues within the organization or in their products and services and also consider the customers’ expectations and improvise their processes constantly. The research proposal discusses the problem of ANZ Bank, Australia and provides the research method to analyze and determine best solution to the research problem. ... Less

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  • Marketing Research proposal on Woolworths - Marketing Failure That Cost It the Industry Leadership
  • This report is a marketing research proposal that is aimed at analysing the failures in Woolworths’ marketing strategy in the last three years and how it can be improved. Along with introducing the to...More

    This report is a marketing research proposal that is aimed at analysing the failures in Woolworths’ marketing strategy in the last three years and how it can be improved. Along with introducing the topic and problem statement, this proposal will also brief the research objectives and the research methodology that will be used in completing this research. It is to be noted that this research proposal is based on the initial research conducted and the research methodology will be tweaked and fine-tuned as and when further and extensive research will be conducted in order to improve the overall quality of the output. ... Less

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  • Marketing Research report on 3D Doodler Pen to market in Singapore
  • This report is based on the following requirement -

    Conduct a primary marketing research for 3D doodler pen (http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pe...More

    This report is based on the following requirement -

    Conduct a primary marketing research for 3D doodler pen (http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen)
    that you plan to market to Singapore in the form of a questionnaire survey comprised of 15 to 20 items. You are required to submit a formal report for this assignment and present your findings in class.

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