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Below are Essay & Assignments tackled by us on Marketing

Showing 341 to 350 of 488 results.

  • Marketing research report on Health and Fitness Centre
  • Health and fitness has become very crucial for all the individuals across all the nations due to the sedentary lifestyle, changing environment and food habits. This has led to increase in the demand f...More

    Health and fitness has become very crucial for all the individuals across all the nations due to the sedentary lifestyle, changing environment and food habits. This has led to increase in the demand for health and fitness center. The research proposal includes, research problem, research objectives and timescale for the research to be carried out on ABC Health & Fitness Center’s issue of decreasing number of membership. The proposal includes secondary data, which would be required during the research. ... Less

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  • Marketing Strategy Assignment on Big Pond, Australia
  • The ISP selected for the research below is BigPond. The key target market for BigPond is the demographic group in the age range of 15-40 since who are heavy users of the internet since it is widely kn...More

    The ISP selected for the research below is BigPond. The key target market for BigPond is the demographic group in the age range of 15-40 since who are heavy users of the internet since it is widely known that people from all age groups use the internet. BigPond is a part of the bigger telecommunication company Telstra and deals with the various types of internet services. Competition is fierce with respect to the ISPs since there have been companies from various countries entering the Australian market. The main competitors are Optus and Primus. The competitive consumer benefit for BigPond at this juncture can be summarized as “Rely on BigPond: Subscribe to one of our plans and enjoy the connectivity of Australia’s biggest network and services that will amaze you.” Its message strategy is based on maintaining its good network connectivity and offer specialized services to core groups. Its Brand strategy is based on communicating the same idea to consumers through different media available so that the brand image is instantly recognized. Future research should focus on the current strategies adopted i.e. their effects and consequences.

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  • Marketing strategy for Allanasons Ltd for entry into Australian market
  • This report is written to demonstrate a marketing strategy for Allanasons Limited to enter into Australian market through its product of fruit pulp. Allanasons Limited is an Indian company which was i...More

    This report is written to demonstrate a marketing strategy for Allanasons Limited to enter into Australian market through its product of fruit pulp. Allanasons Limited is an Indian company which was incorporated in 1865. It possesses a well diversified product range and is particularly strong in the product segments of Halal meat, Coffee, Fruits and Vegetables and Marine products. The company has the long term strategy of exporting its frozen fruits and vegetables in the markets of UK, USA and Australia. Frozen fruits market in Australia is growing at a rapid pace and thus it has been identified as a primary target for exporting fruit pulp. Fruit pulp will first be exported to three major states in Australia i.e. Victoria, New South Wales and Queensland and after a period of 2 years expansion will be done in other parts of Australia. The primary target market of fruit pulp has been identified as university students, vulnerable groups like infants and pregnant ladies and health conscious people. The product will first be distributed to Convenience stores and Take away food outlets near the target market areas and once the product is popular, it will be introduced in major supermarkets like Coles and Woolworths. Coles and Woolworths have been identified as the major competitors and their strengths and weaknesses have been closely studied. Several marketing communication tools like mobile promotion teams, branded merchandise, point of sale display material and product specific pamphlets have been chosen to create an initial awareness about the product. November 2008 has been found to be a suitable month for launching of fruit pulp in Australian market and Planning budget suggests that the project will start to generate profits from the fourth month of its launch. Six months would be an ideal time period after which fruit pulp can be introduced in major supermarkets to compete with housebrands of Coles and Woolworths. ... Less

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  • Marketing Strategy report on Loreal Paris
  • The following report attempts to examine the marketing strategy of L’Oreal Paris with respect to their product Men Expert Hydra Sensitive after-shave balm in the Australian market. Subsequent to the e...More

    The following report attempts to examine the marketing strategy of L’Oreal Paris with respect to their product Men Expert Hydra Sensitive after-shave balm in the Australian market. Subsequent to the examination of the strategy, a marketing plan is developed for the company so that it can achieve 20% of the after-shave market valued at Aus $12 million and sustain it for the first 3 years and increase it to 30%, valued at Aus $18 million, after this period. Various marketing tools and techniques are used for the analysis since the Australian market represents unique customer segments. The product is developed for the mass market and hence a number of advertising channels are used. Measurement and control mechanisms are also incorporated.
    It is found that the market is extremely competitive with the presence of local as well as global players. At the same time, the market is growing rapidly and an increasing number of potential customers are using the product regularly. Given the global nature of the brand and other differential advantages, L’Oreal Paris can achieve its market objectives through the use of the following marketing plan.
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  • Marketing strategy report on Medibank Insurance
  • Effective marketing strategies are essential for organizations to sustain and achieve profitability. Marketing efforts enable organization to communicate their offerings to the target customers. Marke...More

    Effective marketing strategies are essential for organizations to sustain and achieve profitability. Marketing efforts enable organization to communicate their offerings to the target customers. Marketing mix is one of the widely used tool, which enables organizations to offer the products to the target consumers effectively, which can generate increased revenues (Kerrin et al., 2012). This report provides marketing strategies recommendations to Medibank for achieving sustained growth. ... Less

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  • Merger and Acquisition: A Case Study on Woolworths
  • • Overview
    • Interest in Rivals
    • Target
    • Coles Myer Group
    • SWOT Analysis of Woolworths
    • SWOT analysis of Coles
    • Market Capitalization of both Woolworth and Coles Myer as at October 2010
    • ...More

    • Overview
    • Interest in Rivals
    • Target
    • Coles Myer Group
    • SWOT Analysis of Woolworths
    • SWOT analysis of Coles
    • Market Capitalization of both Woolworth and Coles Myer as at October 2010
    • Criteria
    • Valuation and Funding
    • Completion
    • Conclusion
    • References
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  • Mini case study analysis on Procter and Gamble
  • P>M brands “serve about four billion of the six and a half billion people on the planet today” (P&G 2010). They carry a range of brands in product categories such as beauty and grooming, health and ...More

    P>M brands “serve about four billion of the six and a half billion people on the planet today” (P&G 2010). They carry a range of brands in product categories such as beauty and grooming, health and well being and household care. In the hair care category alone they carry eleven brands including: Pantene, Herbal Essences, Vidal Sasson, Wella, and Head and shoulders. This company is constantly innovating and developing new brands, and they attribute the majority of their growth over the last decade to new brands and product innovation.

    Every year the company launches new products targeted at carefully defined segments. Some of these products succeed over the long term, eventually becoming part of people’s lives while other’s fail to attract the necessary sales to justify their existence in the P>M suit of products.

    P&G focuses on understanding consumer needs, building purpose-inspired, benefit driven brands and developing products based on consumer desires. Their aim is to provide products of superior quality and value that improve consumers lives for now and for the long term, as they say “for generations to come” (P&G 2010). This company argues that the success of their company is based, in part, on their focus on the consumer

    Note: Details of the case are provided to give you some ideas about the organisation. You may also draw on you own experience of the organisation and the industry.

    Information about this company was collected from the Proctor and Gamble Website: http://www.pg.com

    This paper answers the following questions on the above case study –
    1. How could P&G use benefit segmentation when segmenting the beauty and grooming market? Identify two quite different market segments P&G could target using benefit segmentation. Describe these segments and discuss how these segments could be identified and reached by EM.
    2. Discuss how an understanding of the consumer behaviour concepts of learning and motivation would help P>M in their marketing of beauty and grooming products. Describe how these concepts could be applied in the context of purchasing beauty and grooming products.
    3. P>M develops a distinct brand for each of the different products within its portfolio. Discuss two concepts in consumer behaviour that would assist them in the design of a promotional campaign for a new brand. Use relevant examples to illustrate your discussion.
    4. Discuss the role of culture in shaping the purchase and use of P>M beauty and grooming products. Would a new beauty and grooming brand be readily transferable from one county to a range of other countries? Use examples to illustrate.

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  • Mini Case study on Proctor & Gamble (P & G)
  • The paper answers the following questions on the case study –
    1. How could P&G use benefit segmentation when segmenting the beauty and grooming market? Identify two quite different market segments P...More

    The paper answers the following questions on the case study –
    1. How could P&G use benefit segmentation when segmenting the beauty and grooming market? Identify two quite different market segments P&G could target using benefit segmentation. Describe these segments and discuss how these segments could be identified and reached by EM

    2. Discuss how an understanding of the consumer behavior concepts of learning and motivation would help P&G in their marketing of beauty and grooming products. Describe how these concepts could be applied in the context of purchasing beauty and grooming products.


    3. P&G develop a distinct brand for each of the different products within its portfolio. Discuss two concepts in consumer behavior that would assist them in the design of a promotional campaign for a new brand. Use relevant examples to illustrate your discussion.

    4. Discuss the role of culture in shaping the purchase and use of P&G beauty and grooming products. Would a new beauty and grooming brand be readily transferable from one county to a range of other countries? Use examples to illustrate.
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  • New marketing plan for the Egyptian Railway
  • This report is based on the following requirement -

    * Project Description

    - The term project is to develop a new marketing plan for the Egyptian Railway (VIP Train) one of the failure companie...More

    This report is based on the following requirement -

    * Project Description

    - The term project is to develop a new marketing plan for the Egyptian Railway (VIP Train) one of the failure companies in the Egyptian market. The service made by this company must be reintroduced to the Egyptian market in a new professional way.

    - In addition to the marketing plan, you will have to design and produce a print advertisement and a website for your new product to be attached to the marketing plan.


    - The project should be built progressively as the course proceeds

    * Contents of the project document

    01. Table of contents
    02. Executive summary
    03. External analysis PESTEL analysis stands for "Political, Economic, Social, Technological, Social and Economic and Legal analysis"
    04. Internal analysis (marketing, management, production, finance)
    05. SWOT analysis
    06. Strategic objectives and tactical goals.
    07. Marketing strategies (marketing mix strategies)
    08. Marketing programs (marketing calendar)
    09. Attachments (example questionnaire)
    10. References (sources of data)
    11. Copy of the print advertisement
    12. Website CD ... Less

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  • New Venture Strategy assignment on McDonalds
  • Introduction 3
    McDonald’s Corporation China 4
    Measurement of Success of a New Venture in an Alien Market – Literature Review 5
    External Scanning 6
    Internal Scanning 8
    Strategic HRD 11
    Recommenda...More

    Introduction 3
    McDonald’s Corporation China 4
    Measurement of Success of a New Venture in an Alien Market – Literature Review 5
    External Scanning 6
    Internal Scanning 8
    Strategic HRD 11
    Recommendations 12
    Conclusion 12
    References 13
    ... Less

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