Connect with us:
Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 371 to 380 of 488 results.

  • Questions on Strategic Marketing Management
  • NA...More

    NA ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analysing a sample project plan prepared for Dabur India Limited by a consultancy firm for the launch of new patented hair oil manufactured by Dabur
  • INTRODUCTION 3
    PROJECT LIFE CYCLE 3
    TIME PLANNING 5
    TIME DEFINITION 8
    NETWORK ANALYSIS 10
    COST PLANNING 11
    COST DEFINITION 12
    COST MONITORING AND CONTROL 14
    EARNED VALUE ANALYSIS 15
    CONCLUSIO...More

    INTRODUCTION 3
    PROJECT LIFE CYCLE 3
    TIME PLANNING 5
    TIME DEFINITION 8
    NETWORK ANALYSIS 10
    COST PLANNING 11
    COST DEFINITION 12
    COST MONITORING AND CONTROL 14
    EARNED VALUE ANALYSIS 15
    CONCLUSION 16
    RECOMMENDATIONS 17
    LIST OF REFERENCES 19
    APPENDIX 22
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analysing Human needs in Advertising
  • The following report shows how different companies with the help of advertising can transfer those ‘want’ into demand. The report will also highlight how different advertisements are targeted towards ...More

    The following report shows how different companies with the help of advertising can transfer those ‘want’ into demand. The report will also highlight how different advertisements are targeted towards a specific demographic segment as each such segment has got a specific need of their own.

    The report aims to analyze two advertisements which have come out on the Internet and newspaper and show to what portion of the market they have targeted their product and which particular need they have aimed to satisfy. The report will also highlight based on what behavior, the consumers take their buying decision and hence the power of advertising and marketing in selling a product.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analysing the Business branding and Internet Marketing strategy of Triodos Bank
  • E-commerce and E-business are slowly becoming integral parts of banking system since the last couple of decades. According to Crane and Bodie (1996), banking and financial industry is growing rapidly ...More

    E-commerce and E-business are slowly becoming integral parts of banking system since the last couple of decades. According to Crane and Bodie (1996), banking and financial industry is growing rapidly in unpredictable ways (Wu, Hsia & Heng, 2006). Some of the technology enhanced products and services are multi-function ATMs, tele-banking, online banking and trading of stocks and shares etc. (Wu, Hsia & Heng, 2006). Integrating E-commerce in banking system is probably the most challenging task since huge money rides the operations of E-commerce and a small bug or lapse in the application could lead to serious repercussions (Chaffey, 2002). E-commerce differs from traditional banking to a great extent. While traditional banking at the branches is slow and time consuming, internet banking allows transactions to be done with the touch of fingertips in no time. The flip side of the internet banking is that it is prone to hacking, data theft and even malicious transactions costing the bank and customers to a great extent. Nonetheless, E-commerce in banking system is inevitable feature in today’s fast paced world. The banks use their web site and internet banking facilities to build brand value and to attract more customers. Since traditional banking at branches is slowly giving way to online banking, customers judge the performance of the banks not by the helpfulness or lack of it of desk clerks but the facilities and the ease of operations of their online banking systems. Since these days the web sites and online banking systems are the face of the bank to the customer, utmost care is taken to project the image of the bank to the customers as well as to show their concern to the customers’ needs (Wu, Hsia & Heng, 2006). The Triodos Bank known as the ethical bank since it funds mostly to organizationas involved in green, iconological or socially beneficial causes (Triodos Bank, 2009). The bank is based in Netherlands and has branches in UK, Belgium, Germany and Spain (Triodos Bank, 2009). It uses E-commerce applications to enable its customers transact online. The Triodos Bank has a web site that allows online banking and uses highly segmented approach. This report analyses the online banking system and the web site design and presentation of Triodos Bank, UK. The report uses evaluation criteria such as content quality, performance of web site infrastructure, customer support and customer privacy and security to analyze the impact of the efforts of the bank on branding and internet marketing strategy. The report finally makes recommendations to the bank to improve their online banking system in those areas.

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analysing the communication messages of companies and the customer response to these messages
  • Marketing, like other business functions has evolved and grown. Professionalism has helped marketing become more sensitive to serve its main purpose of satisfying customer needs profitably. It has gro...More

    Marketing, like other business functions has evolved and grown. Professionalism has helped marketing become more sensitive to serve its main purpose of satisfying customer needs profitably. It has grown from its earlier definition of ‘telling and selling’ to one that involves many more factors that require expertise to handle. For example we can look at an mp3 player. The factors to successfully help sell this would be good quality, efficient distribution, effective promotion, good value for money and hassle free service. These are the factors for a simple manufactured product. When the products and services become more complex, so do the factors, however the basics of customer satisfaction and service remain similar. Much has been invested in understanding customer needs and demands so that companies have the edge over their competitors. Data available from previous purchases and customer interaction is carefully analyzed to arrive at a pattern that the company can follow in making their products/services/ideas better. The two main expectations from customers would be value for money and satisfaction (Kotler, 2009). Value for money is the value the customer gains from having purchased the product and the cost spent on it. Value of a product is achieved by steps such as service, providing self-help features in case of products such as IT software, helpline, etc. It need not always be costly for a company to add value to a product. Customer satisfaction depends on the expectation set by the customer on the product (Quester, 2007). It usually depends on advice from friends and other buyers, but from a company’s view point it is the expectation that they themselves set for the customer through advertisements, etc. It is an appreciable task to set the right amount of expectation for the customer. Further, in this report we shall analyze the communication messages of companies and the customer response to these messages. ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analysing the various segments of Sainsbury business
  • – J Sainsbury plc is the UK’s longest standing major food retailing chain whose history goers back to 1869. It was founded by John James Sainsbury and his wife Mary Ann (née Staples), in London, Engla...More

    – J Sainsbury plc is the UK’s longest standing major food retailing chain whose history goers back to 1869. It was founded by John James Sainsbury and his wife Mary Ann (née Staples), in London, England (FUNDINGUNIVERSE). For the past 140 years company has grown to be one of the biggest players in the market. It is commonly known as Sainsbury’s and will be addressed as the same. Sainsbury’s main focus has been on quality and it has established itself as a brand for quality. Sainsbury’s chain today consists of 525 supermarkets and 303 convenience stores (J Sainsbury plc, 2010). Sainsbury’s has now ventured into non food products as well, as a part of its growth strategy. It has diversified it business and offers a wide range of products and services to its customers. The main reason behind this is to make lives of the customer comfortable by offering everything under one roof. Today, Sainsbury’s non food products include clothing, electrical goods, sports goods, gifts, foot wear etc. Forty percent of the food products in Sainsbury have come under its own brand. Sainsbury’s has also added banking and internet shopping services to its customers. Sainsbury’s bank is a joint venture with HBOS and offers a wide range of services like the credit cards, savings, loans, and insurances covering car, life, home, pet and travel (J Sainsbury plc, 2010). Sainsbury’s online allows its customers to place orders on the website and the products will be delivered to the customer’s doorstep by Sainsbury’s staff. Sainsbury’s online delivers about 100,000 orders a week and is available to nearly 90 per cent of UK households. Sainsbury’s main slogan is to provide ‘Great Products at Fair Prices’.
    This report is an analysis of the various segments of Sainsbury’s business. Report analyses the operations management, marketing management and financial management strategies adopted by Sainsbury’s. A lot of research has hone in to the making of this report. The author also makes a few recommendations to the company based on the experience and understanding gained during the process of materializing this report.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Report analyzing the key market segments, target segments and critical success factors of Loreal
  • This report is prepared on the basis of following criteria -

    Your work will be assessed on your ability to:
    Present a clear overview of your chosen brand/organisation and identify key market segm...More

    This report is prepared on the basis of following criteria -

    Your work will be assessed on your ability to:
    Present a clear overview of your chosen brand/organisation and identify key market segments.
    Identify and prioritise critical success factors (CSF’s), targeted market segments, on the basis of market evidence.
    Demonstrate an understanding of the individual components of your brand’s existing marketing mix.
    In light of the key CSF’s and the target markets you have identified offer clear and reasoned justification on future decisions on each of the elements of the marketing mix (7P’s). ... Less

    View Full Assignment Get a quote for custom assignment

  • Report examining how General Motors has pursued various Business Strategies in their quest to achieve success
  • This report answers the following questions on General Motors –
    a) Examine the main Mergers and Acquisitions that the company has pursued as well as the reasons behind why they have chosen these met...More

    This report answers the following questions on General Motors –
    a) Examine the main Mergers and Acquisitions that the company has pursued as well as the reasons behind why they have chosen these methods.
    b) Examine the main Joint Ventures/ Strategic Alliances that the company has pursued as well the reasons behind why they have chosen these methods. As Joint Ventures and Strategic Alliances are very similar in format you can look at them in the same section.
    c) Analysis of emerging markets.

    Analyse the new international markets such as China, Indian, Turkey, etc., that the selected company has entered. In this section address issues such as how successful the company has been, major problems it faces, competition, cultural problems, levels of market share, etc.
    d) Analyse 1 key threat that your selected organisation faces in 2010.
    e) Why is this such a key issue for the company? Justify your selection by citing academic sources support your choice and explaining the impact of this threat.

    f) Put forward innovative ideas for how the company can deal with the threat. These must be your ideas – do not plagiarise from an external source.

    ... Less

    View Full Assignment Get a quote for custom assignment

  • Report investigating the operations management, marketing management and financial management of Symantec Corporation and making recommendations for improvement
  • Symantec Corporation is one of the market leaders in storage management and systems protection. Since its inception in 1982 Symantec has gained market leadership in home users, medium organizations an...More

    Symantec Corporation is one of the market leaders in storage management and systems protection. Since its inception in 1982 Symantec has gained market leadership in home users, medium organizations and large organizations segments. This report investigates operations management, marketing management and financial management of Symantec Corporation. The report analyzes the strengths and weaknesses of methodologies adopted in each of these management areas. The paper tries to identify the approach of the company in those areas that brought success to the company. The paper finally tries to identify areas that need improvement and makes recommendations for change in those areas. ... Less

    View Full Assignment Get a quote for custom assignment

  • Report on ‘how companies today are looking at social media marketing as an effective strategy for tapping the right target audience’
  • The report will look at how companies today are looking at social media marketing as an effective strategy for tapping the right target audience and turnover of the organization. The various sections ...More

    The report will look at how companies today are looking at social media marketing as an effective strategy for tapping the right target audience and turnover of the organization. The various sections of the report highlights on evolution of social media websites have changed the mindset of audiences, how the thought process has been molded towards using company’s products and services. Furthermore it explains as how it has contributed to making company’s activities more productive by using varied means of online communication. Using social networking sites such as Facebook, My Space and Twitter have enabled organizations to move out of brick and mortar stores and create an online presence which proves to be profitable (Chaffey, D. & Smith, P., 2008). The first section on literature review puts forward the views of different authors on how they perceive social media marketing and how this has been able to capture untapped market. Also, it cannot go unnoticed that online marketing has picked up the decline in branding and consumer behavior faced by some of the organizations. This customer centric approach has enabled the companies to gear up for a profitable campaign. The next section on marketing strategy evaluates how the four P’s of marketing works in case of social media marketing. The alternative approach to social media marketing which builds s portrays how can the numbers of fan and unique visits to social networking websites can be increased for maximum awareness and greatest impact.

    ... Less

    View Full Assignment Get a quote for custom assignment

How It Works:-

adult torrent

мойка авто киев цена