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Below are Essay & Assignments tackled by us on Marketing

Showing 31 to 40 of 488 results.

  • Analysis of the famous case study – ‘Shanghai Tang – The first global Chinese luxury brand?’
  • This report answers the following questions on the case study –
    1. What is a luxury brand? How does it differ from a regular mass-market brand? How does one build a luxury brand?
    2. How would you c...More

    This report answers the following questions on the case study –
    1. What is a luxury brand? How does it differ from a regular mass-market brand? How does one build a luxury brand?
    2. How would you characterize Shanghai Tang’s brand image and sources of brand equity?
    3. What are the strengths and weaknesses of the brand’s existing personality and image?
    4. What might have accounted for the Shanghai Tang’s unsatisfactory results in building a global luxury Chinese brand? What could they or should have done differently in the global luxury brand market?
    5. How has Shanghai Tang positioned itself relative to other global luxury brands? How might the positioning be improved?
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  • Analysis of the famous case study – ‘Student satisfaction with being taught in large classes at Australian Universities’ by Wayne Binney
  • This report answers the following questions on the case study –
    1. In your own words, clearly describe the management decision problem (MDP). Provide a brief rationale for this MDP.
    2. Design a ma...More

    This report answers the following questions on the case study –
    1. In your own words, clearly describe the management decision problem (MDP). Provide a brief rationale for this MDP.
    2. Design a marketing research problem (MRP) statement/question, which addresses the MDP. Provide a brief rationale for this MRP.
    3. List two to three research objectives that address the MRP.
    4. Discuss the appropriateness of the Repertory Test (also known as Repertory Grid Analysis and Kelly’s Triads) for addressing any one of your objectives. Briefly outline how the technique could be implemented to address the objective.
    5. For one of the research objectives provided, describe in your own words how the application of another exploratory research technique (other than Repertory Grid) could be useful in the project’s research design. Briefly describe how you would collect this exploratory data.
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  • Analysis of the famous case study – ‘The Ascendance of Air Asia – Building a successful Budget Airline in Asia’
  • N/A...More

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  • Analysis of the famous case study – ‘The Making of Godiva Gems - From Luxury & Expensive to Fast Casual’
  • This report is based on the following task –
    Your task for Singapore market:
    In consideration of the above information, you are required to make recommendations for the following key components of ...More

    This report is based on the following task –
    Your task for Singapore market:
    In consideration of the above information, you are required to make recommendations for the following key components of a marketing plan for Godiva Gems.
    Part 1: Segmentation-Targeting-Positioning strategies
    Part 2: Marketing Mix strategies.
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  • Analysis of the famous case study – ‘Virgin Mobiles UK’
  • 1. Introduction

    2.Virgin Mobiles case analysis

    2.1 Brand building and promotional campaigns

    2.2 Pricing strategies

    2.3 Competitive advantages

    2.4 SWOT Analysis

    2.5 Porter’s fi...More

    1. Introduction

    2.Virgin Mobiles case analysis

    2.1 Brand building and promotional campaigns

    2.2 Pricing strategies

    2.3 Competitive advantages

    2.4 SWOT Analysis

    2.5 Porter’s five forces analysis

    3. Recommendations

    4. Conclusion
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  • Analysis of the famous case study – ‘What Teens Want’
  • This paper answers the following questions on the case study –
    1. Would it be useful for global marketers to think of teens as a global segment? Why or why not?
    2. Why do you think street kids in B...More

    This paper answers the following questions on the case study –
    1. Would it be useful for global marketers to think of teens as a global segment? Why or why not?
    2. Why do you think street kids in Brazil are attracted to global brand names?
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  • Analysis of the famous case study – ‘Xerox – Design for the environment’
  • This report answers the following question after analysing the case study – ‘Xerox: Design for the Environment’
    1. How did Xerox reach this objective? Is it an appropriate goal? Where on our matrix o...More

    This report answers the following question after analysing the case study – ‘Xerox: Design for the Environment’
    1. How did Xerox reach this objective? Is it an appropriate goal? Where on our matrix of strategies (from the Framework essay) does Xerox belong?
    2. What must Xerox do to its product delivery system if the goal is to be achieved? What changes will Xerox have to make in goals and incentives to achieve this?
    3. Without legislation, will this ever pay off for Xerox? Will it be in fact possible for Xerox to achieve?
    4. Should Xerox price re- manufactured products at a discount rate?
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  • Analysis of the famous case study – “Managing the trade marketing relationships of ‘Texfin’
  • This assignment answers the following questions on the case study –

    1. What were the key findings of the market research in terms of the overall relative importance of the issues affecting B2B tra...More

    This assignment answers the following questions on the case study –

    1. What were the key findings of the market research in terms of the overall relative importance of the issues affecting B2B trade marketing in Texfin’s sector?
    2. Drawing upon the case findings, as well as your own knowledge of B2B marketing and SCM, what actions would you recommend to Texfin’s senior management?
    3. What are the implications of this study for how we understand manufacturer/retailer IORs in general? (For instance, think of how Texfin’s sector compares to other sectors where the balance of power between supplier and distributor might be different)
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  • Analysis of the famous case study - IKEA Furniture Retailer Company
  • Chapter 1
    1.0 Introduction………………………………………………………………….4
    1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
    1.2 Objectives……………………………………………………………………4
    Chapter 2………………………………………………………...More

    Chapter 1
    1.0 Introduction………………………………………………………………….4
    1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
    1.2 Objectives……………………………………………………………………4
    Chapter 2………………………………………………………………………..5
    2.0 Company Background…………………………………....………………….5
    2.1 Industry and Company Background………………………………………....5
    2.2 Company Product and Services……………………………………………...6
    2.3 Corporate and Current Business Strategies………………………………….6
    2.4 Performances of the company……………………………………………….6
    2.5 Current Strengths……………………………………………………………7
    Chapter 3……………………………………………………………………….7
    3.0 Business Level and Corporate Level Strategy of IKEA…………………….7
    3.1 Assessment of current Strategic Distinctive Competitiveness of IKEA…...10
    3.2 Organization Gaps to Date…………………………………………………10
    3.3 Performance of Current IKEA Strategy……………………………………11
    3.3.1 Analysis IKEA’s failure in the US Market……………………….11
    3.3.2 Expanding IKEA’s Business in China Market with New Strategy 11
    3.3.3 Current Strategy on Market Diversification………………………12
    Chapter 4
    Recommendations……………………………………………………….13
    Chapter Conclusion…………………………………………………………………………..14
    References……………………………………………………………………………15
    Appendices…………………………………………………………………………
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  • Analysis of the famous case study - It’s Not Your Business!: Footsteps: a small family business case study
  • This paper answers the following questions on the case study –

    You are the CEO of Inter-Net Ltd., a new IT consultancy business that Footsteps Historical Tours have engaged in order to evaluate ho...More

    This paper answers the following questions on the case study –

    You are the CEO of Inter-Net Ltd., a new IT consultancy business that Footsteps Historical Tours have engaged in order to evaluate how they should update the IT side of their business, so that they can trade on the Internet.
    Prepare a report for the management of Footsteps Historical Tours which focuses on the following areas.
    1. Prepare a strategic analysis of ‘Footsteps Historical Tours’,
    2. Prepare a marketing plan that will enable the company to trade as a successful on-line travel business. You should take into account the relative IT inexperience of the current business owners and recommend suitable hardware and software, ISP etc.
    3. Provide an investment appraisal for the project (based on the payback method) bearing in mind the costs of necessary equipment and web-site development, training/personnel, together with anticipated returns in the form of additional profits (assume that they have sufficient funds to pay for the project without additional finance).
    4. Recommend a timescale for Footsteps Historical Tours to implement the IT project.

    ... Less

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