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Below are Essay & Assignments tackled by us on Marketing

Showing 351 to 360 of 488 results.

  • One Year Marketing plan for a new business in Singapore
  • The product which has been selected for the company to start the business is going to be the cherry mash candy. This candy bar has been developed and delivered by an American company named as Chase ca...More

    The product which has been selected for the company to start the business is going to be the cherry mash candy. This candy bar has been developed and delivered by an American company named as Chase candy Company. This is the product of this company. It has been making the candy bars since 1876. This is a family oriented business. Chase is using the finest of the ingredients to make this product cherry mash candy in a traditional way but the company is trying to integrate flavours into it so that the candy bars can be presented in a innovative way towards the customers. In the year 1918 it has becoming the best selling cherry candy bar in the country. This product is considered to be the most important and profitable product for this company Chase in the American candy market. With the development of the product as a brand for the company it has tasted success in the past and there has been brand appeal till left for this product to be introduced in the market. In context to the Singapore market this product can be useful in leveraging growth and sustainability of the business.
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  • Paper discussing the impacts of macro-economic factors on Airline industry of UK with special emphasis on Virgin Atlantic Airways
  • There are several factors that contribute to the success or otherwise of an organization. Some of factors could be internal to the organization and some of the factors could be external. While the a c...More

    There are several factors that contribute to the success or otherwise of an organization. Some of factors could be internal to the organization and some of the factors could be external. While the a company cannot do much to control the external environmental forces, it can very well adapt its processes to suit the needs created by the external environment or macroeconomic factors. On the other hand, a company has a fair degree of freedom and resources to control and enforce changes in its internal environment or microeconomic factors. The paper discusses the influence of macroeconomic factors on industries and on the chosen airlines industry of the UK. The paper also discusses the adaptive measures taken by Virgin Atlantic Airways to adapt to the changes in macro economy. In the second part of the report the paper discusses 7 Ps of marketing mix and how effectively Virgin Atlantic Airways uses them to its advantage. Each of the parts end with recommendations if any, to Virgin Atlantic Airways.
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  • PC Build Inc Case study
  • • Opportunity presented
    • Bob & Mike being the right team?
    • Evaluation of opportunity
    • Should Bob & Mike start the business?
    • Would I invest in the business?
    • Existence of better opportunity ...More

    • Opportunity presented
    • Bob & Mike being the right team?
    • Evaluation of opportunity
    • Should Bob & Mike start the business?
    • Would I invest in the business?
    • Existence of better opportunity
    • Appendices – SWOT Analysis, PEST Analysis, Porter 5 forces
    ... Less

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  • Personal marketing plan in pharmaceutical industry and its relevancy in present scenario
  • Typically marketing is the process of creating, promoting and delivering goods and services to consumers and business. Marketing is often dynamic, challenging and rewarding. It can also be frustrating...More

    Typically marketing is the process of creating, promoting and delivering goods and services to consumers and business. Marketing is often dynamic, challenging and rewarding. It can also be frustrating and even disappointing but it is never dull. As far as the marketing is concerned there is variability among the basic strategies according to the segment and demand. As being a pharmacy graduate I always want to work with R&D of the top pharmaceutical company like Ranbaxy, which is the largest pharmaceutical company of India. ... Less

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  • PESTEL Analysis of Sultanate of Oman
  • Political
    Economic
    Social
    Technological
    Environmental
    Legal...More

    Political
    Economic
    Social
    Technological
    Environmental
    Legal ... Less

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  • PESTLE analysis of Brazil
  • Introduction 2
    PESTLE Analysis 2
    Political 2
    Economic 3
    Social 4
    Technological 4
    Legal 5
    Environmental 5
    References 6...More

    Introduction 2
    PESTLE Analysis 2
    Political 2
    Economic 3
    Social 4
    Technological 4
    Legal 5
    Environmental 5
    References 6 ... Less

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  • Pestle Analysis of Brazil & USA for the Fast Food Industry
  • Introduction 4
    PESTEL Framework 5
    Political 5
    The USA 5
    Brazil 6
    Economical 6
    The USA 6
    Brazil 7
    Social 7
    The USA 8
    Brazil 8
    Technological 9
    The USA 9
    Brazil 9
    Environmental 10
    The USA...More

    Introduction 4
    PESTEL Framework 5
    Political 5
    The USA 5
    Brazil 6
    Economical 6
    The USA 6
    Brazil 7
    Social 7
    The USA 8
    Brazil 8
    Technological 9
    The USA 9
    Brazil 9
    Environmental 10
    The USA 10
    Brazil 11
    Legal 11
    The USA 11
    Brazil 12
    Comparison of PESTLE of the USA and Brazil 12
    Recommendations to set up Fast Food Retailer 15
    Conclusion 16
    References 17 ... Less

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  • Pestle Analysis of Ceylon Biscuits Limited
  • • Political factors
    • Economic factors
    • Social factors
    • Technological factors
    • Legal factors
    • Environmental factors
    ...More

    • Political factors
    • Economic factors
    • Social factors
    • Technological factors
    • Legal factors
    • Environmental factors
    ... Less

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  • Pestle Analysis of Skycity Entertainment Group
  • N/A...More

    N/A ... Less

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  • Portfolio analysis assignment on Coca cola ltd
  • • Portfolio management models – BCG Growth share market, GE matrix
    • Coca Cola limited – List of products, Brands chosen for the analysis
    • Portfolio analysis of Coca Cola limited – Product matrix r...More

    • Portfolio management models – BCG Growth share market, GE matrix
    • Coca Cola limited – List of products, Brands chosen for the analysis
    • Portfolio analysis of Coca Cola limited – Product matrix representation, Reasons for product positioning in the matrix
    • Desired changes in the product matrix – Product matrix representation, Changes
    • Recommended marketing actions
    • List of references
    ... Less

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