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Below are Essay & Assignments tackled by us on Marketing

Showing 401 to 410 of 488 results.

  • Report on not for profit marketing
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  • Report on Samsung Electronics case study by Jordan Siegel and James Chang
  • • Executive summary
    • Introduction
    • Samsung electronics – Memory business
    • Products
    • Market segmentation
    • Competitors
    • Competitive advantage
    • Sustainability of competitive advantage
    • Ma...More

    • Executive summary
    • Introduction
    • Samsung electronics – Memory business
    • Products
    • Market segmentation
    • Competitors
    • Competitive advantage
    • Sustainability of competitive advantage
    • Market threats
    • Proposed plan to mitigate threats to leadership
    • Recommended course of action
    • Conclusion
    • References
    ... Less

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  • Report on segmented marketing in Unilever
  • The notion of this study to do a literature study about the topic segmented marketing which is now days used by every big companies. The company which is selected for doing the study is a consumer goo...More

    The notion of this study to do a literature study about the topic segmented marketing which is now days used by every big companies. The company which is selected for doing the study is a consumer goods company which deals into different varieties of consumer goods product and brand named as Unilever. The given literature review will help to understand about the different concept of marketing along with the principles of marketing. Segmented marketing is the part of marketing which mainly includes concepts like core segmentation, targeting and positioning which are the core areas for establishing a market. Segmented marketing in terms of marketing can be defined as the job of dividing a particular market for manufactured goods into subgroups which is based on active association that a business may make use of in segment marketing. Segmented marketing takes in to consideration the market demographics, consumer actions, position of the target market as well as the psychosomatic characters amongst the probable customer (Swenson, 1992). The main idea behind this study is to show the how the Unilever and its two brands that is Knorr and Lipton use the segmented marketing concept to achieve the target market. ... Less

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  • Report on Service Operations and Marketing themes
  • This report is based on the following requirement -

    Task
    From the public, or commercial sectors, select a service providing organisation or part of an organisation for study. After study and anal...More

    This report is based on the following requirement -

    Task
    From the public, or commercial sectors, select a service providing organisation or part of an organisation for study. After study and analysis, prepare a report that describes the Service Operations (Part A) and Marketing themes (Part B):

    Part A: Services Operations (50% Total Mark) Target 2,500 words

    From the public, or commercial sectors, select a service providing organisation or part of an organisation for study and present the following Service Operations themes.

    • Discuss the environment within which the organisation operates and the key drivers that impact upon the organisation (10%).

    • Discuss the operations management tools and techniques are applied to meet the requirements of the following:
    • Highlighting the Service Design, (10%).
    • Control, in particular look at the concepts of Lean, (10%).

    • Recommendations for developing the company’s quality management and business strategy (20%).


    Part B: Marketing (50% Total Mark) Target 2,500 words

    • Discuss the 7P’s for the selectedservice organisation, while: (30%)
    • highlighting the most significant P’s to theorganisation by showing how they are utilised to support the segmentation, targeting and positioning of the organization.
    • Highlighting how they are utilised to address the challenges imposed by the selected service’s characteristics

    • Describe the customer experience and the need to connect with customers at a physical and emotional level. In particular, look at the customer journey and the perception points within that journey(20%).
    ... Less

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  • Report on Strategic Marketing management of Tesco
  • The objective behind writing this report is to identify the strategic marketing management of Tesco. This composition deals with how this strategic management helps the company for their overall busin...More

    The objective behind writing this report is to identify the strategic marketing management of Tesco. This composition deals with how this strategic management helps the company for their overall business growth. This company highly depends on customer orientation as well as follows cost leadership strategy. But as the competition is increasing and trend is changing, the company should go for continuous implementation of new strategies to expand and sustain the market position. This report has tried to identify different strategic options which could be effective for further development ... Less

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  • Report on Tata Motors and Internationalization Process
  • • Introduction
    • An overview and Brief History of Tata Motors
    • A critical overview of underpinning of International Process and MNE’s
    • An analysis of Tata motor’s operation towards International ...More

    • Introduction
    • An overview and Brief History of Tata Motors
    • A critical overview of underpinning of International Process and MNE’s
    • An analysis of Tata motor’s operation towards International Expansion
    • Two suggested International markets for Tata Motors – UK & China
    • Challenges for Tata Motors
    • Discussion and Conclusion
    • References
    ... Less

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  • Report on the benefits of Social networking for business
  • This report is based on the following requirement -

    ou are required to write a formal report on one of the following scenario:

    As manager of a midsized company (Company X), you have been taske...More

    This report is based on the following requirement -

    ou are required to write a formal report on one of the following scenario:

    As manager of a midsized company (Company X), you have been tasked by the Sr. Director, Paul Ryan to justify the use of a social networking medium (s) for your company. Write a formal report that convinces your Sr. Director, Paul Ryan that social networking can benefit the company.

    Requirements:
    Your formal report should follow the elements below – refer to Chapter 11 of your text.

    FRONT MATTER:
    • Cover
    • Title Page (figure 11.3, p. 385 of your text) include your name, student ID#, course # and section
    • Letter of Transmittal
    • Table of Contents
    • List of Figures/List of Tables/List of Illustrations
    • Executive Summary

    BODY OF THE REPORT
    • Introduction
    • Discussion of Findings
    • Conclusions
    • Recommendations
    ... Less

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  • Report on the Branding of Costa Coffee in Oman
  • Introduction 2
    Branding 2
    Brand Awareness 3
    Brand Image 4
    Brand loyalty 5
    Social Media Marketing 5
    Propositions for Branding & Social Media Marketing 6
    Recommendations 9
    Conclusion 9
    Referenc...More

    Introduction 2
    Branding 2
    Brand Awareness 3
    Brand Image 4
    Brand loyalty 5
    Social Media Marketing 5
    Propositions for Branding & Social Media Marketing 6
    Recommendations 9
    Conclusion 9
    References 11

    ... Less

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  • Report on the CEO on outling recommendation for a new service
  • This report is based on the following requirement -

    You have been assigned by your CEO to write a report outling your recommendation for a new service that will be added on to the portfolio of ser...More

    This report is based on the following requirement -

    You have been assigned by your CEO to write a report outling your recommendation for a new service that will be added on to the portfolio of services provided by your organisation. This new service can be an extension of an existing service. The report is to be delivered to the CEO.
    The objectives of this report are to:
    1. Identify service product or delivery innovations introduced in a related service indutry that you think can be used in a service business like your organisation e,g, using automatic online sales, CRM tools, call centre automation, online reservtion, etc.
    2. Draw out the key points of these latest developments. Focus on why they are salient and will add value for your clients.
    3. Evaluate these developments and recommend how the delivery aspects can be included as part of the improved service offering to your clients
    4. Develop a positioning and marketing program for the newly improved service with the target market in mind. ... Less

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  • Report on the concept of Brand Personality using the example of 3 leading companies in the car manufacturing industry
  • 1. Executive Summary…………………………...……………..2
    2. Introduction……………………………………………………4
    3. Literature Review on Brand Personality…………………...5
    4. Organizational Analysis……………………………………..9
    5. Recommendations……...More

    1. Executive Summary…………………………...……………..2
    2. Introduction……………………………………………………4
    3. Literature Review on Brand Personality…………………...5
    4. Organizational Analysis……………………………………..9
    5. Recommendations………………………………………….12
    6. Conclusion……………………………………….………….14
    7. References……………………………………….…………15

    ... Less

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