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Below are Essay & Assignments tackled by us on Marketing

Showing 381 to 390 of 488 results.

  • Report on branding, marketing efforts and value communication of Lego Group
  • Marketing is one of the most important functions in today’s business. Branding is one of the marketing efforts, which enable the organization to create awareness and interest about their products or s...More

    Marketing is one of the most important functions in today’s business. Branding is one of the marketing efforts, which enable the organization to create awareness and interest about their products or services among the consumers. Marketing also involves activities such as competitive analysis, which enables organizations to position its brand effectively. Value creation, communication and deliverance is also an important part of marketing. The paper analyzes the branding, marketing efforts and value communication of Lego Group, which is one of the world’s largest toy manufacturing company based in Denmark, The paper also provides recommendation to enhance the approaches and continue to add value to the product. ... Less

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  • Report on Brannded Mobile phone Network provider
  • This report is based on the following requirement -

    Your task is to identify a Branded Mobile Phone Network Provider and then analyse, evaluate and prepare an individual report addressing the foll...More

    This report is based on the following requirement -

    Your task is to identify a Branded Mobile Phone Network Provider and then analyse, evaluate and prepare an individual report addressing the following issues -

    Part 1 -

    Using appropriate sources, identify their existing marketing strategy and their value creation process.
    Research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy.

    Part 2 -

    Using appropriate theories, suggest alternative strategic approach for increasing their market share, profitability and long term value creation. ... Less

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  • Report on Coupon as a method of Sales promotion
  • Marketing as a subject is a fundamental mix of 4 Ps i.e. Product, Price, Place and Promotion and Sales Promotion, to be more specific forms an integral part of this marketing mix for a marketer. Promo...More

    Marketing as a subject is a fundamental mix of 4 Ps i.e. Product, Price, Place and Promotion and Sales Promotion, to be more specific forms an integral part of this marketing mix for a marketer. Promotional activity for pushing the product sale upwards is essentially termed as Sales Promotion and hence, structuring a Sales Promotion is directly linked of the Net Sales of the said product in the market. We would try and define Sales Promotion, talk about how it is generally structured and to be specific we would discuss the system of use of Coupons in a Sales Promotion activity. The basic objective of using Coupons by a manufacturer or marketer is to boost sale and hence, there are various types of coupons with multiple objective to propagate. There have been many write ups, thesis, journals and cases on this Coupon concept and we would try and touch upon a few of them in this report.

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  • Report on Dizz mobile Company
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  • Report on global and international marketing influences on Procter & Gamble (P&G)
  • The aim of the paper is to understand and evaluate the strategies and philosophies that are required to be undertaken and followed by a consumer product company, Procter and Gamble in effectively mark...More

    The aim of the paper is to understand and evaluate the strategies and philosophies that are required to be undertaken and followed by a consumer product company, Procter and Gamble in effectively marketing its products along the international marketplace. ... Less

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  • Report on Honda Brand
  • This report is based on the following questions -

    • Give a brief history of this brand.


    • Undertake market research into the USP of your brand and its competition (utilising both marketing t...More

    This report is based on the following questions -

    • Give a brief history of this brand.


    • Undertake market research into the USP of your brand and its competition (utilising both marketing theory and practice).


    • Undertake segmentation analysis for your brand, you may like to use mind mapping for this. Then choose three different segments for your brand and undertake a detailed SWOT analysis for these three segments.


    • Were do you think your brand will be in five years time?


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  • Report on How has digital marketing changed the way that businesses compete with each other
  • The paper discusses the change brought by digital marketing in business competition. The paper also discusses challenges faced by businesses for effective competition using digital marketing ...More

    The paper discusses the change brought by digital marketing in business competition. The paper also discusses challenges faced by businesses for effective competition using digital marketing ... Less

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  • Report on Identification of Marketing Opportunities
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    N.A. ... Less

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  • Report on Import of Keo Karpin Hair Products in Australia
  • Australia is a place on the globe, which has been famous for its natural beauty and hence has always been a great place of attraction for tourists from across the world. That’s how the economy of the ...More

    Australia is a place on the globe, which has been famous for its natural beauty and hence has always been a great place of attraction for tourists from across the world. That’s how the economy of the country has grown. Major revenue for the government of Australia comes from tourism only. The place used to be natural in its core and hence, beauty is personified. Gradual developments, a lot of global interaction, pushed the place to develop largely. While we write this project today, Australia is a strong part of the Commonwealth Nations membership, with 17th position in the world in terms of GDP, 16th in the world in terms of per capita income, and increasing further. We see them everywhere now and they are extremely receptive to any new change coming or happening around the world. With the increasing globalization, and linkage with the United Kingdom, Australia had the privilege of being exposed to the international market quite fast. Various contemporary products for various purposes are introduced and successfully marketed in Australia, till Australia realized that it has its own natural content very high. Australia started contributing to the global personal care market by flaunting its natural ingredients. Being a place close to nature, the products, Australia started manufacturing and exporting are all organic based and hence, it caught momentum very fast. Organic products are no contains of chemical and harmful elements that spoils a skin or any personal sensitive area of a human body.

    Today, Australia is a hub of organic and natural products. Australian hair care market had generated total revenue of $656 million in 2007, representing a CAGR of 2.3% for the period of 2003-2007. People only use organic, chemical free, natural products for all kind of baby and personal care starting from skin to hair. We have chosen our project on a hair care product which is equally famous in the Indian market and made of non-harmful chemicals and organics and that is Keo Karpin.

    In this project, we would evaluate the possibility of an imported organic product being successful in the Australian market. The company is Weird Products' who are famous for unique innovations in the market of Australia. We would begin by doing a SWOT analysis to see what Keo Karpin has in it as uniqueness and major attributes to be chosen to import into Australia. We would do a market scan and understand the segmentation that the Australian market is already divided into. We would also look at the current market players who could be straight competitions to us and build up a positioning strategy, which would be different from them. Through a detailed marketing strategy report, including pricing, packaging, promotion etc, and a detailed critical analysis we would reach the conclusion whether Keo Karpin import into Australia would be a profitable for Weird Product or not really.
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  • Report on Marketing channels of Symantec Corporation
  • Marketing is the most essential process in a business. Due to growing competition having good marketing strategy and channels are very important. There are various marketing channels which are used to...More

    Marketing is the most essential process in a business. Due to growing competition having good marketing strategy and channels are very important. There are various marketing channels which are used to introduce new products and enhance the sale of products and services. The marketing channels usually used are direct marketing, distribution, online marketing etc. Since the technology is growing so fast online marketing is becoming the most effective marketing channel. The report discusses about a company, Symantec who are pioneers in the field of security systems and storage management. The report discusses the existing marketing channels of the company and also mentions what other marketing channels it can opt for. The new marketing channel will help in enhancing the sales of their products and services further ... Less

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