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Below are Essay & Assignments tackled by us on Marketing

Showing 391 to 400 of 488 results.

  • Report on Marketing Concepts adopted by Starbucks
  • Marketing is one of the most important functions in an organization, which enables organization to connect with its target consumers by making them aware of the product and service offers (Feinberg et...More

    Marketing is one of the most important functions in an organization, which enables organization to connect with its target consumers by making them aware of the product and service offers (Feinberg et al., 2012). Marketing involves several sub processes, which enables organization to create a strong image of the brand and engage with the customers effectively. Starbucks Corporation is an American coffee house chain established in 1971 and operates around 23,768 outlets worldwide (Starbucks, 2016). It offers some of the world’s best fresh-roasted whole bean coffees and along with it the company offers premium teas, fine pastries and artistry appeal to the stores, which offers the best in-store experience to all its consumers (Starbucks, 2016). The report analyses the various marketing concepts of Starbucks Corporation. ... Less

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  • Report on Marketing management and analysis of Walmart
  • The report is a marketing management and analysis of one of the leading retail chain of stores known as Wal Mart. Coming to the purview, it is always curious to know and understand strategic stunt ado...More

    The report is a marketing management and analysis of one of the leading retail chain of stores known as Wal Mart. Coming to the purview, it is always curious to know and understand strategic stunt adopted by the competitors which makes them superior and financially viable in the market. In this report, Wal Mart has been the topic of discussion and various sections in the report analyzes the current position of Wal Mart. The first section of the paper deals with explaining concept of marketing and marketing orientation. To delve into the concept, this section further adds by explaining the marketing strategy adopted by the organization to be the number one retailer in the retail industry.

    To gauge into the concept, the paper relates to the marketing trends and defines characteristics of target audience for this type of a market. The next section of the paper scans the external environment, analyzes the macro and micro factors which affect marketing decisions at Wal Mart. It also highlights on the concept of segmentation, targeting and positioning. Furthermore these concepts have been applied at a new product launched at Wal Mart to explain the utility and significance in a highly competitive business environment. The third and fourth section of the paper deals with marketing mix and extended marketing mix of service marketing which is crucial for a company’s success. The section briefs on the current strategies and defines innovative marketing plan to achieve higher degree of customer satisfaction and increased rate of customer retention.
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  • Report on marketing orientation at Emirates Airlines
  • Today, there is an increased emphasis on delivering superior quality products and services to the customers since there needs and expectations continue to evolve over time. Also, technological advance...More

    Today, there is an increased emphasis on delivering superior quality products and services to the customers since there needs and expectations continue to evolve over time. Also, technological advancements and increased competition has created a need for ongoing tracking and responsiveness to the ever changing market needs, which has led the focus of organizations on being market oriented. The report discusses the concept of marketing orientation. It then evaluates the marketing orientation at Emirates Airlines, one of the leading airlines in Middle East and in the end provides recommendations to improvise their marketing orientation approach. ... Less

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  • Report on Marketing Orientation of Walmart
  • Organizations today operate in a highly competitive environment, which requires them to ne market oriented to achieve sustained growth. Market-orientation enables organization to develop and deliver p...More

    Organizations today operate in a highly competitive environment, which requires them to ne market oriented to achieve sustained growth. Market-orientation enables organization to develop and deliver products and services, which the customers need and which provides them increased satisfaction (Zhou et al., 2009). Market-orientation enables the organization to align all the internal elements in a manner that they can respond effectively to the external environmental forces such as competition, changing customer demands and technological advancement (Morgan et al., 2009). Market-oriented organizations are more effective in implementing effective and different strategies as they develop a culture wherein the employees are capable of responding effectively to different situations (Zhou et al., 2009). Wal-Mart is a multinational retail company based in America and operates chain of discount stores hypermarkets and grocery stores. ... Less

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  • Report on Marketing problems being faced by Foodland Supermarkets in Australia
  • Supermarket and grocery industry is one the fastest growing and most concentrated market in Australia (The Conversation, 2014). The supermarkets have become the part of everyday lives of the people wh...More

    Supermarket and grocery industry is one the fastest growing and most concentrated market in Australia (The Conversation, 2014). The supermarkets have become the part of everyday lives of the people wherein people drop in to local supermarkets on the way home from work or get influenced from the discounts, advertisement on TV or due to some discounts and visit to the outlets. The report provides the industry and market background, which includes the independent supermarket organization of South Australia, Foodland. Foodland supermarket is currently facing marketing problem and to identify the various factors leading to the problem report uses Porter’s five forces model and SWOT analysis. In the end the report provides recommendations, which include solution and course of action to overcome the identified problem. ... Less

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  • Report on methods of Sales promotion with key focus on Coupons
  • Sales promotion is the part of 4ps of marketing. For categories of marketing mix are product, Price, Place and Promotion. Sales promotion plays an important role in product sale. In this report I am g...More

    Sales promotion is the part of 4ps of marketing. For categories of marketing mix are product, Price, Place and Promotion. Sales promotion plays an important role in product sale. In this report I am going to define sales promotion and will focus on couponing system in sales promotion. Coupons are used by manufacturer to increase sale. There are deferent types of coupons in market which has deferent method of delivery. I am presenting these methods in this report. Many writers have written about coupons and writing, some of them are in favour of coupon system and some are against. This report includes some of these writer’s views and present a conclusion. ... Less

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  • Report on nature and Characteristics of a Marketing plan
  • This report is based on the following question –
    A marketing plan is an essential tool for any marketer providing direction for a brand, product or organization. A marketing plan describes the marke...More

    This report is based on the following question –
    A marketing plan is an essential tool for any marketer providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies. You are required to prepare a report that explores the nature and characteristics of the marketing plan tool.
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  • Report on New Market development strategies of Unilever
  • This report is based on the following requirement –

    Unilever is an international company with a number of well-known brands.
    Develop a Marketing Plan to address the needs of ONE of the options l...More

    This report is based on the following requirement –

    Unilever is an international company with a number of well-known brands.
    Develop a Marketing Plan to address the needs of ONE of the options listed below:

    1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
    2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
    3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.
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  • Report on New Product Development (NPD) and how companies can improve their chances of success in NPD
  • Introduction 3
    New Product Development Process 4
    Urban & Hauser Framework 5
    Booz, Allen and Hamilton Model 6
    Kotler’s Framework 7
    Cooper’s Stage-Gate Model 9
    New Product Development Process at A...More

    Introduction 3
    New Product Development Process 4
    Urban & Hauser Framework 5
    Booz, Allen and Hamilton Model 6
    Kotler’s Framework 7
    Cooper’s Stage-Gate Model 9
    New Product Development Process at Apple 10
    Recommendations 12
    Reflection 12
    Conclusion 14
    References 15 ... Less

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  • Report on Nokia entering Oman Market
  • This report is based on the following requirement -

    QUESTION

    “Nokia has been a very successful company, providing mobile phones on a global basis. Microsoft’s purchase of Nokia’s devices and se...More

    This report is based on the following requirement -

    QUESTION

    “Nokia has been a very successful company, providing mobile phones on a global basis. Microsoft’s purchase of Nokia’s devices and services unit was concluded in 2014. Recent news indicates Microsoft is due to finish with the Nokia brand. However, (see reference 1 below), it would appear that Nokia could restart its Brand in 2016, should it choose.”

    Further information can be found at:
    Reference 1
    http://www.zdnet.com/despite-the-microsoft-takeover-whats-left-of-nokia-can-still-make-mobile-phones-and-soon-7000020214/

    You will review information regarding this topic from the above and other sources. Your role is to determine, if Nokia were to enter the Oman market in 2016 with a new mobile phone device (developed upon the current Lumia phone device) - what branding approaches would be appropriate to enter the Oman market. There will be a need to consider this against the background concepts of service dominant logic and branding. Your individual assignment will develop propositions, based on relevant Branding theory which will enable the company to develop the brand that would be successful within the Oman market.

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