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Below are Essay & Assignments tackled by us on Marketing

Showing 361 to 370 of 488 results.

  • Portfolio analysis assignment on Coles ltd
  • • Portfolio management models – BCG Growth share market, GE matrix
    • Coles myer limited – List of products, Brands chosen for the analysis
    • Portfolio analysis of Coles myer limited – Product matrix...More

    • Portfolio management models – BCG Growth share market, GE matrix
    • Coles myer limited – List of products, Brands chosen for the analysis
    • Portfolio analysis of Coles myer limited – Product matrix representation, Reasons for product positioning in the matrix
    • Desired changes in the product matrix – Product matrix representation, Changes
    • Recommended marketing actions
    • List of references
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  • Power Point presentation on 'Marketing strategy of Keo Karpin in Australia'
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  • Preperation of a Business plan
  • This assignment is based on the following requirement -

    You are required to write a business plan either for a business idea you have – this can be a real or an imaginary business - or one for an ...More

    This assignment is based on the following requirement -

    You are required to write a business plan either for a business idea you have – this can be a real or an imaginary business - or one for an existing small business showing its growth path. Whilst you do not have to follow any precise format, you are expected to cover all the main elements of a plan, make certain your business plan covers all the areas covered in the marking criteria and grading grid.

    There is a grading grid for this assessment in the Appendix to the Handbook.
    • Clarity, consistency and originality of value proposition(s) 10%
    • Clear identification of target market segment(s) 10%
    • Comprehensiveness of market and competitor analysis 10%
    • Consistency/originality of core marketing & entry and/or growth strategies 10%
    • Comprehensiveness and accuracy of financial projections 20%
    • Comprehensive identification of resources required and financing 10%
    • Identification of material risks and their mitigation 10%
    • Realism and practicality of plan 10%
    • Overall presentation, including clarity of English 10%
    100%
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  • Project report on product launch of New patented herbal hair oil by Dabur India Limited
  • Every company wants to launch the “right” products in the market quickly and retain loyal customers for a long time. So why is this so difficult for most companies? Often, product launch failures are ...More

    Every company wants to launch the “right” products in the market quickly and retain loyal customers for a long time. So why is this so difficult for most companies? Often, product launch failures are due to such fixable factors as: poor understanding of user needs; lack of competitive analysis; lack of understanding of regulatory or channel issues; lack of up-front planning; and poor cross-functional communication. This project focuses on launching a new product by the multinational organization, Dabur India Ltd. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product’s positioning, launch strategy and post launch analysis.

    Product launch normally involves steps for mass production, marketing strategies, necessary documentation, training of sales and support personnel, internal as well as external, channel setup, setting up of technical support and customer service facilities (DRM Associates, 2002). Mass production involves production unit setup, quality assurance process and deliverance as per planned specifications. Marketing strategies include many factors like attractive packaging, documentation of product literature, identifying target market, advertising, promotional campaigns, channel network setup etc. It also involves direct and online selling (DRM Associates, 2002).

    Market launch involves the introduction of a new product into the market. Market launch alone does not involve production aspects. The company marketing the product may or may not manufacture the product itself. It could market the product manufactured by some other company. There are various factors that need to be considered before the market launch. They are benefits from the overall marketing strategy, level of penetration into the market, impact of advertisements in print and electronic media in terms of image building and economic terms, consumers satisfaction, the section of society that buys the product most, the variant of the product that is more successful, if any, optimum price etc. (GFK Austria, 2009).

    In their article on methods and apparatus to improve market launch performance, Adrien Christopher, Stagaman Joseph & Wilke Joseph discusses the methods and apparatus to improve market launch performance (Adrien Christopher, Stagaman Joseph & Wilke Joseph 2007). According to the them, manufacturers or marketing agencies to whom the launch of a new product is entrusted, may employ techniques or sample surveys to determine as to whether the product itself or the manner in which the product is marketed yield maximum benefits. The marketing groups may also employ qualitative research methods that include setting up focus groups in order to determine consumer attitudes, reactions, expectations etc. Product marketers may also employ opinion polls on sample groups and the results obtained may be extrapolated to derive conclusions about the general population or demographic groups. This is done with the help of questionnaires presented to consumers for their opinions (Adrien Christopher, Stagaman Joseph & Wilke Joseph 2007).
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  • Project report on Strategic analysis of Coles Myers Limited
  • Corporate structure is the way in which the parts of a corporation are put together. Corporations usually have several strategic business units (SBUs). These SBUs are also called strategy centers, str...More

    Corporate structure is the way in which the parts of a corporation are put together. Corporations usually have several strategic business units (SBUs). These SBUs are also called strategy centers, strategic planning units, or independent business units (Jain, 1990, p.17). Kotler (1997, p.71) states that an SBU is a single business or collection of related businesses that can be planned separately from the rest of the company. An SBU can be a company division, a product line within a division, or sometimes a single product or brand (Kotler et al., 1998, p.35).

    Coles Myer Ltd. is an Australia's retailer. It is a merge of two large retailers, namely G.J. Coles & Coy. Ltd. and The Myer Emporium Ltd. G.J. Coles & Coy. Ltd. started its first store in Collingwood, Melbourne on 9 April 1914; while The Myer Emporium was established in 1900 in Bendigo, Victoria, by Sidney Myer. G.J. Coles operated variety stores; Myer operated department stores, as well as discount and specialty stores. The two companies united in 1985 and became Coles Myer Ltd. with a new company logo.

    Coles Myer Ltd. has a mission to be the best retailer in every market in which it operates. It wants to produce benefits to its stakeholders. It also wants to be known for honesty and leadership. For this purpose, it considers communication as a very important aspect. It needs to have an open and responsive communication with every aspect of the environment to achieve its goals.

    Coles Supermarket's business philosophy is societal marketing philosophy. Coles Supermarket focuses on customer needs and wants. It can be seen clearly from the mission statement and the slogan in the logo that is "serving you better". However, it also does activities that show it cares about the environment, which currently is the society best interest. For instance, Coles has provided $150,000 to help the WRAP (Waste Reduction Accreditation Program) campaign and it also will be the first retailer to run the program in its entire stores. Its activities also include recycling, using energy efficiently, and providing green products.
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  • Promotional Campaign report for promoting Australia as the preferred touristic destination to India
  • Introduction 5
    Tourism Area Life Cycle (TALC) 5
    SWOT Analysis of Australia 6
    Strengths 6
    Weaknesses 7
    Opportunities 7
    Threats 7
    Tourism Australia 7
    Promotional Mix 8
    AIDA 9
    Rationale behind ...More

    Introduction 5
    Tourism Area Life Cycle (TALC) 5
    SWOT Analysis of Australia 6
    Strengths 6
    Weaknesses 7
    Opportunities 7
    Threats 7
    Tourism Australia 7
    Promotional Mix 8
    AIDA 9
    Rationale behind choosing India as Target Market 10
    Communication Objective 11
    Brand Awareness 11
    Brand Image 11
    Competition 12
    Communication Channel 12
    Key Performance Indicators of the Campaign 13
    Budget Plan 14
    Time Plan 14
    Conclusion 15
    References 17
    Appendix 19
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  • Proposal Marketing plan for Makia
  • Marketing is one of the important functions in every business and directly influences the success or failure of the business. Marketing strategies when developed and implemented by considering the env...More

    Marketing is one of the important functions in every business and directly influences the success or failure of the business. Marketing strategies when developed and implemented by considering the environmental factors and target segments’ need and preference results in creating increased brand and product awareness and helps influencing the purchase decisions of the potential consumers (Wong, 2011). Makia is an organization, which produces handmade unique bracelets, which is aimed at offering the people with new and exciting product from Italy’s fashion market (Makie, 2016). Makia offers a fork as a bracelet, which are available in different designs and is based on the philosophy that energy flows where the attention of an individual goes (Makie, 2016). Makia manufactures the bracelets in Italy and the products are uniquely designed and is more than a fashion accessory and reflects uniqueness of mankind. Following is the marketing plan for Makia as it aims to enter the Australian market. ... Less

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  • Questions on Marketing
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  • Questions on Sales management
  • This assignment answers the following questions –

    1. Why is building a relationship important for a sales person? What can an organization and its sales people do to build relationships with custo...More

    This assignment answers the following questions –

    1. Why is building a relationship important for a sales person? What can an organization and its sales people do to build relationships with customers?
    2. How would you define sales ethics, and why is this topic receiving so much attention today?
    3. Discuss the importance of recruitment and selection of sales people. Explain the possible problems that you may encounter in selecting the wrong person for the job.
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  • Questions on sales management
  • This paper answers the following questions -

    • In your opinion what are some of the ethical issues facing Sales Managers today?

    • Why is personal selling so important in a time when technology...More

    This paper answers the following questions -

    • In your opinion what are some of the ethical issues facing Sales Managers today?

    • Why is personal selling so important in a time when technology is seemingly replacing people?

    • Discuss the advantages and disadvantages of building customer relationships by the internet. ... Less

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